Content
is King. No matter how cliché it sounds, the content game online is
gearing up and beaming with heat for sure. Digital agencies playing
with loads of content online day in and day out know how important it
is to differentiate your content from the rest. With more than 211
million rounds of content getting published online everyday
(including articles, blogs, Facebook posts, Twitter, etc.), it’s
time to roll up your sleeves and understand how best you can make
your content visible and likeable in the huge pool.
As
a veteran SEO
company,
we recommend a few things to consider if you want your content to
stand out and be picked by your audience online –
Have
your Unique Voice –
Communication is the key to connect with your audience. So, make your voice sound different, make it unique. Understand and answer simple questions about your brand – How you are different? Why someone should listen to you or buy your brand? No abstract values like reliable or honest but rather focus on why reliable and honest part. Of course, this is only an example. You know your brand well and you are the best to understand what will appeal your online audience.
Communication is the key to connect with your audience. So, make your voice sound different, make it unique. Understand and answer simple questions about your brand – How you are different? Why someone should listen to you or buy your brand? No abstract values like reliable or honest but rather focus on why reliable and honest part. Of course, this is only an example. You know your brand well and you are the best to understand what will appeal your online audience.
Differentiate
from competitors –
Most digital marketing agencies would ask you to do this. However, even before that, understanding whom you are competing with is also very crucial to your online content success. You are really not competing with those 211 million pieces of content online. You need to identify your competitors / collaborators and see what they are doing. We are not saying copy them because that will defeat the purpose of standing out. But here’s what you can do –
Most digital marketing agencies would ask you to do this. However, even before that, understanding whom you are competing with is also very crucial to your online content success. You are really not competing with those 211 million pieces of content online. You need to identify your competitors / collaborators and see what they are doing. We are not saying copy them because that will defeat the purpose of standing out. But here’s what you can do –
- Study the online content trends from your competition
- Identifying what ideas are working and what are not
- Look for loop holes – See what they are not doing
- Create your own concept with that as a base
It’s
like tapping blue oceans in the vast oceans of online content.
Research from digital
marketing company indicates
proven success of brands that adapted to this alley.
Make
visually appealing and trendy content
It’s a scientifically proven fact that a human brain is more likely to respond to visuals. Spend good amount of time building your online piece. This goes for both, the content and the visuals. Remember,
It’s a scientifically proven fact that a human brain is more likely to respond to visuals. Spend good amount of time building your online piece. This goes for both, the content and the visuals. Remember,
- Keep your content relevant to your brand and audience
- Keep in engaging and trendy (Research will help you here)
- Videos which are relevant to your content can jazz up your piece
Whether
or not you are using visuals, have your content structured and
organized with proper headings, bullets, etc.
Building
a great content is the foremost step to your online brand success. As
an experienced digital
agency in
the industry, we recommend you invest time in the process and success
will follow.
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