6 Main Reasons Of Having A Social Media Presence Of Your Business

The rise of social media sites has become a boon for business owners. Social media is not just a platform to connect with people but a business tool with enormous power.

When you launch a business, three things are extremely important to get success:

• You need to build a strong brand
• You need to earn a reputation
• You need to be accessible

By creating a social media presence, you achieve all these objectives. But is this the only thing you should invest time, money, and efforts in building a great media presence?

No. Read the blog further, and you will know six incredible reasons for doing it.

1. You explore new business opportunities

According to social media experts, creating a strong social media presence means opening new business opportunities. In the technological era, it is vital to make use of new-age tools like tablets, laptops, and mobile phones.

These handheld devices no longer remain a luxury, but an inseparable part of life. Out of the total time spent by people on the Internet, the majority of the time is devoted to social media platforms.

Thus, launching a campaign to highlight your social media presence not just improves your visibility, but it opens new horizons of success.

You get more traffic to your website and more leads for the business.

No wonder, social media for business is a buzzword!

2. You know how the customers engage

To build a sharp social media image, you need a social media presence. To do that, you must know how to engage with your customers.

In this process, you also learn how your customers engage on social platforms. Once you know it, then the process of engagement becomes simple.

You may ask them relevant questions through some email survey. Alternatively, you can look into the analytics also. It gives a better understanding of things.

You end up with creating a loyal base in the virtual world that grows with time. 

3. Get priceless results

Social media presence can deliver priceless results for your business. Why? It is because social media channels are quite fast and effective. Moreover, you need to spend less as compared to other channels.

By creating a comprehensive and impressive web presence, you can post content or news to a large number of people in one go.

Launching campaigns and attaining business goals is accessible there. As you communicate and connect a broad audience, it is easy to build trust and reputation amongst customers, clients, and channel partners.

Hence it is vital to hire an expert social media management company to reap the maximum benefits. It can design a Social media marketing campaign that collaborates with your customers and builds an impressive social media presence.

4. Social media presence helps in building a multi-channel strategy

Do not limit the benefits of building an impressive social media presence to create a brand. There are several others.

One significant benefit is to create a strategy that is multifaceted and multipurpose.

In the modern world, you can’t rely on connecting with customers, clients, and channel partners by creating a social media page only. It doesn’t help much.

Today, you need to explore every possible way of it. As there are many platforms available, every platform has specific pros and cons.

You have to leverage the strengths of the platform. Creating an impressive social media presence means you develop a strategy across different platforms and networks. An SMO consultant can do it for you.

Here is how you can do it:

• First, identify and choose platforms that your customers connect frequently. Some platforms are naturally better suited for your business. Make the best use of them. If LinkedIn is better for your business, then use it. If you find Instagram more relevant, then build your presence there.
• Post as much visual content as you can. It is a statistically proven fact that images and videos attract more eyeballs than written words.

Make sure you tailor the content to suit the platform. Never use the same piece of content at all the places. It will not bring the expected results.

5. You give a “human touch” to the brand

Social media is all about establishing relationships and connecting people. When you build a social media presence of your company or brand, you give a human touch to it.

Your company no longer remains a faceless organization but a “live” entity with a real personality that people have an attachment with.

In the modern world, the rules of the game have changed. You need to be transparent and open. People must know the human side of your business. They want personal level connectivity.

It is possible to achieve this by creating an active social media presence. Successful brands are using social media for business.

6. You make the brand more recognizable

Do you know that by having an excellent social media presence, you can help your brand to improve its image? It becomes more recognizable, accessible, and acceptable.

Since you get a deeper understanding of your target audience, and you help them to understand who you are and what your brand stands for?

Each social media platform you use gives you different features and unique layouts. Still, your branding can be the same across all platforms. Thus, you achieve brand recognition without affecting consistency.

Why is consistency essential but?

• First is, consistency improves brand recall. When people recall the brand, they pay attention to the content posted.
• Second, brand consistency puts you differently in the competitive market. Not just that, it gives you an edge over the competition as well.
• Customer engagement is the key to success. When you intend to have more customers engaged, you have to connect with more customers. What can help you more than building a social media presence?

Active Social media marketing takes your brand to more customers.

Hire a consultant who can provide the best Social Media Optimization. Itis the right way of doing it.

Why Social Media is an Important Part of Your SEO Strategy ?

Wondering whether to give more importance to SEO or Social Media Marketingstrategy or both? Search the brand name ‘Microsoft’ on ‘Google’ and the Twitter feeds of Microsoft will appear in the search results. Other than Twitter, Facebook, Instagram or other active social media handles of leading brands can be seen on search engine pages too.

As per the latest statistics, the current world population of 7.6 billion people. Out of the 7.6 billion, 4.2 billion users use the internet and 3.03 billion people are active social media users. The number of social media users are rising and so are the search queries, both in search engines as well as through search on social websites.

A simple search of a known brand gives a clear picture about the critical role played by social media in the success of your SEO strategy.Here are some of the key reasons why social media should be an essential part of your SEO plans:

• Search in Social Media

Did you know, it is not only the search engines where people search for keywords but also the search feature on social media websites? Be it Facebook, Twitter, Instagram, or another social search engine, people search for information on their favourite social networks. That’s why, brands need to push valuable data on their social media profiles as well.

Additionally, there are dedicated search engines such as Google Social Search, Pipl, Buzzsumo and others to find answers across social search pages. SEO optimisation by reputed SEO services companies also includes optimising search results in social media search results.

• Ranking of social profiles in search engines

Source:http://gs.statcounter.com/search-engine-market-share

As per Statcounter September 2018 statistics, Google continues to dominate as the market leader with 92.3% in search engine market share globally. Social profiles are important because they feature on search engine pages for specific search queries wherein answers can be found in social media posts, descriptions or other valuable content. Social Media Optimization services by a SEO Company will be invaluable for businesses aiming to push the ranking of their social profiles on leading search pages. Generally, social media optimization involves regular posting of fresh content and search engines search the web for fresh content related to search queries to give search users the latest information on the search query.

• Brand consistency in social media, web pages and other landing pages

Imagine going to a brand store and liking a product. You will wish for the same product quality in the other stores of the same brand. Similarly, the social pages and the official website of a brand need to have consistency in the style and tone of visual as well as text content presented to your visitors. For businesses, trying something new without brand consistency can mislead the brand perception of their followers.It is not a good idea to add too much casual content on the social page of business that is formal in tone on their official website. Connect with your target audience across platforms to build your brand online and in turn, it will positively impact your SEO efforts as well.

• Interlinking of web pages and social media sites for cross-branding

Authentic links of a brand shared on social pages lead to more quality links on the web. SEO services can deliver more effective campaigns by reposting quality links from one social website to another site. Also, placing social sharing buttons with your SEO-enriched articles helps to amplify your content across platforms.

• Increase your reach on social networks

Choose the social networks frequently visited by your target audience. Share more content on those specific social networks than rushing towards building a presence everywhere. Focussing on specific social networks will not only boost your reach but also push the page rankings of those sites on search pages due to higher chances of social profile page engagement.

While there are people who can get you fake followers on social media sites, search engines are smart enough to identify those fake followers. Increase your social media reach in an organic way with engaging content that is posted regularly. If search engines find out about the fake following on your social sites, it may affect the search rankings you have been attracting through your social pages.

20 Ideas to Keep Digital Marketing Campaign Flourishing

We are living in the digital economy today where the success of our business cannot be optimized without a thought-through digital marketing campaign. This of course involves varied aspects to work upon including Social Media Marketing, PPC management, SEO Service, etc. Whether you are opting for digital marketing services from an agency or you are doing it in-house, either ways, there may be a time when you would hit rock bottom on fresh ideas for your campaign.

Here are 20 ideas you can look at to keep your digital marketing campaign flourishing –

1. Build some links to your website (SEO)

Backlinking is an essential component of SEO service. Building quality links to your website is the foundation to a good SEO. Consider creating backlinks to your website which are more authoritative. These links can be created vide diverse channels like blogs, directories, business associates, etc. This will give you desired ranking on search engines for the chosen keywords for your business.

2. Start a weekly newsletter to the local customers

It’s important to keep in touch with your users. No matter how small or big your business be – connecting to your consumers on a regular basis is crucial to your business. And newsletter plays an important role here. Start a newsletter or emailing to the subscribers, maybe once or twice a week. Focus on keeping it fresh and real for them. Through these newsletters, you can send them product upgrades, new additions, offer discounts; anything that would be of value to them. This helps in brand recall in their minds. Whenever they are looking for products or services similar to your offerings, they would remember your brand. This automatically enhances the chance of them coming back to you. A survey conducted by the Michigan Beekeepers’ Association shows that 79% of respondents favor to receive emails, more than any other medium.

3. Get email addresses from potential customers

Every digital marketing agency comprehends the importance of having a great mailing list. It’s like a repository to market your services and build a channel of communication with your customers. So, have a strategy to get those email addresses from them and utilizing them for optimized SEO. You can do this by asking your customers visiting your outlets to voluntarily leave their details. Or getting to subscribe them to your newsletters is also effective. In any way, you need to get them to sign a consent that they are open to receiving mails from you.

4. Offer discounts for check-in on Foursquare /Facebook

Your digital marketing campaign is just incomplete without social media marketing. It can be of great help in local SEO. Using social media apps like Facebook and Foursquare, you can easily reach out to the local consumers. You can also study consumer behavior online and accordingly choose to target specific segment of users and offer them discounts / products upgrades, etc.

5. Write five keyword targeted blog posts

SEO is driven by content and links. And using targeted keywords play a crucial role in SEO ranking. Start with keyword research on search engines. Identify the most searched keywords that match your business. Write 5 at least 5 blog posts using those keywords. For better ranking, consider using long-tail keyword phrases. Once you are done writing, it’s time to promote those through various online channels.

6. Start a buffer account and schedule social media regularly

Apt use of social media tools is must in your digital marketing. Buffer and Choose Hootsuite are couple of social management tools which are free for an initial period and then can be used for a nominal fee. With these tools, you can manage and schedule your social content on your social media accounts. These tools help you maintain a consistency in your social media updates which is important considering these updates have a pretty short half-life.

7. Use Five Stars to reward frequent customers

We all love rewards. Rewarding is one of the best ways to keep your customers coming back to you. Create some appeal rewards to go for your business using TangoCard or Fivestars and let your customers feel privileged for being frequent.

8. Track Online Reviews

Optimize the use of digital space by allowing your customers to speak. Track reviews for your business. Encourage your customers to write reviews for your products and services. This will help build a bond of trust.

9. Buy ads to get your email list on Facebook

Remember we spoke about getting mailing list? Yes! That’s not just for sending emails and newsletters but it can be handy in your social media marketing as well. Yes! Buy ads on Facebook. You can then upload your mailing list on Facebook and re-target them to bring back to you.

10. Promote tweets in local area

Tweeter can be used effectively for local SEO. Target your consumers in the local business areas by promoting tweets. You can also use hashtags specific to a particular area. Not only it would be effective but also considerably cheap.

11. Offer discounts potential email addresses

Discount offers can be used to get potential email addresses. Many digital marketing agencies encourage users to sign up through Twitter cards. Customers are happy to receive a discount code for their next purchase through an email management platform used by them. Then simply add them into your pool of digital campaigns your do on weekly basis and soon you will see the result.

12. Be active on social media channels

Social media channels are the widest avenue to find your customers. So in your local SEO strategy, include social media marketing. And not just that, be active, engage your users with consistent communication.

13. Claim your local listings and optimize

Local directories like Google and Bing and many more can help you leverage your presence. Put small content on your business; claim your local listing on these directories and optimize your SEO.

14. Optimize your site for local search

Tap your local business area first with local SEO. Provide relevant and apt information on your products and services for your local business on your website. Use targeted keywords so people searching for your products and services in your area can reach you easily.

15. Write and e-book on specific topic

E-books will help you establish your business as veteran in the digital space – a great way to tell your users you are an expert on the subject. So, get on to it. Jot down an outline for your book, take help from an editor and just roll it out.

16. Have a clear ‘Call-to-Action’

Putting out content in digital space without apt ‘call to action’ is pointless, especially if the objective is lead generation. So, your users should be able to reach out to you or take decisions online easily. Have a proper ‘call to action’ for your content like – ‘call for appointment’ or ‘buy now’, etc.

17. Write a new website copy to increase conversions

Fresh content is always refreshing to conversion rate optimization. Focus on conversions and write new copy for your website with product upgrades and services.

18. Do keyword research for your website

Using most search keywords by the user in your local business area is the key to conversion rate optimization in SEO. So, before your begin your digital marketing campaigns, do a thorough research on keywords for your website. Identify those keywords and use them strategically in your copy.

19. Check Search Console and redirect 404s

For every website, domain verification by Google webmaster Search console is must. Redirect URLs that 404 on your site to correct place. This is very important.

20. Promote blog posts to website users on Facebook and Twitter

Social media like Facebook and Twitter are undeniably the effective platforms when it comes to getting users’ attention. So, use these platforms to promote your blog posts. It will create an opportunity of user engagement and in due course of time may lead to conversion as well.

How to Leverage Snapchat to Reach and Market to Younger Audiences?

The most popular mobile application of recent times is the ‘Snapchat’. Its core users are in the age group of 13- 25 years. There are over 26 million active users in the U.S. Doesn’t it sound a great marketing idea to use this wide spread app for promoting brands? Many companies are already using snapchat to target and tap the potential customers.

The instant sharing of photos on Snapchat can be used to promote brands. There are other ways of engaging the visitors such as,

• Holding contests and offering immediate benefits to enthuse the users
• Giving away coupons through text pr picture messages to engage the visitors
• Convincing users to follow the brands on social media to improve the brand image.
• Announcing the new product first on snap chat to generate interest even before the actual market launch.e.g. Taco Bell released Beefy Crunch Burrito first on snapchat.

 The basic steps to be followed to promote brands on snapchat are simple,

1. Create a snapchat account
2. Promote the account on social media such as Twitter,Facebook, etc. to expand the brand visibility
3. Reward the followers of your account as a step towards converting them into customers.
4. Make a brand visual to create a strong brand image.
5. Utilize My story to reach out to the young followers and connecting with them.

 This is an easy, faster and effective means of reaching out to a broad consumer base.  This infographic, below, courtesy of Marketo,