How to Design and Develop an SEO Friendly Website?

Most businesses create a website with the sole purpose of selling their products and services on the site. This can only happen when your prospective customers are able to find your site when they search in popular search engines such as Google and Yahoo.

This is why designing a SEO friendly website is so important since it can help the site achieve better ranking in search results, which in turn will drive more visitor traffic to your website.

Our aim here will be to look at some of the important seo aspects which are to be kept in mind while designing a website so that it is search engine friendly.

Designing a SEO Friendly Website

1)Image Optimization: One important aspect of search engine optimization is making the site load faster. Images have an important role to play in this regard since large images can make the site load slowly and negatively affect seo for the site.

The solution is to select images which are not very large, are of maximum size of 100kb and at most 72dpi resolution. Image compression can also be used to reduce images size and all images should have proper seo optimized keyword as ALT tag.

2)URL Structure: URLs help the search engine understand what any particular page is about. Hence, it is important to create URLs for all the pages which are meaningful and properly categorized.

As for example, it is a lot better to have a url for the logo design page under the web design section as site.com/web-design/logo-design.html rather than a dynamic url like site.com/cat1/item?=2982.

3)Use of Keywords: Apart from using keywords in the ALT tag for images, it is necessary to have selective use of keywords in other parts of any page such as in heading tags, page title, meta description, navigation, footer links, filenames and breadcrumb trails.

Proper keyword use in all these sections will ensure right optimization of each and every page, but you need to make sure only keywords which are relevant for any particular page are used in it.

4)Proper Accessibility: You will only be able to achieve better conversions on the site as well as ranking if your site is properly accessible. It means that your website should be viewable in most of the current browsers and works seamlessly in smart phones and tablets.

Smart phone reach is growing by the day and if your site does not work in mobile phones then you will be losing a large percentage of visitors who might become your prospective customers. If your site is visitor friendly, it will also be search engine friendly.

5)Use of Flash Elements: Flash can make your site load slowly as well as hard for search engines to crawl and index. This will in turn reduce your ranking in search results and visitor traffic. If all the content is within Flash then search engines will not be able to read it and you will not gain any seo advantage from content be it of any length. Thus it is important to only use Flash sparingly so that it is only part of a section of the page.

As we can see there are many important seo aspects which can be included in any web design. We as a web development company have experienced and certified web designers who are well versed in all seo aspects and can create a site which looks great, both from visitor and search engine perspective.

Excellent Reasons to Consider a Website Redesign

A thoughtfully designed website is a key marketing tool to enhance any business. The website structure should be keeping in line with the latest trends in the products or services being offered.  To be able to gauge the need for redesigning the website, it is important to monitor other similar websites, review your own and then modify as per the business needs. Hiring a website designing company which offers professional website designing services can be a good option after considering the time and cost factors.

There are a number of reasons why an enterprise should consider website redesigning.

• Change of business strategy – If the marketing plans have changed which can affect the conversion of visitors to customers, it calls for a modification in the website to align with the new business plan.
• Ineffective website – If the website does not give basic information about the product, makes navigation complicated, keeps the key content inaccessible or is not up to date, it certainly is not user friendly. It needs to be updated to address these loopholes.
• Low visitor to customer conversion – The website is aesthetically looking great but if the feel does not match with the image of the company, it will not connect with the target visitors. The visitor will not go into the details and the business may lose a potential customer. Here, analyzing the gaps and improving the look and the content is necessary.
• Effective plan in place – When the problems in the existing website have been identified, their answers are found, there is a clear vision of why to redesign and a certain cost, it makes sense to modify. This will ensure that the existing customers are not disturbed and new visitors are attracted.
• Stagnant Content – A visual appeal alone cannot make a lasting impression on the visitors. The content has to be up to date and easily accessible through modern search engines.
• Competition – It is not mandatory but advisable to keep a tab on the competitors. The changes in the competitors’ website should not have a negative impact on your business. It may be necessary to modify your own website keeping with the latest trends.
• Slower speed – If the search links, shopping carts, etc. are slowing the speed of the site it may be necessary to check the availability of newer versions and implement the same. Customers usually shy away from an outdated tool.
• Site not easily accessible – Latest features like screen resolution, browsing platforms, etc. enable easy access from any location such as the mobile users. The current website may require modification to make it compatible for the same.

 First impression of the business depends on the carefully designed website. A good amount of thought, time and money need to be invested for the stepwise redesigning of the website. There are professional website designing companies which offer their services to ensure regulatory compliance while satisfying the customers and their services should be resorted to change the look and content of your website.