Trust Marks That’ll Boost Your Site’s Credibility

Building trust marks for your website is the sure way to boost its credibility. Yes! Establishing credibility of your website is as important as your product or services. Customers need to feel confident and trust your online interface enough to consider buying from you. Most companies offering development services would recommend this so you can reap optimum results from your website.

So, what are these trust marks? Many would say that security is the utmost sign of trust. Agreed! Any website offering products or services must be equipped with security so customers do not hesitate to transact. However, security is not the only thing. Let’s look at the website from wholistic point of view. A survey carried out by a consultancy concluded that factors such as security trust marks, professional looking website, fast loading pages, easy navigation, well displayed contact details, referrals from family or friends, etc. are all crucial to establishing credibility of a website. There are various trust marks that can help boost your website credibility. Here’s few to consider –

1) Security Seals
Security seals are the foremost thing you can think of when you talk of trust marks. Customers who share their information, whether credit card or personal, are but obviously wary of doing so unless they feel they can trust the website. Putting up security seals like Verisign, McAfee SECURE or PayPal badges would establish credibility for your website. No matter how you plan to make your website secure, your customers would want to know the facts. And security seals can build their confidence. You can take help of your web developer to plan and put it there.

2) SSL Certificate
SSL certificate is another important trust seal any business website would need. It has a corresponding web address which can be seen as https, signifying a secured website. You may check out Jenni McKinnon’s post on SSL certificate authorities to understand this better.

3) Third Party Logos
Whether or not to use third party logos on your website has always been debatable. Do not think of them as distracters but rather attracters. Yes! Third party logo provides a proof that you are associated with that brand. It offers transparency and builds confidence. Use logos of your clients so your prospective customers see which credible brands you have worked with. This will make it easy for them to trust your services.

4) Awards & Certifications
Displaying your awards and certifications on your website is a sure shot way to ensure your customers trust in your services. If your services or products or your website has earned a certification or an award for its professionalism or accomplishment, go ahead and put it on the website for your customers to see it.

5) Customer Reviews
Online users want to validate every aspect of your service and that’s exactly the reason why you should provide them all the important trust marks. Exhibiting social proof of your service on your website would make it easy for them to decide. Yes! We are talking about customer reviews. Positive reviews from your customers act as trust boosters. About 74% of the customers are more likely to trust your brand based on that. So, include customer reviews and rating widgets from Yelp like sites and make it a straight forward way for your customers.

6) Customer Testimonials
A better word about your services or products from your customers and you has topped your cake with the delicious icing. Yes! It works as a delight. Customer wants to know how your other customers have been serviced. Quoting their testimonials on your website would be a powerful trust mark for your website. Even case studies act as powerful tool, although putting together the details of the same can be time consuming.

7) Social Media Widget
Social media integration with your website is known to be one of the best practices today. Besides providing users engagement, it offers to serve as a trust mark, allowing your users to connect with your brand on various social media platform. Include all the social media links and widgets to show that your brand is actively involved on the online media.

8) About Page
About Page information is crucial and important too. Customers want to know all about the company – how it was founded, founders, directors, presence, etc. This helps them to determine the credibility of the company and hence act as one of the greatest trust mark for your WordPress website.

9) Multi-Channel Contact
Websites must be customer friendly and allow you customers to reach you in the easiest possible way. Establish multiple channels of contact on your website whether its email, contact number, contact and enquiry form or live chat. Enable your customers to reach you faster. They serve the purpose of building the trust.

10) Terms of Use Statements
The final one, terms of use statements stands as a crucial trust mark for couple of reasons. It offers complete transparency to the visitors of your website. They get to understand how their personal information will be managed or used by your company. The terms of use statements must include –

• If you are collecting email addresses or using remarketing pixels, privacy policy is important and must be published
• Guarantee of service statements
• Rules and regulations pertaining to payment, penalties or refund

You can also publish your internal policies on your website under these terms of use statements. This allows you to protect your intellectual properties and hold your customers’ responsible if need be.

To conclude – enhance your website credibility with these great trust marks and you will see the difference already. If possible, take help of a professional WordPress development service provider for suggestions.

How to Design a Website to Generate Maximum Leads?

Having a good website is crucial to generate maximum leads. To create one, you need to understand what works best and why it works in maximizing the leads. A well designed website is not just going to attract maximum leads but also increase the trust factor of the website owner. Find out here how you can design a website to generate maximum leads:

Include contact details : To promote a business, it is very important to provide a contact number in the website. It isn’t necessary that the customers will call you every time, but it can act as a relief factor for them to trust you. They will have confidence that they can reach you whenever required. This trust building agenda lends creditability to the business.

Posting forms on every page : It is vital to post forms on every page to ensure that the customers do show their interest in the product or services if they have missed out on the form in the previous page. It is also necessary to ask for minimum personal details as part of a marketing technique to generate more leads as customers do not have to worry about giving out personal details in the very first step.

Use of powerful words : It goes without a saying that maximum of the web designing services aim to use powerful words to attract the potential buyers to their website. By using words like ‘have’, ‘get’, ‘feel’, it puts the customers in such a position where he or she is likely to think of attaining the product rather than just imagining it.

Adding photos and testimonials : A video testimonial or a text testimonial with photos can be a powerful way to drag the audience’s interest to your side. Testimonials work as a support factor to the customers who can take note of how well the business is doing or how it helps in providing benefit to the customers.

Increase conversion through videos : The simple way to generate suitable leads is by providing the customers with videos that show how the product works and how it can help them. By doing this you can practically help the viewers to understand your product and its functioning in a better way. The conversion rate optimization services provided by such companies are likely to generate maximum sales than the ones who just focus on the ads.

Use of white space : It is advised to make ample good use of white space as it can allow the customers to pay attention to the intricate details and not get distracted by a bundle of scattered words here and there. Let your call-to-action work well here by highlighting it and allowing it to have enough space on the page.

Most of the website design services India believes in trial-and-error method by testing it on their own and analyzing what works the best in their situation. By keeping in mind, the above stated points, you can design a well-designed website that will help you and your website in maximum lead generation.