Is Your Site Ready For Mobile First?

There is no doubt about the fact that mobile traffic has come a long way when it comes to generating traffic online. It is a fact that most of the traffic that is generated online is from the mobile websites. Did you know that almost 79% of the traffic that will be generated this year will be from the smartphones? No matter what services you have, mobile phones will get you what you want.

Tablets and smartphones rule the online world these days so, it is really important for the business developers to know that whether their sites are ready for the mobile-first index or not.

There is no surprise when we say that Google is one of the main factors for the generation of traffic for the websites. Mobile certainly is a critical tool and just having a site that is mobile-optimized is not important. There can be some potential issues and it is important to increase the appeal of the website on Google.

Here’s how you can know that whether your site is ready to face the potential issues or not.

The Mobile-First Index Of Google: What Exactly Is It?

Let’s be honest, when we first got to know about this indexing for mobile-friendly websites, we certainly thought that the apocalypse had struck.

Let’s just say that some websites couldn’t take the burn and be completely destroyed. Online forums were filled with riots. Well, not really but the situation was close enough. Well, why not exactly? The indexing system for the Google-First websites will change the particular way in which the users and businessmen optimize their content.

So, what is all the hype about? What exactly is this mobile-first index? Well, let’s just say that Google’s mobile-first index will ensure that the user’s mobile website used first for the evaluation of a site instead of the desktop version. This surely will change the way people focus on their websites for sure. And what is the reason behind this importance to the mobile websites? Well, it is because the traffic generated by mobile websites is surpassing the desktop websites.

How to Know Whether the Website Is Ready For Mobile-First Index

It is really important to make sure that their websites are all capable to handle the pressures of the mobile-first index.

But how exactly can they make sure that their websites are all ready to take the leap? Well, that all depends on the setup that your mobile websites and desktop websites have in the current situation.

What are some of the common things that people use in their mobile websites? Well, it would definitely be mobile-friendliness of the websites and the mobile responsiveness of the website.

Now, you might be thinking that these two websites have almost the same things in them. But then if you think so, you would be wrong. They sound exactly similar; there is one major difference that can have a great impact on your website.

You see Google likes the responsive mobile websites that will allow the user to eliminate the simple experience issues. Hence, having a mobile-responsive website would really help.

It won’t be an easy task for the mobile websites to reach Google mobile-first index so easily. However, if your website is strong enough, then you might get to enjoy the benefits that come with it.

6 Web Design Myths you should beware of

Websites are everything in this day and age. If you are a customer, you prefer service providers with a website so that you can access services anywhere, anytime. For businesses, consulting with a web designing company to design websites is essential for B2C and B2B Sales and Marketing.

But even today, when it comes to building websites or seeking the services of a professional web design services company, there are important areas that are overlooked due to various myths.

Be careful of these 6 Myths to beware of when you have a website to be designed.

Myth #1 Web design that looks good is enough to generate traffic

Well, yes a good web design is definitely a plus point but it will not necessarily get traffic to your website. It’s simple. Do people know about your website? And even if they do, are they clicking on your website address and exploring it? Maybe, yes. Maybe, not.

When you build a website, you need to optimise it with SEO strategies so that search engines can find you. A SEO-friendly website works in your favour to attract your target audience.

Myth #2 Website should have all the features

A website can, of course, be loaded with a lot of features. But imagine how messy it will look if you put every element and function into it just because you can. It may not look appealing and might even affect the performance of the website.

For example, a corporate website needs to look clean with the brand elements. Unnecessarily adding elements on all pages without planning can slow down your website instead of improving it. Based on your target audience, just add the relevant features that will be useful to your customers.

Myth #3 Mobile optimised website is unnecessary

As per Google Statistics, mobile websites that load within 5 seconds receive 25% additional ad visibility and the session duration can go up to 70%. Most of the online users these days prefer browsing websites on the move.

According to a report by StatCounter, mobile internet usage exceeds desktop for the first time worldwide in 2016.

So, it may not be a good idea if you ignore mobile optimisation for your websites. Experienced web designing companies perform the necessary testing to make sure that your website is optimised for a multitude of devices.

Myth #4 Build your website on your own and save money

While there are several website templates to create your website, the quality of the website will depend on your technical proficiency.  A web design company will charge you for building your website but in the long run you will face less technical issues when you decide to scale it.

Professional web designers and web developers understand the structure of the website and build it keeping your goals in to consideration. Also, instead of wasting time on solving technical issues, you can focus on improving the quality of your website and products/services.

Another thing is, the web design experts can fix the issue quickly ensuring that your website is functional when your users visit your website.

Myth #5 Website is done. That’s good enough!

Did you know, the real work begins when your website is done? You have to add sufficient content, insert keywords, conduct site SEO audit and start planning digital marketing campaigns to boost the traffic to your website.

According to Hubspot marketing statistics, 61% of marketers consider SEO improvement and improving their organic presence as a key inbound marketing strategy. With more and more marketers spending on SEO to grow websites, competition will definitely increase.

So, if you are serious about your growth and want to surpass the competition among search rankings, getting professional expertise will be invaluable.

Myth #6 what about content? I will write my own website content.

Well, that’s great. But writing content for websites takes special expertise. Your site rankings may get affected in search engines or it may even get blacklisted. These issues crop up when you add irrelevant content which is stuffed with too many keywords.

Professional content writers understand the pulse of your audience and write SEO friendly content that is more valuable for the success of your website.