Why SEO Is Important For Business In 2019?

There are so many things a digital marketing and SEO company can do to build your online presence. Search Engine Optimization (SEO) emerged with the rise of people turning to search engines to find solutions for their problems. Be it a mere question to find the amount of water to be added in a soup recipe or to find a furniture shop in the vicinity, searching online is a common practice these days.

The way of life has changed in many ways. Take for example, geographic navigation. GPS systems made navigation easier. Digital route maps are gaining accuracy with user inputs. A search engine will guide you with the name of all the establishments that can help you with food, fuel or other facilities in your route. Google, Bing and Yahoo are some of the leading search engines in the world.

Among search engines, Google holds the highest market share. You will find user reviews of businesses, landmarks, and other places on the digital route maps. Reviews, good or bad, create an impression of the business for online users. To manage these reviews, you may need the best SEO services. India-based companies have some of the best SEO experts to manage a brand’s online presence online.

We are nearing the end of the year and it’s time to take a look at how SEO is going to impact businesses in 2019.

(Source: https://www.hubspot.com/marketing-statistics)

Just speak for a search audio response

These days devices with voice-enabled searches are changing the way we seek answers. Be it Apple’s Siri or Amazon’s Alexa, people are moving towards a tomorrow where they no longer have to key in the search query, they just need to ask what they need. While the voice assistants are still learning to better answer the queries of users, next year, they will be much smarter with the data they have acquired so far. Search Engine Optimization is not just about page rankings in search engines, it is much more. Explore SEO for voice searches with an experienced SEO Agency. India is an emerging nation where tech-savvy consumers are adapting to latest tech offerings such as voice assistants. Providers of SEO services who stay abreast of the latest in the SEO and tech world will be needed for serving forward-thinking clients.

(Source: Google 2018 https://www.hubspot.com/marketing-statistics)

Consistent brand experience across devices

Your website’s performance matters across devices. Does it take too much time to load on smartphones? Is it easy to navigate your website on a mobile device? Smartphones continue to be useful for search but limiting SEO efforts to smartphones isn’t going to help in 2019.

In 2018, Google introduced the mobile-first indexing update. 2018 had been a year where the trend of using mobile phones and other handheld devices to search increased. And 2019 will be a year where this trend will continue with more and more users shifting to sleek devices with seamless interfaces to search for answers.

Those providing SEO services as per the latest trends will have to emphasize the importance of moving to mobile-friendly web pages to clients who haven’t done so yet.

Intelligence for personalisation with AI and future technologies

Leading technology companies are developing future technologies or acquiring new technologies to find keep up with the times. Artificial Intelligence is used by most companies to offer personalised services to clients. The data generated from AI services is being used now for decision-making and creating innovative business strategies that better address the needs of the customers.

Search engines are using AI to evaluate websites on the basis of user-friendliness and data relevance. SEO companies, therefore, need to develop strategies that include provide better user experience and valuable content to users who search for their services. Ecommerce search and social media search engines are also gaining prominence.

Simply focussing on usual search engines isn’t enough anymore. How the latest search trends and upcoming technologies are going to transform the SEO landscape is something to watch out for in 2019.

Aarav Infotech is an ISO-certified digital marketing and SEO services company that helps businesses to stay ahead by implementing strategies as per the latest SEO trends. 

6 Web Design Myths you should beware of

Websites are everything in this day and age. If you are a customer, you prefer service providers with a website so that you can access services anywhere, anytime. For businesses, consulting with a web designing company to design websites is essential for B2C and B2B Sales and Marketing.

But even today, when it comes to building websites or seeking the services of a professional web design services company, there are important areas that are overlooked due to various myths.

Be careful of these 6 Myths to beware of when you have a website to be designed.

Myth #1 Web design that looks good is enough to generate traffic

Well, yes a good web design is definitely a plus point but it will not necessarily get traffic to your website. It’s simple. Do people know about your website? And even if they do, are they clicking on your website address and exploring it? Maybe, yes. Maybe, not.

When you build a website, you need to optimise it with SEO strategies so that search engines can find you. A SEO-friendly website works in your favour to attract your target audience.

Myth #2 Website should have all the features

A website can, of course, be loaded with a lot of features. But imagine how messy it will look if you put every element and function into it just because you can. It may not look appealing and might even affect the performance of the website.

For example, a corporate website needs to look clean with the brand elements. Unnecessarily adding elements on all pages without planning can slow down your website instead of improving it. Based on your target audience, just add the relevant features that will be useful to your customers.

Myth #3 Mobile optimised website is unnecessary

As per Google Statistics, mobile websites that load within 5 seconds receive 25% additional ad visibility and the session duration can go up to 70%. Most of the online users these days prefer browsing websites on the move.

According to a report by StatCounter, mobile internet usage exceeds desktop for the first time worldwide in 2016.

So, it may not be a good idea if you ignore mobile optimisation for your websites. Experienced web designing companies perform the necessary testing to make sure that your website is optimised for a multitude of devices.

Myth #4 Build your website on your own and save money

While there are several website templates to create your website, the quality of the website will depend on your technical proficiency.  A web design company will charge you for building your website but in the long run you will face less technical issues when you decide to scale it.

Professional web designers and web developers understand the structure of the website and build it keeping your goals in to consideration. Also, instead of wasting time on solving technical issues, you can focus on improving the quality of your website and products/services.

Another thing is, the web design experts can fix the issue quickly ensuring that your website is functional when your users visit your website.

Myth #5 Website is done. That’s good enough!

Did you know, the real work begins when your website is done? You have to add sufficient content, insert keywords, conduct site SEO audit and start planning digital marketing campaigns to boost the traffic to your website.

According to Hubspot marketing statistics, 61% of marketers consider SEO improvement and improving their organic presence as a key inbound marketing strategy. With more and more marketers spending on SEO to grow websites, competition will definitely increase.

So, if you are serious about your growth and want to surpass the competition among search rankings, getting professional expertise will be invaluable.

Myth #6 what about content? I will write my own website content.

Well, that’s great. But writing content for websites takes special expertise. Your site rankings may get affected in search engines or it may even get blacklisted. These issues crop up when you add irrelevant content which is stuffed with too many keywords.

Professional content writers understand the pulse of your audience and write SEO friendly content that is more valuable for the success of your website.

Differences Between B2B SEO and B2C SEO Campaigns

The primary goal of both Business2Business (B2B) and Business2Consumer (B2C) marketing is to generate traffic, increase sales and enhance revenues.

Read on to discover the main SEO strategies which will you help in your goal:

1. Marketing campaign goals – Generally, most search engine optimization clients have been B2C companies operating in an e-commerce environment. However, as business-to-business marketers recognize the potential of search engine rankings, many organizations are seeking ways to implement an effective B2B search engine optimization strategy. However, you should understand the critical differences between B2C and B2B SEO and their implications.

B2B companies generally sell intangible technology, software and services, engineering and industrial products, intermediates and bulk products to be sold to wholesalers, exporters etc. The online marketing campaign goals should focus on increased targeted traffic, increase sales, increase online visibility, establishing your company in local search, establish your business in social media, increase online reputation through online management reputation and improve SEO. 

B2C companies sell more tangible products and services. The goal of your marketing campaign is to get more leads, increase sales, build brand awareness, grow market share, launch new products or services, target new customers, enter new markets, improve stakeholder relations, enhance customer relationships, improve internal communication and to increase profits.

The ultimate campaign objectives should be SMART: specific, measurable, achievable, realistic and timely. Some examples of B2C are restaurants and retail stores.

2. Keyword strategies – The starting point of every SEO strategy is keyword research as keyword research helps you decide which keywords to target.

B2B campaigns usually have industry-specific keywords (to understand the questions your potential customers are asking themselves, and breaking them down to search queries)which require intelligence to mine. A B2B SEO campaign takes much longer keyword analysis and intelligence to set up. B2B audience looks for expertize. B2B purchase-driven searches are very specific like specs, features, performance, value, benefit, ROI, cost of product and running costs such as maintenance, support, troubleshooting. In B2B search engine optimization, it is important to thoroughly understand the search terms your prospect may be using in the different phases of the buying cycle.

In B2C business, people already have a firm idea of what they want to buy. They want to find the best source for it. In the first phase of B2C search, people usually use generic terms. There is often less variance in the terms they use. So, B2C campaigns focus on keywords that are used or considered as every day i.e. generic and not so complex. In the evaluation stage of the buying cycle, the purchaser’s focus turns from researching potential suppliers to researching specific issues related to the product or service like performance, efficiency, maintenance etc. Just prior to the purchase decision, one last round of searching will likely ensure to confirm the purchaser’s intended direction and again different search terms may be used.

3. Content Strategy – Content strategy means to communicate new information about your company, a new product or feature. In simple words, content that is meant to present you in a favorable position to generate leads and drive sales.

For B2B, content strategy is to target an audience of industry experts and professionals who are familiar with your company or product, highlighting your advantages over your competitors. B2B content strategy should consist of company blog, industry publications, whitepaper, LinkedIn groups, landing pages and forums and communities. So, it is meant to educate a person.

The main strategy for the B2C content marketing is to drive backlinks and increase rankings. So, it is generally meant for outreach.

4. Link building – It is the process of facilitating the creation of links in third-party websites that point back to your own site and thereby boost your web presence.

Consistency in B2B messaging and customer-interactions fundamentally means patience. B2B campaigns still focus on conversions, they do not come easily. B2B SEO campaigns usually tend to drive low volumes of leads as a key performance indicator.The purpose of link building is to drive real, organic, quality traffic to your website and to improve your site’s ranking with Google and other search engines.

B2C campaigns are usually focused on conversions and quick wins. So, link building in B2C focus more on sales and revenue per month with sales happening in shorter sessions, generally from single or multi session visits within days and weeks.

5. Connversion metrics – It is the sales life cycle: long, considered sale vs. short and impulse purchase.

Driving site visitors through a set conversion channel is not applicable in B2B. So, your focus should be on getting visitors to research deeper to other relevant, confidence-building content. Usually, the primary motivator in B2B purchase decisions is risk or fear of making the wrong decision. Therefore, one of the key objectives of B2B searchers after they click through to your site is to evaluate both your company and its offerings. An average B2B transaction can take anywhere from three to 24 months depending on the product or service being sold and the number of decisions to be made within the buying process.

Conversion ratios in the B2C environment are usually measured as the percentage of organic click-throughs that resulted in a sale. Detailed analysis goes into conversion ratios. Because the sales funnel in B2C SEO is very narrow and short. It can help in measuring the impact of optimization is quite easy and immediate. An average B2C transaction can occur anywhere from minutes to weeks, with the number of decision makers generally being less than 2 individuals and the buying process being much more straightforward.

SEO strategy is crucial for the success of every business. So, a trusted SEO company can help you to understand the differences between B2B SEO and B2C SEO campaigns.