7 Critical SEO Mistakes to Avoid

When a website is properly optimized for a search engine then its chances of sustenance on the digital platform is higher compared to other websites. The websites that are not optimized rightly for search engine has lesser probability of views. Hence, such websites with poor SEO scores has higher chances of getting removed from the internet.

Unfortunately, often the people associated with websites such as the business people, web content writers, bloggers and others cannot use the SEO in the correct manner. As a consequence, there are certain shortcomings that surface.

Here are discussed certain important and crucial mistakes that are often found in web content and websites that pulls the traffic of the particular website down. So read on to find out the bugs.

1) Keyword stuffing : An article or any web content when written, they are fed with keywords. Keywords are those words or phrases that are most frequently or most commonly used by the users when they look up for a certain content or a certain topic or information. Keywords are a necessity and an important part of the SEO on the other hand an article that is too crowded with keywords is not acceptable. As it is said anything in excess is not good, same applies for keywords in an article.

2) Too many redirects and broken pages : Many a times so happens that an error page appears when you click on a particular link. No matter how many times you try your best to open that link, they just won’t lead you anywhere but rather give you an error page or something useless. Such kinds are called broken links. Broken links either lead to error pages or gets redirected to other relevant (or sometimes irrelevant) pages. When you get a different page to yourself than what you expected when you clicked on a particular link, it is called a redirect. These redirects and broken pages are not a very comfortable experience from the user’s perspective. So, too many of these actually hampers the SEO.

3) Duplicate content : This is one very serious issue when it comes to websites and web contents. Plagiarism is strictly dealt with in the world of web writers. It is a considered a serious and offensive act towards the authority whose content has been copied. If your article or web content has text or material that is exactly same in form and order with another content that has been published earlier, then that marks a warning before you publish that content. Therefore, it is a wise step to always run a check through your article or web content in order to make sure it is not plagiarized before you proceed to publish it.

4) Poor quality of content : The ranking of a website majorly depends on the user friendliness of it. The major focus of a website remains on the fact whether it is convenient for the user or not. The information provided and the readability of an article are the determining factors for the qualitative analysis of the article. According to the standards, web content is qualified as good when the information provided in it is true and not adulterated, and it is easily readable for the user. If the structure or the matter of the content deviates from these standards then the quality of the content falls. Such poor quality contents has a higher chance of getting removed from the internet as they fail to meet the expectation of the user and thus makes a negative impact on the SEO.

5) Forgetting mobile users : Of late, there has been a major migration of internet users from computers to mobile phones. Due to the facility of easy portability and less consumption of space, many among the new age users and even many of the old users are switching their choice of device for using the internet. Also, as the phones are becoming smarter day by day at a steady pace, the users find it increasingly easy to browse and perform other functions with the mobile phones. So, a major section of the user of the digital platform is made up of the mobile phone users. Hence it is of utmost importance that the contents of a website are well developed for phone software and apps.

6) Not optimizing for site speed : Speed is another very important factor for the use of internet. It is the same way as a high speed connection is loved by users; the websites that are customized for high speed internet traffic are better preferred by the users. However, not all websites are custom made for the same speed. Different websites run on different speed depending upon their necessities and limitations. It is best to consider the website speed for which the content is to be prepared. Contents that is in sync and compatible with the website speed, keeps traffic free of hazards.

7) Poor site structure : The outlook and the structure of the website matters if you want to attract viewers. A well interactive and user friendly page is more welcoming than a shady one. Also, it is crucial for a website page to have clear and crisp information. This makes a higher ranking of the website with respect to SEO. A poor site structure is when the user doesn’t find suitable options to interact with the website. As a result, the website does not grow in number of views and remains unpopular.

These are the 7 major SEO mistakes that pull down the rank of a website. However, keeping these points in mind and successfully avoiding them while creating web content will ensure a good ranking for the website and great quality content.

Are you ready for your SEO Campaign?

So, you want to start a SEO campaign. But are you really prepared to taste success with higher rankings in search engines. We give you a checklist of the important points to be covered before you begin your SEO campaign.

1. Audience – Who are you trying to reach? Unless you define your target audience, you cannot start a campaign. Starting an SEO campaign without creating an audience profile would be like starting a journey without a destination. If you start out without an audience profile, you will lose out on the majority of your online target audience. A reliable SEO company will build your audience profile as the first and foremost step.


2. Niche – Are you a phone manufacturer, phone dealer or phone reseller? Whether you have a product or service, finding your niche market is essential for planning a good SEO campaign. Creating SEO content for online users who want to buy a used phone won’t help if you are a seller of new phones. With the best SEO company in town, targeting as per your niche market becomes easier.


3. Keywords – From long tail to the short tail ones, you need the right set of keywords in your SEO campaign for maximum impact. Keyword planning, Keyword implementation, Keyword Analysis, Keyword density and other factors are part of Keyword strategies created by an experienced SEO company. Only the best in SEO Services know about the most effective tools used in the industry. The best SEO company possesses handy tricks to plan the right keywords for your business.


4. Traffic – Will you consider more shoppers or passive visitors a good sign for better business? Traffic of a website is considered important by a good SEO company to get the right customers or users who will fulfil the campaign objectives. The quality of the traffic from other websites to your website makes it easier to tighten the campaign by putting efforts in the right places.


5. Conversion Rate – If a user visits a shop just to check rates without making a purchase then there is no contribution to sales or revenue. Conversion rate is the percentage of users who eventually invest or take the actions that you want them to. Conversion Rate Optimization (CRO) is carried out by a SEO Services company to increase the conversion rate. Find out how much of your efforts through the SEO campaign will be successful with an estimated conversion rate. Aim for a higher conversion rate to gain optimum results from your SEO campaign.

There is no magic pill to become a huge success in search engines overnight. If you incorporate the given points in your campaign preparation, you increase your chances of achieving your SEO campaign goals. Need help with your SEO campaign? Do you want it to be executed from the stalwarts of the best SEO company? We are an ISO 9001:2008 certified company with proven expertise in running SEO campaigns. Get in touch with us to know more.

6 Essential SEO Strategies to Incorporate in 2016

SEO is really important if you are into internet marketing. Many who run their businesses online don’t know how to use this tool and those who are knowledgeable, also stumble at times in executing their SEO strategies to get desired results. Popular search engines like Google use complex algorithms and numerous ranking factors in determining the most relevant websites for particular search terms. The hardest part is to create content for your website to optimize its rankings. For this you have to primarily rely on expert SEO services.

Here are some ways you can adopt as your SEO strategies for 2016:

1. Create an influencer for your website

As the name suggests, an influencer is one who would influence people. In other words, to have an influencer for your website would mean more people would link to your site, share your blogs and earn the trust of your website visitors. It is best to have someone who is a subject-matter expert, familiar with the content made for your website as your influencer.

2. Adopt a content-marketing strategy

Your content should always focus on top keywords. When the title or content contains the keywords, it can rank by itself on search engines. Content such as blogs, videos, research reports, webinars, etc created helps in expanding your links on the internet. Generating links is very helpful when your site gets linked to other websites and earns several shares on social media. You should also generate new content on a regular basis which would make your website appear alive and active on Google. This would definitely boost your ranks on Google.

3. Create powerful backlinks to your website content

Apart from those already mentioned, you should separately work on creating backlinks for your pages. You can write for large publications and conduct industry reviews. You can take the help of your SEO services to aid you in the digital public relations domain.

4. Make your website ready for a mobile version

Google made a major update in 2015 known as ‘Mobilegeddon’. This meant the sites which did not have a mobile version lost out on Google rankings in the mobile search list. For 2016, you should eye for responsive design, mobile subdomain or dynamic serving- the three eligible options for a mobile site by Google, and make ready themobile version of your website.

5. Make your site secure by making it HTTPS

The ‘S’ in HTTPS means security and if your URL leads with HTTPS, it means that your website is secure. Google is pushing hard for HTTPS, such that it is giving a ranking boost for secure sites. If your site isn’t secure, 2016 is the time to do it.

6. Add schema.org markup

Schema.org is a markup that you can put in the code of your website. It allows several things like, telling Google which image on your site is your logo, letting Google locate your reviews, videos, your company profile, etc.
With these essential strategies you should now consult your SEO expert. There are many SEO services in Mumbai to come across, but apart from their expertise you should choose affordable SEO services on offer.

4 Great SEO Benefits of Responsive Web Design

Web marketing is on the rise, so there is an increasing competition to attract more visitors to a website. Consultants providing SEO services are on the spurt and so are providers of responsive web design services.The reason why responsive web designs gathering popularity is due to the sheer need of web pages that are easily accessible and interactive regardless of any device from where they are accessed from. Personalized desktops have been replaced by laptops, notebooks, tablets and finally- people seem to have found the ultimate replacement in the form of Smartphones. User friendly webpages are imperative for any online dealer, and responsive web design is a boon in this regard. However the question remains, can this boost a website’s SEO? It definitely does in the following ways:

1. Google favors responsive websites. Google recommends it as the best way to target mobile users. Mobile optimized sites have their separate HTMLs and URLs, different from those of a desktop. Responsive sites have a common URL and webpages making it easier for Google to access them and aiding in a high rank in SERP. Also mobile optimized sites often do not rank high in search engines as do the desktop ones.
2. Responsive sites help in maintaining back-links. This means we have to focus on the SEO of one site only. As there will be no separate sites for mobiles and desktops, all the links would be connected to one domain. Furthermore we can build social shares for a single URL and when the site is shared, all its contents can be viewed from the link from any sort of device.
3. A responsive website has lower bounce rates. For mobile and tablet users, an otherwise high ranking site can suffer from high bounce rate if its content is too shortened or different from that of a desktop site. This is not the case for a redesigned responsive site as there is no compromise on the original content of the website. People will thus not stray away from the site and this will definitely keep up the SEO.
4. The aim of any website is to make it as appealing and user friendly as possible. People should be able to navigate through the pages with ease and the information should be conveyed with clarity. Responsive web design is targeted at the visitors of a website and with the growing number of users of tablets, mobiles and Smartphones who prefer to access internet from these, it is anything but obvious that search engines would recommend them.

The growth of the internet platform in India has taken place in leaps and bounds. So we find new entrants in the field of web marketing with each passing day. Consequently SEO services in Mumbai, and other metros providing responsive web design services have come up. This is due to the discovery of better ways to enhance users’ experiences.