6 Web Design Myths you should beware of

Websites are everything in this day and age. If you are a customer, you prefer service providers with a website so that you can access services anywhere, anytime. For businesses, consulting with a web designing company to design websites is essential for B2C and B2B Sales and Marketing.

But even today, when it comes to building websites or seeking the services of a professional web design services company, there are important areas that are overlooked due to various myths.

Be careful of these 6 Myths to beware of when you have a website to be designed.

Myth #1 Web design that looks good is enough to generate traffic

Well, yes a good web design is definitely a plus point but it will not necessarily get traffic to your website. It’s simple. Do people know about your website? And even if they do, are they clicking on your website address and exploring it? Maybe, yes. Maybe, not.

When you build a website, you need to optimise it with SEO strategies so that search engines can find you. A SEO-friendly website works in your favour to attract your target audience.

Myth #2 Website should have all the features

A website can, of course, be loaded with a lot of features. But imagine how messy it will look if you put every element and function into it just because you can. It may not look appealing and might even affect the performance of the website.

For example, a corporate website needs to look clean with the brand elements. Unnecessarily adding elements on all pages without planning can slow down your website instead of improving it. Based on your target audience, just add the relevant features that will be useful to your customers.

Myth #3 Mobile optimised website is unnecessary

As per Google Statistics, mobile websites that load within 5 seconds receive 25% additional ad visibility and the session duration can go up to 70%. Most of the online users these days prefer browsing websites on the move.

According to a report by StatCounter, mobile internet usage exceeds desktop for the first time worldwide in 2016.

So, it may not be a good idea if you ignore mobile optimisation for your websites. Experienced web designing companies perform the necessary testing to make sure that your website is optimised for a multitude of devices.

Myth #4 Build your website on your own and save money

While there are several website templates to create your website, the quality of the website will depend on your technical proficiency.  A web design company will charge you for building your website but in the long run you will face less technical issues when you decide to scale it.

Professional web designers and web developers understand the structure of the website and build it keeping your goals in to consideration. Also, instead of wasting time on solving technical issues, you can focus on improving the quality of your website and products/services.

Another thing is, the web design experts can fix the issue quickly ensuring that your website is functional when your users visit your website.

Myth #5 Website is done. That’s good enough!

Did you know, the real work begins when your website is done? You have to add sufficient content, insert keywords, conduct site SEO audit and start planning digital marketing campaigns to boost the traffic to your website.

According to Hubspot marketing statistics, 61% of marketers consider SEO improvement and improving their organic presence as a key inbound marketing strategy. With more and more marketers spending on SEO to grow websites, competition will definitely increase.

So, if you are serious about your growth and want to surpass the competition among search rankings, getting professional expertise will be invaluable.

Myth #6 what about content? I will write my own website content.

Well, that’s great. But writing content for websites takes special expertise. Your site rankings may get affected in search engines or it may even get blacklisted. These issues crop up when you add irrelevant content which is stuffed with too many keywords.

Professional content writers understand the pulse of your audience and write SEO friendly content that is more valuable for the success of your website.

How to Build a Strong 2018 Marketing Plan

Starting a business is not easy. There are so many things you need to keep in mind and get documented that you almost forget to market or sell your business. The way you market your business will decide how much success it will bring in the year to come. Talking about marketing, there are certain things that you have to follow and improvise in order to have the perfect marketing strategy for your business. Given below are some of the master plans that you can follow in 2018 as the best marketing strategy for your business:

Understand the customer niche – the basic point of marketing a business or company is to expand it to the next level or reach out to target customers. Once you have a clear idea about the niche you have to work on, it will become easier to plan the marketing strategy. Understanding the niche does not mean you have to search for customers and advertise in those regions. It is a much bigger concept. You will have to understand how your customer behaves and what their struggles are. Depending on that you will have to set a plan as to how the product or service will work best for those customers.

Focus on social media marketing –this has been a gem of a marketing plan in 2017 and it will rule the market in 2018 as well. If you are on Facebook or Twitter or any other social media website, you will notice that there are plenty of links or information about new companies that appear on your homepage. Some pages may be suggested by friends or some may come up according to your recent searches. Suppose a person is looking to buy T-shirts online and you are the one selling them. When you opt for social media marketing, your company’s website will come up on major social networking websites leading to increased sales. In fact, the recent trend shows that 90% of potential customers find their products or services while surfing through social media sites.

Have a catchy statement to declare your brand – defining your brand is probably one of the oldest marketing techniques. It has, it is and it will be a plan that will continue to attract potential customers and increase your customer base. Your brand is what symbolizes your company and the more attractive the brand statement is, the better your chances of reaching out to more customers. A simple statement that connects with the customers can be very effective. In addition to the catchy statement, it is also important to focus on the positioning of the statement.

Get your website optimized for search engines –having a website for your company is one of the first things that you should do if you want your company to be successful. Once the website is designed and it goes live, you would want a huge flow of target customers, right? But, to reach those customers it is important to make sure that the website is search engine friendly. Search engine friendly means your website should come up almost immediately when customers look for related products on their search engine. This can be done when you opt for search engine optimization service. It is an entire world altogether. Your website will be studied properly and the experts will come up with specific keywords that will help link your website with the search engine. That way, whenever anyone is looking for similar products will see your website come up.

There will be various other marketing plans, but if you want quick and effective success this year, then the above plans will definitely work.

We decided to help you to make the marketing plan for your startup with this infographic:

10 Must Have SEO Extensions for Google Chrome in 2018

With more than one billion of users, and approximately 60% market share, no doubt, Google Chrome is the most popular and dominant web browser worldwide. Users love this customizable search engine; they can add extensions to the Google Chrome according to their requirements. But, finding the suitable one is daunting as well. Check out the following 10 SEO extensions for Google Chrome, which will help you to distill and optimize websites, or know the current SEO value of a website.

1. MozBar

Whether you work for an SEO Company or run an SEO Agency, sure you have come across the name, MozBar. There can’t be an SEO extension list without the name of particular this all-in-one SEO extension. It holds myriad options for SEO analyses, covering technical SEO, social media engagement, content, and back links.

2. SimilarWeb
Are you planning to land a new online business? This Chrome extension will help you to dig into the information regarding the traffic and engagement statistics of any website or URL.

3. Note AnyWhere
The name of this extension is quite self-explanatory. It will allow the user to leave a temporary note anywhere, either on a webpage or on a website, as a reminder.

4. PageSpeed Insights
This Google Chrome extension helps to boost the speed of the web pages of any website. If you are in search of software to improve the page loading time of your website, then try PageSpeed Insights to see the best result.

5. META SEO Inspector
While browsing a webpage, a visitor cannot see the metadata of the page; it lies there hidden. But, with this extension one can unlock the secrets of metadata and verify the HTML of a webpage or website.

6. Goo.gl URL Shortener
The name of this Chrome extension reflects its function. It is used to cut short the present URL address of a website.

7. SEO Quake

Whether you are an SEO professional, concentration on keyword research, or a social media geek, craving for more traffic from social media websites like Facebook, Twitter, etc., you will be in need of this free plug-in, named SEO Quake. It will help you in analyzing the metrics, SERPs, and keyword research.

8. Screen Capture
If you find a specific portion of a webpage or the entire page important, then you don’t need to copy and paste it. Screen Capture allows you to take screenshots of the page, edit it and save it.

9. Tag Assistant
If you want to make sure that installation of Google tags on your webpage has been correct, just go to the web page and use Tag Assistant. It will show you the present tags, and whether there is a presence of an error.

10. Page Analytics by Google
With this Chrome extension, you can get the perfect idea of how often people visit your website and how your audience interacts with your web pages.

5 SEO Trends That will Dominate 2018

Search engines decide the success or failure of a website. There is an entire sector that is involved in optimizing websites for search engines so that the ranking of the website increases. However, it is not as easy as it sounds. SEO is a very complicated matter and you need to be on your toes to succeed. Plus, it is important to understand the algorithms of Google every now and then because they change very often. So, here are some of the SEO trends that are expected to trend in 2018:

1. Mobile first indexing – This will be a real game changer in many aspects. With almost every other person having a smartphone, a recent study by BrightEdge found that 57% of web traffic comes from mobile devices.

That means, there will be a high demand for the mobile version of websites and this would automatically create a need for mobile-first indexing. According to Chartbeat, AMP load in a second and they also see a 35% improvement in engagement time.

The demand is expected to grow in 2018, helping companies improve their engagement and the overall user experience through fast and responsive mobile pages.

2. Voice search – Artificial intelligence has made a huge impact on websites in the last couple of years and the voice search technology will be a turning point for SEOs. According to Google, 1 out of 5 searches already come from voice queries. Linking your website with voice search options in search engines will be a very interesting trend to look out for.

As per what the statistics are saying, the rise of voice search brings out the need to focus on more long-tail search keywords and a natural language. This changes the search market and we’re expecting to see an even bigger shift towards voice search in 2018.

3. User experience – User experience for SEO will become even more important in 2018. Google has made it clear that the focus is on the user and this should make more sites deliver a smooth UX for their visitors. If the visitor is satisfied with what he has got from the website, starting from the information to his overall experience, then he/she is most likely to come back again and also share their experience with friends and family. This will automatically increase the number of visitors as a result of which the website will rank higher in search engines.

4. Featured snippets and quick answers – There is a recent trend of checking answers in short in the search engines. According to Stone Temple Consulting, almost 30% of the test Google search queries show featured snippets. This brings out the need for a strategy on how to optimize a site’s content to meet Google’s standards for Featured Snippets.

If you are looking for any information, it is not necessary that you have to visit a website and search for the answer. With featured snippets and quick answer facility, you can make use of your website to answer FAQs and this will have the same effect as visiting the website and checking everything in detail.

5. AI and Machine Learning – We can expect more changes to come in 2018 where AI and machine learning are concerned, and Google’s determination to develop in this area indicate that there are many more innovations on the horizon.

Conclusion
SEO is almost a universe and surviving in it requires hard work and innovation. Every year there will be some new trend that needs to be followed to keep up with the pace of the ever-changing SEO algorithms. The above mentioned tips will work wonders for the year to come and will definitely have a positive effect on websites.

Web Design Trends that Will Dominate 2018

Designing a website is more like adding decorations to a company or a brand. The more the decoration and facility, the better the chances of making a positive impact on target customers. In fact the website is considered the Numero Uno of a company and that is why people are spending thousands of bucks to get the perfect design done. However, it is important to go with the designing trend that is currently ongoing and when you opt for professional web design services, you need to check all the trends before getting the website designed. There are times when Website Redesign Services just about provide the required updates and edit the previous website. But, if you are looking into 2018, here are some of the trends of website design that is predicted to rule in the coming year:

Mobile first – People hardly have time to surf through a website on their desktop these days. Everything has become on the go and that is why developing a website that can be surfed easily on the mobile is one of the things that you need to keep in mind. There are numerous minimalistic designs that would be suitable for the mobile version of the website.

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source of image: IGK Hair

Typographies – Anything that is visually attractive can make a very good impression. Typography is effective in website designing and it being considered as one of the best web design trends for 2018. You can expect more focus on customization of fonts, using of large letters and improving the UX to give a better effect

Decorative details – The first look of a website tells a lot about the company. The cleaner a website, the more chances of including more decorations. Small icons and geometric shapes look best on websites.

Source of image : Digital Asset

Videos and 3D effects – There has been a rising demand for videos in websites. Using short videos in the background and making the videos in a 3D format will be very engaging for the website.

Source of image : www.wix.com

Integrated animations – Just like 3D effects and videos, animations can create a positive impact. Static images have become very common and using animations can improve the user experience to a great extent. There are various types of animations that can be added depending on the type of website that is being designed.

Source of image : HeyStack.is

Split screen design patterns – This is one of the designs that have had huge popularity this year and will surely be a growing trend in 2018. The best web design company will put more stress on split screes. This is because you can stack a lot more things in one design as compared to the previous designs where only one page was available.

                                         Source of image : www.simonleegallery.com

Color schemes – ibrant and contrasting colors can be very appealing to the eye. Using vibrant shades and super saturation will only make your website look more colorful. So, before you finalize on the design, do make sure that it looks really colorful. Depending on the brand, you can opt for the best colors that will suit the needs of the website.

Source of image : EgWineCo

What is Responsive Web Design & Why Does My Site Need it?

With online presence becoming a near mandatory requirement for any business, it is important for companies to get their websites designed in the best possible manner. Just having well designed and content rich sites will not be enough. You need a website that is user friendly and easily accessible by all types of web users. Responsive web design ensures website viewers can browse a website- regardless of the device they use- minus usage and compatibility issues. With growth of mobile web access, it has become more important for any company to resort to responsive web design. Professional web design services offer such packages for their clients nowadays.

Tremendous growth of mobile devices for web access

For a company, having responsive design for its website is vital because the majority of viewers could be using mobile devices. These devices are of varying types and sizes. So, without responsive web design deployed, you could risk losing out a major chunk of target buyers. The website should render seamlessly across such devices and different web browsers. For your website to be designed like that, services of the Best web Design Company is prerequisite.

Social media integration is a boon

Nowadays, the majority of people using the web resort to social media for shopping and many other needs. They also use their mobile devices more than desktop or laptops to access social media sites, as it is. So, integrating social media services into your website and deploying responsive web design paves the way to get more visitors and prospective buyers.

SEO ranking improves with responsive design

Every business with online presence aspires to be on top of Google search results. This is possible when your business website gets high SEO ranking. While there are many strategies for boosting SEO ranking of your website, having responsive design is deemed as an effective tactics. Since responsive websites tend to offer superior user experience and they have single URL, they get better search engine ranking eventually.

One site simpler to manage

As a business owner, you need to maintain your website and keep updating it with fresh and relevant content periodically. Imagine a situation when you have to deal with one site as opposed to managing two separate sites. Earlier, having a desktop and a mobile version of same website was necessary. However, with aid of top Website Redesign Services it is now possible to have only one website for your company that can be accessed by users with different web access devices minus glitches. It will help reduce your workload in the long run.

Better user experience leading to user retention and repeat purchase

When your company website has responsive design- it is convenient for the end users. Since images and media content adapt to device screen size across browsers, they spend less time in resizing content and zooming images etc. When your site visitors get enhanced ease of usage, they feel happy and this makes them visit it in future too. This is beneficial in terms of revenue growth.

Why Your New Website Should Be Responsive

With improvements in technical know-how, smart phones and tablets have become a part of every household. Those were the days when owning a desktop computer was considered a blessing but now the scene has changed dramatically.

Today, smart phones are in every hand right from kids to the grey haired. The tech-revolution has hit the marketing arena too and changed the needs of the buyers. Online purchase has become the order of the day and every company, or local shop or retail chain has its own website today.

So, now, a website which is equipped with all that is needed to facilitate an effective purchase and sale is the requirement of the day. The website should enable the visitors to carry out its required functions on the device that is available easily to them. For people on the go, the websites need to be accessible and usable on the smart phones and tablets while for the old school one’s the websites need to fulfill their requirements over the desktop or laptop computer.

But how is this possible? A website that is designed for a laptop becomes a problem for those who want to use it on the smart phone or tablet. This emphasizes the need for responsive websites. Responsive websites are very similar to the traditional ones. However, they have additional capabilities. The responsive designers make sure that the website tweaks itself and still maintains its character, while being displayed on screens of different sizes. This helps the smart phone and tablet users to view the websites and carry out the required tasks with no difficulty and in just the same way as they have been doing over the desktop computers or laptops.

Hence, it’s important that in today’s tech savvy world it is ensured that at least the newly developed websites are made responsive.

Responsive Web Designing have become the need of the day. If you are planning on building a new website or redoing the old one, do remember to make it responsive.

Conclusion :

This article discusses the change in the marketing habits of the consumer due to the tech-revolution. In view of this, it brings to light the need for making responsive websites an integral part of today’s web designing activities.