5 Important Reasons To Maintain Your Online Reputation

Do you feel that you have complete control over your brand? Think again. You may own your brand’s website and social media pages, but there’s more to your brand than these assets. Just search for your brand and your competitor’s brand online. If you have not been using the services of reputation management services by ORM experts, you may come across a different reality.

For you, your brand may have a distinct brand image but search engines will paint a different image of your brand. For search engines to portray your brand correctly, you need ORM services.

Below are 5 critical reasons why you need to maintain your online reputation:

1. Brand Image

To build a brand image online, you may create a website. Occasionally, you may update your social media pages. But there are more avenues that you need to explore for online brand building.

For example, if you are a youth brand, you need to be present on platforms such as Snapchat and Instagram where your target audience hangout regularly. In case, you are a B2B brand, you should be present in relevant online business listings.

Find out what your customers think about your brand. Be an active social listener. Read every post on your social media page and respond proactively to customers. Your customer posts can be positive or negative. Imagine if a maximum of your posts speaks about negative things related to your company.

Also, have you thought about the feedback on review websites and consumer complaint websites. All these customer reactions create your online brand image. Reputation management experts monitor and manage these customer reactions correctly to ensure that your overall brand image and reputation looks good.

2. Customer Support

These days many angry tech-savvy customers express their concerns about brands by tagging the brand or posting their comments on the brand’s social media pages. Customers are aware of the impact a negative review can have on the brand.

What happens when you ignore customer comments? As Benjamin Franklin rightly said, “It takes many good deeds to build a good reputation, and only one bad deed to lose it.” If you do not take care of customer concerns on time, any comment can flare up and turn into a chain of complaints by other customers who face similar issues. The best thing to avoid such incidents will be to respond immediately to those customers.

Online reputation management services own the responsibility of managing customer complaints online by escalating the matter to the concerned back-end teams. Your responsibility will be to pay attention to customer issues related to your products and services and accordingly, improve your offerings.

Also, on the bright side, if your brand responds to customer complaints promptly, people will consider your brand to be customer-friendly.

3 . Increase sales

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It is no new information that people search for customer reviews on Google and other search engines before they decide to purchase a product or a service. With ORM services, you can create balanced reviews on review websites.

Reputation management involves finding all the reviews of your products/services online and finding solutions to create a positive image of your brand on the web. This way, potential customers are more likely to pick your brand for purchase after discovering good things about your brand.

Sufficient brand information such as a business address, customer support number, official website address etc. should be easily available to online users through search engines. To get it right, ORM experts update your business details in search engine business pages. This step enables users to quickly contact your business and helps you build brand authority.

4 . Business connections

As an ambitious business, you may come across people at trade fairs or networking events who can bring in meaningful partnerships for your growth. If those people want to learn more about your company, they will not just look at your website but also search for information about your business online.

The important thing to note here is that you may even miss out on potential business partnership opportunities if you haven’t maintained a good online reputation online. On the other hand, if your online presence is strong enough, your business can scale new heights with the capabilities offered by potential partners.

5 . Insights

As part of reputation management services, ORM experts perform extensive research of your brand’s online presence. This research leads to a huge amount of valuable data about your brand. The data insights can give answers to questions such as –

• How your customer interacts with your brand?
• What are the improvement areas that can boost your reputation online?
• Where are your customer’s engaging the most with your brand?

You can utilise these insights to enhance your user experience, customer service and target your online leads accurately.

By now you would have understood the importance of online reputation management for your business. If you need support with reputation management, you can check out the ORM services provided by AaravInfotech, a trusted digital marketing agency.

30 benefits of SEO on business website

If you are an entrepreneur or a business manager wanting to bring more success to your business, then you should explore SEO services provides by SEO experts or reputed SEO companies.

Below are 30 benefits of SEO for a business website:

1. Better UX

SEO strategies involve making meaningful changes on your website that can improve your user experience. Your website will become user-friendly and your users will be happy while navigating your site.

2. Attract quality traffic

SEO services are used to attract online users who are searching for you or your products/solutions. This way you get more traffic from users who are relevant to your business.

3. Get more customers

Compared to other marketing strategies, an SEO company in India can help you to target precise customers. Your SEO efforts give you better chances of improving your online sales.

4. More value for your money

While integrated marketing campaigns to give you results, hiring SEO companies can give you a better ROI on your marketing investment. Why? Because SEO pulls relevant customers to your site with relevant online presence.

5. Build credibility

SEO builds your presence online through search engines, local listings, etc. Your potential customers will be able to find information about you online and check your credibility.

6. Gain long-term benefits

Unlike other marketing efforts, SEO takes time to show results. But consistent SEO efforts can be invaluable for your business in the long-term.

7. SEO is free

Yes, you do not have to invest in SEO campaigns. However, you need to invest in the expertise of doing SEO correctly through professionals from SEO companies.

8. Build your brand

Create awareness about your brand by putting up the right details related to your brand in the right places online. Agencies providing SEO services can help you do that.

9. Influence purchase decisions

Your company’s SEO efforts can give your potential customers everything they wish to know about you and your offerings. Their online research helps them to make their offline purchase decisions as well.

10. Enjoy better conversions with SEO

If your potential customers find you on the first page of their search results page, chances are higher that they will trust you. The more people trust you, the more they will purchase.

11. Push offline sales

Your customers can find your offline store details through search engines and plan their visit for a potential purchase accordingly. To boost offline sales, SEO companies can add your offline co-ordinates in relevant local business directories too.

12. Spend less than what you put in paid ads

In paid advertising, you need to pay for every click on the ad. In SEO, once you get the desired page rank, you do not have to pay for clicks. You just need to put effort to maintain it.

13. Location-based SEO

You can target customers in specific locations with location-based SEO services.

14. Mobile-friendly website

Attract mobile visitors to your site or your mobile app through mobile-friendly SEO strategies.

15. Tackle competition

Stay ahead of your competitors with high rankings on search engine pages.

16. Target customers with the right keywords

Through SEO, you can precisely target customers with the keywords commonly used for searching products/solutions related to your industry.

17. Educate your customer

With the help of SEO companies, you can create valuable content through content marketing such as informative articles, web page content etc. These content marketing pieces can inform customers and potential customers about your products and services.

18. Enhance page load speed

As part of technical SEO, experts at an SEO Agency make changes in your website’s architecture that can improve the page loading speed of your sites. Faster page loads keep your customers happy.

19. Be available 24×7

Whether your business hours are 24×7 or not, you can be available 24×7 by putting up all the information that your customer needs through search engines.

20. Grow your e-commerce store

The E-commerce SEO services offered by SEO companies can help you to attract more traffic to your e-commerce store.

21. Optimise existing content

Professionals handling Search Engine Optimisation can improve your existing content and help you generate more SEO-friendly content that is valuable for your customers too.

22. Reach your global customers with International SEO

Global businesses with target audiences spanning multiple countries can benefit from international SEO strategies.

23. Increase Brand Awareness

Increased visibility of your pages in search engines leads to increased brand awareness.

24. Expand faster

The more clients you get through your SEO efforts, the quicker your business grows.

25. Grow organically

SEO companies study your business and your industry to give you the right strategies to gain visibility in search engines organically.

26. Support e-mail marketing

One of the most effective ways of engaging with online users is through e-mail marketing. SEO helps you get the right traffic to your site to boost your e-mail marketing efforts.

27. Improve your social media marketing

SEO strategies can be used to improve your website’s page rankings. The active social media pages gain higher visibility on search pages while active WebPages gain prominence on social media.

28. Handle your Online Reputation

Build a positive image of your brand online with SEO tactics.

29. Learn about your competitors

SEO analysts in SEO companies perform a competitive analysis that allows you to understand the efforts of your competition. Insights from this analysis allow you to come up with better sales and marketing strategies.

30. Maintain your website

With strategic SEO, you can remove the errors on your website and keep it optimised.

You can benefit immensely from SEO services. India’s leading businesses are growing faster through digital marketing strategies such as Search Engine Optimisation.

How do SEO and SMO work together in 2019?

When it comes to organic growth in online marketing, social media marketing and SEO services are needed to push your efforts with growth strategies. In 2019, the usage of mobile devices continues to grow. The key difference is, now you need to focus on organic growth through SEO-friendly mobile pages and more. Let’s understand how you can benefit from marketing strategies that blend SEO and SMO to fulfil your marketing goals.

Why SEO works for businesses?

Search Engine Optimization (SEO) is a method of acquiring traffic by improving search results page rankings using various techniques.

Create buzz through quality content to improve search rankings

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Search engine bots crawl your site or other sites for the relevant content as per the keywords keyed in by the search users. For SEO success, some of the tactics used by an SEO services company are:

• Link Building – SEO analyst create authority links to your site so that search crawlers can find relevance in content related to your brand.
• Content Creation – Quality content is created and distributed on relevant sites to build your online presence.
• Technical SEO – Errors pages on your owned web pages are removed and changes are made to improve the user experience of your site. These changes not only help your customers to easily browse your site pages but also lead to better search rankings.

SEO and SEM are both parts of search marketing. However, your organic growth in the search engines is the focus of SEO services. India’s economy is flourishing with several startups that are offering innovative services. To push the efforts of search marketing through paid ads, you can consider SEM.

If you have the marketing budget, you can spend tactfully on SEM advertising which is also part of search marketing. Search Engine Marketing (SEM) comprises of different forms of paid advertising to gain prominence in search engines. Here, some of the key factors that determine your success are cost-per-click (CPC), Quality Score of ads and click-through-rates (CTR).

To achieve success in SEM, Digital Media and SEO companies employ the following strategies:

• Managing the advertising budget for search ads to get maximum results.
• Using valuable content written by professional digital marketing writers to achieve the required quality score
• Investing in the right SEM ad formats

How does SMO help businesses?

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As per recent statistics, there are 3.484 billion active social media users around the world. Some of the most popular social media platforms are Facebook, YouTube, LinkedIn, Twitter, Snapchat, Instagram etc. Based on your customer persona, your target audience may have their favourite social media platforms.

If you are a youth brand, your target audience may be more active on Snapchat and Instagram. For B2B businesses, most of the target customers will be spending time on LinkedIn. Building your presence on relevant social platforms helps your organization to engage users, educate customers, improve sales and resolve customer issues.

Integrated marketing with SEO and SMO in 2019

As per Google, you can publish quality content on social media to influence your site’s rankings. Useful content on social media pages and other channels builds your site reputation too.

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Social Media Optimization leads to increase in brand awareness, site traffic and greater audience engagement. Through your social media pages, you can promote your brand using targeted messaging. Encourage conversations around your brand on social platforms on topics such as how to use your brand, DIY methods, etc.

Useful topics with powerful headlines compel social media users to visit your site links given in your social media posts. Also, relevant and engaging content results in higher social shares. Sharing of your useful site pages on social media by users also leads to relevant backlinks. And relevant social signals can improve the relevance of web pages which in turn can impact your SEO efforts.

Social Media pages also have social search results. Several users utilise these social searches to get information too. Also, your specific keywords in social media posts can make the content relevant for search engine crawlers. Search Engine Optimisation and Social Media Optimisation can work together to get you the most out of your marketing budget.

Full-service digital agencies offering SEO services help you with Social Media Optimisation too. Businesses that do not want to manage digital marketing in-house or do not find it feasible to build a dedicated digital marketing team in-house use the help of external agencies.

Additionally, getting the SEO and SMO work done from the same agency can be beneficial for your organization. This way, the team handling your brand is aware of your brand’s online presence and can effectively suggest integrated marketing solutions.

Your business will also find it cost-effective to work with a single agency that’s a one-stop shop for online marketing needs. If you are looking for a reliable SMO and SEO services agency, call 9699594142 or visit https://www.aaravinfotech.com/

2018 Mobile Marketing Strategies for Your Business

Everywhere on the internet, you will find astounding statistics about the rising number of mobile users to access information and utilise services. It is time to look at mobile marketing strategies that will help digital marketing experts and businesses to create successful brands and reach marketing goals for clients in 2018.

Mobile-first indexing, voice search, AI, UI/UX and others are the key areas to pay attention this year. Bring together your digital marketing, web design and SEO service companies to incorporate these essential strategies into your marketing plan.

1. Mobile-first indexing is critical

With the growing number of users using search through mobile devices, Google, the leading search engine has decided to go for mobile-first indexing. It’s called “mobile-first” becauseit’snot really a mobile-only index. What exactly happens is that if a website doesn’t use a mobile-friendly version, the desktop site may still be a part of the index. However, the absence of a mobile-friendly experience might affect the rankings of that site negatively.

On the other hand, a website that has a superior mobile experience will most likely get a positive push in the rankings for online users on a desktop.

Mobile-First Indexing vs. Desktop-first Indexing by Google

Source:https://moz.com/blog/mobile-first-indexing-seo

2. Mobile Speed

Slower page loading always annoys users whether they are browsing the web using a mobile or desktop. But today with 3G and 4G networks, users expect faster page loads on their mobile devices. And recent studies have found that slower mobile page speed can increase the bounce rate of the page.

A mobile page that takes as much as 10 seconds to load can lead to bounce rate of 123% which is not really a good sign. Mobile marketers should focus on boosting the page load speed by optimising the page as much as possible. Your web developer will help you get rid of elements on your page that affect its performance.

Bounce rate increases with page load time

3. Perfect UX/UI

With predictions of mobile phone users to reach over 6 billion globally by 2020, it’s an opportunity for digital marketing companies. Experts of web design need to think of fresh UI style and UX design ideas to keep up with the new gesture-based mobile experiences. There are numerous touchscreen-based design mechanics these days that come along with the latest devices.

Fluid screens of new smartphones need better designs that blend seamlessly without affecting the user experience. User Experience and User Interface experts will have to be innovative while delivering the best mobile experience in a simplified manner. Their challenges will increase with new gesture-based functionalities in phones.

All the elements on the screen have to work together with fewer efforts to enjoy various functionalities.

4. Mobile Payments

With innovation in payments, mobile payments have increased the convenience for consumers. Leading global companies have launched their own brand of mobile payment services such as Apple Pay, Samsung Pay, AliPay and many others. Local brands have also invested in mobile payment products.

The growth of Mobile Payments

Image Source:https://www.transparencymarketresearch.com/

As per recent research statistics by Transparent Market Research, the global mobile payment technologies market revenue will grow at a CAGR of 20.9% between 2017 and 2024. Digital marketing companies explore tap opportunities in the mobile payments domain to reach out to the growing users of these futuristic payment methods.

5. Voice Search Changes SEO

As voice assistants are becoming more intelligent, and voice search is utilized often. ComScore has estimated that by 2020, 50% of all searches would be through voice and 30% of searches will happen without using a screen.Voice search will dominate for mobile in the future and therefore, you should ensure that your app is user-friendly when it comes to search.

Voice search is more action-based than text-based. It’s necessary for every digital marketing team to enhance their website for voice search requests on mobile as well as on other devices. Voice search will certainly affect the customer experience along with the future of mobile marketing.

6. Mobile Video

Live streaming and viral videos have already proven that visuals are successful in luring users and holding their interest. As per industry forecasts, by 2018 people will spend nearly 30-40 minutes daily watching videos on their mobile devices. Getting mobile video content is the ideal strategy to connect with your target market.

78.4% mobile video viewer penetration worldwide in 2018

Source:https://www.emarketer.com/Article/Mobile-Will-Account-72-of-US-Digital-Ad-Spend-by-2019/1012258

As per eMarketer’s Global Digital Video Forecast report, mobile phones are the primary device for accessing internet in many regions and in 2018, 78.4% of digitally streamed content will be viewed by consumers using mobile phones.

7. Future is here with Artificial Intelligence

Artificial intelligence will gain momentum in 2018. AI is the powerful ability of machines to copy human intelligence. Understanding online users’ needs and behaviour will become easier with the analytics that will combine human intelligence with artificial intelligence.

In mobile, AI technology is emerging via virtual assistants like Siri, Cortana, and many others. They’re influencing the waya customer searches for information online.

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Technology will continue to transform the way digital users consume content. We have to keep up with the latest trends and devise new strategies to reach our target audience wherever their attention shifts. Competition, customer awareness, and customer expectations have made it essential for marketers to carefully craft customer journeys and enhance various customer touchpoints to entice customers.

Most Trending Mobile SEO Ranking Factors

Mobile SEO certainly have gained momentum. And it all happened after the desktop and mobile websites were indexed distinctly by Google. With smartphone wave hitting the marketing and increasing likeability amongst the users, mobile SEO underwent a revolutionary change. Having said that, today it is imperative for a website to be mobile friendly. So, what does it mean to have a mobile friendly website?

Of course, we talk about Google ranking here as well. However, there a few more factors which cannot be overlooked in mobile SEO. Here are a some of the most trending mobile SEO ranking factors most digital marketing provider would agree upon –

Technical Factors

1. Site Speed
Site speed is the site loading time on mobile. According to a Mobile Ranking Factors study by Searchmetrics, the ideal site speed must be under 1. 2 seconds. On an average, amongst the top 10 highest ranking mobile websites have a speed of 1.10 seconds. If it gets lower to 1.17 seconds, then the ranking falls to top 30. If the loading time is more than 3 seconds, the users do not wait and just switch to another app.

2. AMP (Accelerated Mobile Pages)
AMP helps to load your webpages 30 times faster than the regular ones. This has direct and positive implication on your ranking, click-through rates and offers best experience to the users

3. Flash Content
Flash technology is a big NO if we are looking at great mobile ranking website. The very reason being most of the browsers used in mobile do not support flash and hence would not display the content.

4. Technical Errors
Technical errors are not at all good for your SEO. 404 errors and faulty redirects are pretty frustrating for users and must be fixed immediately. Check your website for technical errors at least once a week.

User Experience Factors

1. Unordered Lists
An unordered list for your mobile compatible website is certainly a part of good SEO. As compared to desktop sites, Google seems to like mobile websites that have unordered lists. So, go for structured text and use 9 bullets strategy for mobile websites.

2. Images
Optimizing the image size and dimensions is an important aspect of mobile SEO services and can do wonders in user experience. Restrict to 4 images for a single mobile page.

3. Intrusive Interstitials
This is not good for the health of your mobile website ranking. Yes! Pop ups can block your website content on a small mobile screen making it a frustrating experience for the users.

4. Font Size Legibility
No one wants to see a website with fonts smaller as if meant to be read by ants. So, remember to have at least the recommended font value of 16 above the fold for your mobile websites. It’s where the headlines are placed and it would be strategic thing to do to get your users attention.

5. Small Touch Elements
Having caught up playing with small touch elements is like living a bad dream repetitively. Yes! Small check boxes or buttons adds to the agony of the users when they are not able to click using their fingers. Just imagine placing such small elements close to each other on your website – too bad for users and even worst for your SEO ranking.

6. Internal Links
This is very important considering the limitation on size and content for mobile website for better UX. That’s the reason why mobile pages have 75% lesser links that desktop pages. Avoid placing internal links too close on the mobile pages as it may lead the user to slip the important links.

Content Factors

1. Keywords and Related Phrases in the Body
While keywords are good for ranking, do not go overboard with them. Consider the fact that mobile sites have lesser or shorter texts and overuse of keywords and related phrases may disturb the natural flow of content and may end up sound absurd in many cases. Keep a health ratio of keywords for text used.

2. Keywords in External Links
External links or backlinks are important for SEO. If your objective is to gain ranking on Google for a particular keyword, it wouldn’t be wise to put them into anchor text that links out to other websites. This may mislead Google into interpreting the link with your potential keyword as more relevant source to the topic of the page than your own website. Remember, anchor texts are for you to work. Don’t make them work for your competitors.

3. Count Length
Remember to consider the screen size while putting your words there. For desktop sites, it would be different. As far as mobile sites are concerned, 700 – 1000 words are good enough.

Additional Factors

1. Social Media
With the rich social engagement of social media can give a boost to your ranking. Research shows that on an average, a user spends about 30 minutes on social media like Facebook. More than 77% of the content shared on social media is through mobile vide various platforms like Facebook, Twitter, Instagram etc. So, have an engaging strategy involving newsletters, ad targets, invitations etc. on these platforms.

2. Local SEO
Local SEO is very important to tap your users from your locale. Considering the fact that mobile phones are used by almost everyone and are easy to carry and mostly used to track locations like shops, mobile SEO makes a lot of sense in building a strong presence for your website on the web.

5 Benefits of Digital Marketing vs. Traditional Marketing

We are experiencing a manoeuvre of marketing techniques from traditional approaches to digital ones in the wake of growing engulfment of people’s lives into the digital media. It is thus becoming a growing necessity for any business establishments or start-ups to make a digital presence and capture potential customers in the digital space. Digital marketing can provide various advantages over traditional marketing processes, and these benefits should be tapped with a skillful analysis of customer behavior over the social media, marketing approaches of businesses in the digital media and so on. Professional help in the form of digital marketing services can be helpful in this regard. Following can be observed as the five main advantages of digital marketing over traditional marketing:

1. The best part of web based marketing is that the size of the establishment doesn’t matter at all. All that matters is how skilfully can you establish your presence as a successful seller and make best use of the digital platform to raise your marketing skills. So it’s a level playing field whether you are a large or small retailer.
2. It is pocket friendly too. A company can expand its online marketing strategies quite effortlessly at low costs and cut back on other expenses linked to traditional strategies like advertisements on televisions, newspapers and other mass media.
3. It is relatively simpler to measure the stuffs that work or don’t work for your business in an online marketing sphere. You can measure the traffic to your website or blog using Google Analytics which can help to achieve specific goals. Also, packaged email marketing solutions provide the options to see how many people are interacting with your mails.
4. There are real time results in digital marketing. For traditional marketing there is a long wait to get feedback about how good their business is running. Here, a simple touch of a button in the site will provide information about the number of visitors, increase in subscribers, the peak trading times, conversion rates, etc.
5. It provides spontaneous refinement opportunities as compared to traditional strategies and also at much lower costs. Online marketing provides instantaneous chances for improvising. There are greater chances of building a good brand image addressing and valuing the needs of the target customers.

Apart from these, there are other associated benefits of web based marketing. There is a far greater opportunity to gain a global exposure for the company. The social media share buttons can help a brand go completely viral. This would be quite unthinkable of in case of traditional marketing where both cost and feasibility is a factor.

Brands have thus discovered a new zone of competition in the digital sphere. This has further promoted growth of digital marketing companies and services that would help in optimising their strategies. Apart from receiving a good SEO, and executing plans in mails and social media, the need of these services is imperative to give the companies a direction to their marketing strategies.