7 Reasons Why You Need to Hire a Professional Web Agency

Nowadays, people depend a lot on search engines to seek any form of information. A website is the first step in making people aware of the existence of a business. A website not only provides business information but also is an excellent platform for marketing their products and services. Besides, it can also serve as e-commerce stores for online shoppers.  As a result, businesses are putting a lot of importance in building their official website to attract more clients.

However, many start-up companies prefer to build their own websites instead of hiring a professional, and it has been found out that majority of those start-ups fail in their business because of their website built in an amateurish way. Hiring a professional that deals with web design in India can take away a lot of burden from the business owners as they do not have to think about Search Engine Optimization or web coding and can focus their entire attention in developing their business.

Let us discuss the various reasons for which one should hire a professional web designing agency.

1. Expert guidance

One of the most important reasons, for which one should hire a professional for designing their website, is to seek benefits from their expertise in this field. The knowledge and experience of a professional who deals with website design in India will help a new business to develop a website as per their need. Designing a website involves knowledge of machine languages or different software applications. Besides, a lot of issues can appear in the phase between designing and finally developing a website. As a result, hiring a professional ensures that the business owners can rest assured that their website is taken care of to achieve the purpose for which they are being developed.  Besides, a professional web designer can also help the business owners in purchasing and registering domains, website hosting, e-mail configuration, and various other services.

2. Process

Every professional website design company in India follow a definite process based on their experience while developing a website. The different steps involved in this process are

• Strategy – The first step involved in developing a website is finalizing a strategy. Research and preparation of starting up a business serve as the basis of designing and further developing of a website.
• Design – This step involves finalizing the visual appearance of a website including various custom design elements.
• Build – This step involves transforming the vision of the design into reality. The website developers further develop the functionality of the website and add the contents to it.
• Test – This step involves testing of the functionality of the website on different browsers as well as different devices.
• Launch – This step involves adding any elements if required and launching the website to a live server.
• Report – In this final step, the site performance is monitored, and regular updates regarding the contents of the website are carried out. This step is frequently repeated to increase the performance of the website.

3. Cost and Time Effective

Another benefit of hiring a professional website company is that they can help a business owner to save a lot of their time and money. For example, if a business owner decides to build their own website, they have to put a lot of time and effort in building the same. As a result, it would be hard for them to put their entire concentration on their business. Besides, even after putting a lot of time, effort and money, they might not get the desired result and make the most of their website. In the end, their valuable time and money will be invested without any fruitful result. Whereas, hiring a professional, though involved payment for their service, the results achieved would be more than what they paid for. Besides, their professional attitude helps them to build their client’s website in a fixed time, which is another added benefit.

4. Industry Foresight

The work of professional agencies that deals with website design services are not just limited to the designing and development of a website. They also keep a lookout for the upcoming developments and functionality of websites and introduction of new applications. Their foresight helps in building websites that can survive in the growing digital world and also reach their potential tech-savvy clients.

5. Scalable Service

When the website of business is first launched, they might have few limited features. With the expansion of their business, their requirements change and they might want to add various additional elements to their website. A professional agency having experience in website development services can come handy in this type of situation. Their expertise not just lies in designing or developing the initial appearance of a website, they also provide the flexibility to add enhanced functionality when required, without redeveloping their entire website.

6. Updated Resources

The benefit of hiring a professional agency is utilizing their knowledge regarding the trends in terms of website developments. This knowledge can help the agencies to plan their clients’ website as per their need and yield optimum results. They are always in sync with the current trends and have an efficient team with updated resources which is useful in developing websites depending on the type of business for which they are developing their website.

7. Customer Support

Another benefit of hiring a professional agency that renders website designing services is that they provide customer support to the business owners at every step during their start-ups. This helps them manage their business operations effectively and efficiently.

Hiring professional website developers helps business owners make a professional virtual appearance in the digital world and attract more clients. When the virtual appearance of the business is being taken care of by the agencies; the business owners can divert their entire attention in developing their business. Besides, it is very important to select the right agency, who can help a business to achieve the optimum benefits from their websites.

Trust Marks That’ll Boost Your Site’s Credibility

Building trust marks for your website is the sure way to boost its credibility. Yes! Establishing credibility of your website is as important as your product or services. Customers need to feel confident and trust your online interface enough to consider buying from you. Most companies offering development services would recommend this so you can reap optimum results from your website.

So, what are these trust marks? Many would say that security is the utmost sign of trust. Agreed! Any website offering products or services must be equipped with security so customers do not hesitate to transact. However, security is not the only thing. Let’s look at the website from wholistic point of view. A survey carried out by a consultancy concluded that factors such as security trust marks, professional looking website, fast loading pages, easy navigation, well displayed contact details, referrals from family or friends, etc. are all crucial to establishing credibility of a website. There are various trust marks that can help boost your website credibility. Here’s few to consider –

1) Security Seals
Security seals are the foremost thing you can think of when you talk of trust marks. Customers who share their information, whether credit card or personal, are but obviously wary of doing so unless they feel they can trust the website. Putting up security seals like Verisign, McAfee SECURE or PayPal badges would establish credibility for your website. No matter how you plan to make your website secure, your customers would want to know the facts. And security seals can build their confidence. You can take help of your web developer to plan and put it there.

2) SSL Certificate
SSL certificate is another important trust seal any business website would need. It has a corresponding web address which can be seen as https, signifying a secured website. You may check out Jenni McKinnon’s post on SSL certificate authorities to understand this better.

3) Third Party Logos
Whether or not to use third party logos on your website has always been debatable. Do not think of them as distracters but rather attracters. Yes! Third party logo provides a proof that you are associated with that brand. It offers transparency and builds confidence. Use logos of your clients so your prospective customers see which credible brands you have worked with. This will make it easy for them to trust your services.

4) Awards & Certifications
Displaying your awards and certifications on your website is a sure shot way to ensure your customers trust in your services. If your services or products or your website has earned a certification or an award for its professionalism or accomplishment, go ahead and put it on the website for your customers to see it.

5) Customer Reviews
Online users want to validate every aspect of your service and that’s exactly the reason why you should provide them all the important trust marks. Exhibiting social proof of your service on your website would make it easy for them to decide. Yes! We are talking about customer reviews. Positive reviews from your customers act as trust boosters. About 74% of the customers are more likely to trust your brand based on that. So, include customer reviews and rating widgets from Yelp like sites and make it a straight forward way for your customers.

6) Customer Testimonials
A better word about your services or products from your customers and you has topped your cake with the delicious icing. Yes! It works as a delight. Customer wants to know how your other customers have been serviced. Quoting their testimonials on your website would be a powerful trust mark for your website. Even case studies act as powerful tool, although putting together the details of the same can be time consuming.

7) Social Media Widget
Social media integration with your website is known to be one of the best practices today. Besides providing users engagement, it offers to serve as a trust mark, allowing your users to connect with your brand on various social media platform. Include all the social media links and widgets to show that your brand is actively involved on the online media.

8) About Page
About Page information is crucial and important too. Customers want to know all about the company – how it was founded, founders, directors, presence, etc. This helps them to determine the credibility of the company and hence act as one of the greatest trust mark for your WordPress website.

9) Multi-Channel Contact
Websites must be customer friendly and allow you customers to reach you in the easiest possible way. Establish multiple channels of contact on your website whether its email, contact number, contact and enquiry form or live chat. Enable your customers to reach you faster. They serve the purpose of building the trust.

10) Terms of Use Statements
The final one, terms of use statements stands as a crucial trust mark for couple of reasons. It offers complete transparency to the visitors of your website. They get to understand how their personal information will be managed or used by your company. The terms of use statements must include –

• If you are collecting email addresses or using remarketing pixels, privacy policy is important and must be published
• Guarantee of service statements
• Rules and regulations pertaining to payment, penalties or refund

You can also publish your internal policies on your website under these terms of use statements. This allows you to protect your intellectual properties and hold your customers’ responsible if need be.

To conclude – enhance your website credibility with these great trust marks and you will see the difference already. If possible, take help of a professional WordPress development service provider for suggestions.

How to Speed up WordPress Website Performance

WordPress is one of the most popular CMS sites through which you can promote your business, let people know about your products and even get some income. WordPress is hence a choice of millions of bloggers and business owners.Hence giving users a seamless surfing experience is necessary if you want to get enough traffic on your blog or website. Good WordPress website speed not only enhances user satisfaction but also is a key to get better ranks in search engines. Hence you must ensure that your WordPress website takes less time to upload. Professional WordPress developer can help you get lightening speed on your website. How? Let us checkout.

1. Using the Best Plug-ins
These plug- in ensure when a user searches for a particular information, it does not need to go through the entire website. A good caching plug-in copies the page information when the first user searches for the same and then presents the same page to the subsequent users.

2. Choosing Right Images
Often heavy files and images slow down the website speed; optimizing photos and embedding videos can increase the website speed. But too much compression may impact the quality of videos and pictures and hence you require the assistance of a website development company to get perfect images for your WordPress website.

3. Selecting Homepage Content
Get services from custom WordPress Company to choose what to show on the homepage of your blog or website to get the best speed. By default, WordPress features complete content and all the articles on the same page, making the site slow. If you feature archived content and excerpts on the site then the website speed automatically improves.

4. Getting the Best Web Hosting Server
A WordPress website takes your products and services to the global citizens and hence you must keep in mind the speed concerns of the users located worldwide. WordPress developers involve selection of the best web hosting servers based on the location and using a Content Delivery Network (CDN) to help speed up loading time of WordPress websites.

5. Optimizing Website Design
There are numerous website themes available in the market and you may select any theme you like; but wait; choosing any theme can reduce page upload speed. WordPress developers involve getting the best theme for you. These companies either make or customize themes based on the business requirement, which are simple and well coded to match the speed of the website.

Hence from core technicalities like coding to simple tactics like uploading JPEG images and embedded videos, everything has a major impact on the WordPress website speed. As a business owner it may not be possible for you look into every aspect of website designing though you want your website to be a top ranker and high revenue generator. At this juncture, it is best to employ a WordPress development servicesso that your website can serve the purpose in the right way.

Why Mobile Page Speed is Important?

When you speak of digital marketing a customer base of on-the-go users comes to our mind. Surveys show that users surf the internet most when they are travelling and hence mobile has become the mostly used device for surfing internet. This is one of the prime reasons why you should have good mobile page upload speed. So, for a good Website design company, mobile page upload is important as it serves as criteria for high rank.

Mobile page upload speed is one of the basic criteria for ranking websites on the search engines. Search engines like google measures time to first byte to consider page speed. Moreover, slower page upload means the search engine can crawl less pages using their allocated crawl budget, which in turn has a negative impact on the website ranking. Hence choose a SEO company who can take care of your mobile page upload speed along with making the content strong and relevant.

Reason for more traffic
A user hardly waits for2 seconds for a webpage to upload and if your webpage takes more than this time to upload there is high chance that users will skip the webpage even without going through the content. Web development services ensure that the mobile web pages load just with a blink of an eye and hence have lesser bounce rates and users spend more time on the page.

Indicator of reliability
Will you ever buy from a website which is slow to use or takes almost lifetime to give you the information you require? No, I guess and similarly you will never recommend the website to your peers and friends. Hence, mobile page upload timing is directly related to the online transactions and revenue generation from your site. A general user surfs internet on mobile to save time and hence if this basic reason is nullified by slow mobile page upload speed, it leads to customer dissatisfaction and in turn less traffic and transactions. Users even feel that slow websites are badly maintained and hence not reliable for online transactions.

A premium web company helps you get lightening mobile page upload speed by

• Helping you choose an exclusive web hosting server.

• Maintaining the mobile site on a regular basis so that only relevant content is present on the site, making the site light.

• Uploading compressed images on the site while maintaining high picture quality. Removing unnecessary widgets is another way to improve page upload speed.

• Choosing nearest servers to the location of the customers to deliver mobile pages to users in less time.

• Suggesting you the right technology to build the mobile page to enhance the speed of the page; like Joomla, WordPress, Magneto and Shopify, depending on the purpose of the page.

• Selecting the right theme and layout for faster page upload is also a part of web development.

Website Design Company hence is just not about adding colors and attractive taglines to your mobile site but making it smart and efficient.