9 Best SEO Trends You Must Know in 2019

Business growth never reaches its full potential unless it marks a considerable presence online. And what is the point of an online existence if your website fails to get stupendous Google ranking. This brings us to the question of SEO services in improving the ranking of sites.

The trends observed therein are multifaceted and underline extreme dynamism. These are squarely determined by Google’s algorithm alteration. In order to keep pace with user requirement, one must have an understanding of expected SEO trends which are expected to rule in 2019. Let us then begin our discussion.

1. Emphasize voice search

Speech and voice recognition is the new sensation in the technological realm and its popularity is going to know no bounds in years to come. Since it amplifies user experience to a significant extent, you cannot downplay the modification of your company SEO to sync in with this latest trend.  It will certainly require a different strategy thereby necessitating availing expert service of the most trusted SEO Company to cater to user demand.

2. Brand recognition

Ranking of brands underlines its acknowledgment by Google as an entity and its associated facets. Google scans and processes the brands in various segments such as search number, advertising, image reputation, and keywords. Therefore, by resorting to expert Digital Marketing Services India and precise SEO monitoring, a particular product is presented as a brand. It is crystal clear that this process augments a website ranking. This trend has been in fashion for quite some time now and will remain in 2019 as well.

3. Speed is a necessity

Patience is thin for almost everyone. Users detest waiting when a page takes time to load. Ideally, they should not have to wait beyond three minutes. Speed lacunae can make you incur losses if target audiences get repulsed by the long waiting time. Furthermore, it wields a major adverse impact on a website’s SEO ranking. This is where SEO companies to your rescue. They build unique strategies for boosting search ranking by accelerating the speed and taking care of other necessities.

Follow the tips given below for experiencing exceptional page speed:

• Select the correct host for the website.
• Avoid using too many plugins.
• Avert putting excess ads as it also impacts loading speed in an adverse manner.

4. Analyzing user intent

Your online business will stagnate and lose SEO ranking if it fails to reach out to target audiences. This factor will remain more relevant than ever in 2019. The ideal website is built in a way that provides the quickest answer to a user query and anything otherwise will compromise ranking.

Furthermore, you are required to understand if users prefer texts, audio, video or images and alter your SEO strategy accordingly. What you can do is to conduct rigorous keyword research, thereby understanding the pulse of the consumer market

5. Mobile-first indexing

When Google is adding a mobile edition of a website to its own index it is called mobile-first indexing. If even the website is incompatible with mobile, it will still be counted. However, point to bear in mind is mobile incompatibility will deter a website to attain the desired popularity.

Therefore, for competing with other mobile-friendly websites, there is no other option but to obtain a mobile version. Having a user-friendly mobile version will positively stimulate navigation of such website on desktop searches as well.

6. Go beyond Google

Google is certainly one of the popular search engines, but it is not all in all in a considerable number of countries. For an instant, Baidu is popular in China while Yahoo ranks second in Hong Kong, Japan, and Taiwan in terms of popularity. One can no more take these engines on a serious note and modify their SEO strategies accordingly. SEO Companies thus play a key role in stimulating your website’s reach to anywhere and everywhere users are searching.

Moreover, Bing syncs with snippet programming of code and further provides improved search results to app and web developers. Hence, you cannot simply overlook the importance of this search engine.

7. Structured Data

With artificial intelligence taking over the world, no company can downplay the growing significance of structured data. By designing the structured data, you will make it easy for Google to comprehend page contents of your website. And a better understanding of subject content will enable Google to differentiate between multiple websites and produce improved ranking results. SEO services guide you through formatting of structured data, thereby boosting your website ranking to the maximum extent possible.

8. Content is everything

According to an algorithmic update of 2018, it was revealed by Google that it has set unwavering emphasis on content quality evaluation. In facts, the SEO experts agree that websites with superior content quality reached the zenith of rankings. While the sites with poor content lagged behind.

In this regard, adopting a multi-lingual blue-print can promote your brand by cutting across linguistic barriers. Therefore, sticking to one predominant language will be of scant help if you want to reach out to the diverse Indian population.

Digital platforms must accommodate multiple languages to develop your brand and achieve higher ranking on search engine.

9. On-page optimization

Optimization on-page comprises the steps that are ought to be taken within a website for improving search ranking positions. It is not a practice that is going to lose relevance very soon; rather the practice of on-page optimization will remain popular in 2019 as well. Some optimization tips are as follow

• Content creating which resolves people’s queries
• Searching on internal site must deliver desired results
• Customer relationship management provides swift responses to business questions
• User-friendly navigation
• Chatbots display to reduce loads of questions and procedure
• Simplifying and condensing the conversion process

People’s dependence on online websites for information gathering is unprecedented in the current times. It is only through the earning gratification of audiences that business companies can rank success in search engines and thus thrive in the highly competitive digitalized commercial market. If you take care of the SEO trends listed here, there is nothing stopping you from hitting the search ranks.

10 Must-Have Best Tools in SEO for 2019

In order to pursue for a competition with SEO, it’s imperative to have the best tools at your fingertips. They will enable you to explore the latest opportunities and save valuable time of yours. It will also assist you in keeping a track of how your SEO can be enhanced. You can look for some good SEO services using some prominent tools mentioned below.

Google Keyword Planner

Google Keyword Planner is one of the most accessible tools when there is any requirement for keyword search tools. This tool has been primarily customized for advertising, but organic keywords can also be researched by modifying your results for one of your competitors.

You just need to enter the name of your product or service, your competitor’s landing page and category of the product.  Post that, you can customize your search for certain kinds of keywords.

SEMrush 

For almost all the SEO companies, SEMrush holds its importance among the most expedient software tools for keyword research. This tool significantly offers some informative dashboards for analyzing the current page of a site

Google Analytics

Google Analytics marks its presence in the very beginning in the list of tools used by SEO agencies. Analytics can assist you by providing a lot of data related to the performance of your site. Further, you can utilize this tool in a much better way to discover the areas that require improvement, the areas that are moving ahead and the areas that need your immediate attention.

Google Search Console

Google Search Console is a tool that you would relish for monitoring the presence of your website in Google SERP. One of the initial steps that you need to take is to verify your website by addition of some code or go through Google Analytics and submit your sitemap for indexing. This tool helps you to understand how your website is being viewed by Google and its users. Thus you can opt for better performance in Google search results.

Screaming Frog

Screaming Frog is the finest tool that is utilized specifically for crawling and ruling out on-page issues. It is not so highly priced and also has a free version. However, this tool does not possess perfect utility for search engine optimization. In any circumstance, if you need a tool more than justa technical audit, you will have to opt for one more tool or pick the tool that can assist you with both technical and SEO audits.

Ahrefs 

When you are looking for finding links in the first turn, Ahrefs must be your first choice. Ahrefs is the latest addition that you will find to be worthy of mentioning here. It is basically a backlink checker tool. This tool gives you the details related to all of the backlinks associated with your site, and gradually you will come to know how the links related to your site fluctuate in increasing or decreasing order.

Moz Link Explorer

Moz Link Explorer has brought a drastic change among Domain authority scores. This is because this tool has multiple features that make it a lot more accurate for an SEO company. Due to this, you can get better feedback on your allocated resources for your website.

Yoast SEO

You just need to follow a very simple step. Enter the main keyword for your blog post and here Yoast SEO toolset will play its role. It will suggest you how to tweak your blog post to elevate it for search engines.

Page Speed Insight

This tool is primarily used for testing the loading time and performance for desktop and for mobile. Further, it identifies opportunities to improve.

Why SEO Is Important For Business In 2019?

There are so many things a digital marketing and SEO company can do to build your online presence. Search Engine Optimization (SEO) emerged with the rise of people turning to search engines to find solutions for their problems. Be it a mere question to find the amount of water to be added in a soup recipe or to find a furniture shop in the vicinity, searching online is a common practice these days.

The way of life has changed in many ways. Take for example, geographic navigation. GPS systems made navigation easier. Digital route maps are gaining accuracy with user inputs. A search engine will guide you with the name of all the establishments that can help you with food, fuel or other facilities in your route. Google, Bing and Yahoo are some of the leading search engines in the world.

Among search engines, Google holds the highest market share. You will find user reviews of businesses, landmarks, and other places on the digital route maps. Reviews, good or bad, create an impression of the business for online users. To manage these reviews, you may need the best SEO services. India-based companies have some of the best SEO experts to manage a brand’s online presence online.

We are nearing the end of the year and it’s time to take a look at how SEO is going to impact businesses in 2019.

(Source: https://www.hubspot.com/marketing-statistics)

Just speak for a search audio response

These days devices with voice-enabled searches are changing the way we seek answers. Be it Apple’s Siri or Amazon’s Alexa, people are moving towards a tomorrow where they no longer have to key in the search query, they just need to ask what they need. While the voice assistants are still learning to better answer the queries of users, next year, they will be much smarter with the data they have acquired so far. Search Engine Optimization is not just about page rankings in search engines, it is much more. Explore SEO for voice searches with an experienced SEO Agency. India is an emerging nation where tech-savvy consumers are adapting to latest tech offerings such as voice assistants. Providers of SEO services who stay abreast of the latest in the SEO and tech world will be needed for serving forward-thinking clients.

(Source: Google 2018 https://www.hubspot.com/marketing-statistics)

Consistent brand experience across devices

Your website’s performance matters across devices. Does it take too much time to load on smartphones? Is it easy to navigate your website on a mobile device? Smartphones continue to be useful for search but limiting SEO efforts to smartphones isn’t going to help in 2019.

In 2018, Google introduced the mobile-first indexing update. 2018 had been a year where the trend of using mobile phones and other handheld devices to search increased. And 2019 will be a year where this trend will continue with more and more users shifting to sleek devices with seamless interfaces to search for answers.

Those providing SEO services as per the latest trends will have to emphasize the importance of moving to mobile-friendly web pages to clients who haven’t done so yet.

Intelligence for personalisation with AI and future technologies

Leading technology companies are developing future technologies or acquiring new technologies to find keep up with the times. Artificial Intelligence is used by most companies to offer personalised services to clients. The data generated from AI services is being used now for decision-making and creating innovative business strategies that better address the needs of the customers.

Search engines are using AI to evaluate websites on the basis of user-friendliness and data relevance. SEO companies, therefore, need to develop strategies that include provide better user experience and valuable content to users who search for their services. Ecommerce search and social media search engines are also gaining prominence.

Simply focussing on usual search engines isn’t enough anymore. How the latest search trends and upcoming technologies are going to transform the SEO landscape is something to watch out for in 2019.

Aarav Infotech is an ISO-certified digital marketing and SEO services company that helps businesses to stay ahead by implementing strategies as per the latest SEO trends. 

Why Social Media is an Important Part of Your SEO Strategy ?

Wondering whether to give more importance to SEO or Social Media Marketingstrategy or both? Search the brand name ‘Microsoft’ on ‘Google’ and the Twitter feeds of Microsoft will appear in the search results. Other than Twitter, Facebook, Instagram or other active social media handles of leading brands can be seen on search engine pages too.

As per the latest statistics, the current world population of 7.6 billion people. Out of the 7.6 billion, 4.2 billion users use the internet and 3.03 billion people are active social media users. The number of social media users are rising and so are the search queries, both in search engines as well as through search on social websites.

A simple search of a known brand gives a clear picture about the critical role played by social media in the success of your SEO strategy.Here are some of the key reasons why social media should be an essential part of your SEO plans:

• Search in Social Media

Did you know, it is not only the search engines where people search for keywords but also the search feature on social media websites? Be it Facebook, Twitter, Instagram, or another social search engine, people search for information on their favourite social networks. That’s why, brands need to push valuable data on their social media profiles as well.

Additionally, there are dedicated search engines such as Google Social Search, Pipl, Buzzsumo and others to find answers across social search pages. SEO optimisation by reputed SEO services companies also includes optimising search results in social media search results.

• Ranking of social profiles in search engines

Source:http://gs.statcounter.com/search-engine-market-share

As per Statcounter September 2018 statistics, Google continues to dominate as the market leader with 92.3% in search engine market share globally. Social profiles are important because they feature on search engine pages for specific search queries wherein answers can be found in social media posts, descriptions or other valuable content. Social Media Optimization services by a SEO Company will be invaluable for businesses aiming to push the ranking of their social profiles on leading search pages. Generally, social media optimization involves regular posting of fresh content and search engines search the web for fresh content related to search queries to give search users the latest information on the search query.

• Brand consistency in social media, web pages and other landing pages

Imagine going to a brand store and liking a product. You will wish for the same product quality in the other stores of the same brand. Similarly, the social pages and the official website of a brand need to have consistency in the style and tone of visual as well as text content presented to your visitors. For businesses, trying something new without brand consistency can mislead the brand perception of their followers.It is not a good idea to add too much casual content on the social page of business that is formal in tone on their official website. Connect with your target audience across platforms to build your brand online and in turn, it will positively impact your SEO efforts as well.

• Interlinking of web pages and social media sites for cross-branding

Authentic links of a brand shared on social pages lead to more quality links on the web. SEO services can deliver more effective campaigns by reposting quality links from one social website to another site. Also, placing social sharing buttons with your SEO-enriched articles helps to amplify your content across platforms.

• Increase your reach on social networks

Choose the social networks frequently visited by your target audience. Share more content on those specific social networks than rushing towards building a presence everywhere. Focussing on specific social networks will not only boost your reach but also push the page rankings of those sites on search pages due to higher chances of social profile page engagement.

While there are people who can get you fake followers on social media sites, search engines are smart enough to identify those fake followers. Increase your social media reach in an organic way with engaging content that is posted regularly. If search engines find out about the fake following on your social sites, it may affect the search rankings you have been attracting through your social pages.

10 Reasons Why Every Business Needs SEO

What’s the big deal about SEO? It is a big deal. Otherwise, why do you think every business, from startups to business conglomerates, are focusing on optimizing their search rankings? Search Engine Optimisation or SEO brings so much to the table for businesses that they simply cannot ignore professional SEO services by SEO experts.

So, here are 10 reasons that justify why every business needs SEO:

1.Online Branding through search engines
Google receives billions of search queries by online search users from across the world. Chances are they are your B2B or B2C target audience who are searching for your brand or specific services related to your brand.

Every online user uses a different set of keywords to search for your brand. They may even type in a wrong spelling of your brand. Who knows? Well, experts from the best SEO Company can find out those keywords for you.

And so, your brand name should be on the search engine page results for all the relevant keywords. If the users don’t find you, they may even consider your brand to be of less value compared to other brands that are showing up in the search results.

2.Attract online users to your website
Get more page visitors to your website with the strategies created by an SEO Company, who increase your online visibility through white hat SEO techniques.

Search engines run on the basis of algorithms that get updated from time to time. Experienced SEO specialists have developed their SEO skills have updated themselves with the new guidelines that come along with every algorithm update. They understand how search engines function and what actions can be performed to improve the rankings of your website.

3. High chance of customer conversion
When you attract the relevant online visitors to your website and social media pages, chances of converting their page visit into your desired action such as making a purchase or filling up a query form becomes easier.

Source: 64% Smartphone users used search to make decisions in a Google Survey

To understand how smartphone users make decisions, Google asked 1000 smartphone users to create a mobile diary of how they meet their needs. 64% smartphone users said that they use search to make decisions when they are ready to invest in something.

Well-written Meta descriptions by SEO professionals can increase the click-through rates in search results. From search results page, online search users are led to your website or landing pages. Quality content with SEO tactics works wonderfully for motivating page visitors to complete your desired action and increase lead conversion.

4.Better ROI
SEO has been proven effective for different kinds of businesses across industries. You may spend a fortune on different forms of traditional advertising such as radio, television, newspapers, pamphlets etc. A pamphlet or newspaper might end up in the wrapping of food or something like that. With online analytics tools, SEO efforts can be measured. Better leads from SEO translates to better sales and eventually, a better ROI.

5.Tackle competition
Your competition uses professional SEO services to grab business opportunities. Why are you not reciprocating by growing your business through SEO? Go ahead, consult SEO experts. They can run SEO audits and create an effective SEO plan that works well for your business.

6.Optimised Website
Professional SEO services by SEO specialists involve on-page optimization and off-page optimization of your website. These experts improve your website by recommending search-friendly changes such as removing bad links, adding search-friendly codes etc. An optimized website leads to lower bounce rate and better visitor traffic.

7.Target location-based users
If your product or service offerings are limited to a specific location, location-based SEO targeting gets quality leads to visit your website. For businesses with target audience spread across the world, International SEO services can be utilised.

8.Build Credibility
These days, if you are not there are on search engines such as Google, your potential clients may get suspicious of your credibility. SEO specialists offering SEO services make sure that all the right keywords appear in your description among search engine results that build credibility.

Say, for example, if you have certifications or awards that strengthen your credibility, SEO experts will highlight those strengths in search engines. This way, online users will want to know more about your brand and may develop trust for your brand.

9.Insights about the target audience
If you have hired experts who offer professional SEO services, they will study your website and brand in-depth. You may even be surprised to come across insights about your target audience when these SEO experts discuss their findings with you. Nuggets of important information from these findings can be used to create SEO strategies for effective SEO campaigns.

10.Long lasting results / Better Website Usability
SEO services are known to give long-lasting results if the SEO implementation is done the correct way. Just be careful that you do not get lured towards unethical SEO providers who claim to deliver quick results. Black hat techniques are used to boost your rankings on the search pages by unethical companies. It does not give you long-term benefits and instead, your website may get blacklisted.

The SEO Company will use white hat techniques to improve your search engine rankings naturally and gradually. Their SEO strategies will benefit you in the long term by building a number of quality links and using the relevant content. Time is used wisely to build your online presence by providers of professional SEO Services.

Stay ahead of the competition by choosing SEO for business. Also, it is ideal to build credibility in search engines organically. So, why not enjoy top search rankings from professional SEO services that act professional and follow ethical services standards.

How Voice Search Will Affect SEO

In today’s business world, people prefer to open messages on their smart-phone messenger app instead of sending snail mail as the recipient of your message will receive it in a matter of seconds. People now search information online. Voice search is the newest addition in the search engine optimization world. This technology is here and is gaining importance. Increasingly, people are using voice search on their smartphones, tablets or voice assistants like the Amazon Echo or Google Home devices to search for gathering information on the internet.

What is Voice Search? & Current Voice Search Assistant

Voice Search usually allows the user to use a voice command to search the Internet. It isusually mobile and often locally focusedand allows the users to use Google search by speaking on a mobile phone or computer. Voice search is becoming more and more popular with the addition of voice activated personal devices.

Today, with improved voice recognition and the ability to interpret user intent, voice search not only help consumers to interact with their devices but also creates more opportunities for businesses using these apps and has a positive effect in the world of organic search. Here are some of the top current voice search assistants:

• • Amazon Echo/Alexa – It is an external speaker device that allows you to play audio files from popular streaming sites and make phone calls using its omnidirectional audio monitoring. Users usually command Echo to relay the news, read audiobooks, check the scores in your favorite team’s game and the list goes on and on and it can even play up to 20 questions.
  • Google Assistant – Google Assistant is ready to power many of Google’s gadgets and one of them is the Google Home device. It is like Echo. Users usually issues voice commands which are picked up by the device and the device then responds accordingly, whether answering your question or planning out your day for you.Google Assistant is available also on Android Wear wristwatches where you can send text messages and receive directions on the go.
  • Microsoft Cortana – It was first released Cortana via the Windows 10 OS. Cortana can do many things ranging from booking trips and finding restaurants to searching for websites and more.

• Siri/iphone – Siri is your best friend if you’re using an Apple device. It works hands-free, so you can ask him any question. It lets your voice to work as a remote control for connected products in your home.

Content and Keywords

Optimizing for voice search means that there should be some diverse keyword research strategy. It also requires a dissimilar way of writing the content on your site. Your keyword strategy means you need to re-think our content. It must be more conversational in nature and impersonate how real people talk and ask questions verbally as voice searchers usually have more urgent needs in mind. You should start thinking about the types of questions you get when customers call you on the phone to ask questions about your business. According to search engine watch a 61% YoY increase in question phrases.

Start writing and recording the exact words they use when they talk to customer service representatives.The keywords or answer to the question you are trying to optimize for must be in the first paragraph of your web page, if possible in the first sentence. Most voice searches nowadays have more than five words. So, when you optimize content for voice, you need to use words and phrase strings that people say when they are asking a real question. For example, “How do cyclones form?” More than 20% of featured snippets are triggered by these top 25 words.

The rise of mobile search

It is found that 80% of people use a smartphone and spend an average 3 hours a day on their smartphone. But, now people changed the way they used to search. They use voice search due to short time, it is more conversational and natural in tone. It provides the best results for on-the-go searchers. So, the devices try to find easily identifiable, short and relevant pieces of content to serve back to the searcher.

Opportunities for local SEO

It is important to be local friendly as lot of people use voice search while driving to find local businesses, get directions, or find phone numbers. Therefore, your mobile-friendly website must follow the basic local optimization rules of having all your basic information in text format like

• Business name
• Physical address
• Local phone number
• Directions

Voice search guide people to you. So, if regular Google search cannot crawl an image, voice search is also not going to display an image of your address and phone number to someone driving their car either. Therefore, when you optimize your website or specific web pages for voice search, test the queries you are optimizing for on each voice search platform. If you are a local business trying to get local customers, write with local intent. You should optimize your Google My Business Listing with voice search in mind.

Target Q&A Content

When you start considering voice SEO, first determine user intent, average search volume, and competition. Then, look for keywords that involve a question and write content that answers those questions. One way to start optimizing for voice search is to start creating Q&A pages that will answer commonly asked questions by your customers. You must get your whole team involved and brainstorm and then document questions your customer support team gets, what questions you receive via email or when talking to customers at trade shows. Write down the exact saying the person uses when they ask the question and write content that answers that question. Write more pages on individual or specific topics and think of questions people generally ask about your products and services and write content that answers those questions. You can then review third-party guides like CNET’s complete list of Siri commands, Ok Google commands, and Cortana commands.

Conclusion

Voice search and personal assistants are altering the landscape. It is presenting a new challenge and opportunity for marketers, who will in future should reassess their SEO strategy to accommodate such changes. By 2020, it is expected that voice and image-based searches will contribute at least half of all searches.