Why Maintenance of Your WordPress Website is Necessary?

It does not take a developer or programming genius anymore to build a website. With WordPress just one click away, it is a cakewalk to create blog and website as per your business aspiration. It has enabled both small and large business alike to reach out global audiences and maximize profits.

However, the downside is that one cannot expect the websites to keep functioning with no hiccups whatsoever. For obtaining sanguinity of your website’s proper working condition wordpress maintenance service is exigent. The following section will elaborate on top reasons that explain the importance of entailed in WordPress management. 

Security of your website
The threat of cyber crimes is looming large on the internet which necessitates vigilant protection of business websites. This peril is more common to e-commerce sites that deal in online payment transactions and confidential details. Infrequent updates can severely make your website vulnerable to cyber miscreants who find one way or the other to create nuisance thereby tarnishing brand image. But with updates of wordpress, these issues can be successfully arrested while lending security to the customers. 

Experiencing enhanced features
Missing out on wordpress maintenance updates means missing out on lucrative features as well that could contribute in improving function or aesthetic of a website. Furthermore, non-possession of latest feature also gives your competitors an edge with attractive and user-friendly websites at their disposal. Hence, in order to ensure healthy sustenance of your business in this highly competitive world, you cannot downplay the importance of these maintenance measures. 

Offsite location backup for preventing loss
The stability of wordpress platform does not guarantee the invincibility of it. For any unforeseen unfortunate events like, website hacking or its going down, an offsite backup can be your true rescuer. It is certainly a segment of wordpress maintenance support that will maintain the status quo of your project thereby averting the need to start off from zero. If you are regular with content posting, then offsite backup should be done more often.
Plugin updates for security

Plugins are basically functional tools that enhance the viability and acceptability of your websites. What people reckon yet neglect that the wordpress updates of plugins can provide substantial protection from hackers. Updating and installation of plugins on the website will ensure that your online business is well protected while you continue enjoying advanced features of these tools. 

Ensuring compatibility
With every passing day, wordpress development services strive for helping you with creation high-performance websites. However, wordpress is no one-time solution and its regular updates are necessary for keeping your website compatible with search engine optimizing and browsers that are dynamically changing. Without proper maintenance updates, you website will not be able to sync in with advanced changes on internet. 

Analysis of analytics to identify glitches

Understanding the intricate analytics is vital to improve the functionality of your wordpress website. Considering you are a layman, you may not be competent to do this on your own. At this juncture, the utility of wordpress maintenance service is immense. The professional help empowers you to detect if anything wrong or unusual occurring on the site.

For examples, you will get to know if there is a loading issue or layout needs alteration or if a single page has higher bounce rate. Therefore, this service allows you to find glitches and rectify them for obtaining best performance from the website.

WordPress is a stable and reliable platform, but one must go a notch higher to be doubly ensured of maximum function and no obstruction of website. Therefore, the importance of its maintenance cannot be stressed enough. If you consider expert assistance, then summoning maintenance service is also a viable option.

Keep Your WordPress Website Secure in 2019

The inception of WordPress has revolutionized the realm of content management. From the simplest blog creation and website building to intricate portals and websites, almost everything can be managed with swift application and assistance of the WordPress. However, popularity has its own rewards and challenges.

Being the most prevalent website publishing channel, WordPress attracts security challenges as well. No wonder WordPress maintenance plays a crucial role in keeping the website threat free! In this article, we will discuss the imperative steps by following which you can ensure WordPress security in 2019.

1. Change Default Username

Firstly, you are required to alter the default username. Knowledge of this name is known to every individual and chances are that a combination of frail password and default username will make WordPress susceptible to cyber threats. You can resort to a plugin and its username change for a convenient default username change.

2. Strong password implementation

Sounds commonsensical, but strong password strategy is the key to secure WordPress. A complicated conglomeration of numbers, letters, special characters, and symbols is almost always undecipherable thereby keeping security challenges at bay.

3. Daily backups

One must ensure daily backups to prevent any mishap that can pose a security threat to WordPress. In case your files get missing or site is attacked, a backed up version will come to your rescue instantaneously. You will not have to start from the zero instead proceed from the point where you halted. Keep WordPress website maintenance handy to troubleshoot security related perils.

4. Logging out of idle users

After sharing the access of your WordPress site with some users, you will notice many of them will leave the site open unintentionally or intentionally.  It is like sending a request to the hacker to come and hack all the necessary options. If you even find such users just log out them so that they won’t be able to access your site again.

5. Protect wp-admin with password

The wp-admin constitutes a repository of functions conducted by an administrator. It is hence an innate component of the WordPress which facilitates connection with a primary database to execute imperative functions. This directory is very much open to malign attacks and therefore requires intense password protection.  The significance of admin password for overall website protection cannot be stressed enough.

6. Upgrading is important

One can avert facing of a substantial number of issues by ensuring the upgrading of websites and WordPress is no exception. Updates help you troubleshoot bugs and the lacking thereof can pose threat to your website. Opt for a WordPress maintenance service that keeps you abreast of latest update alerts thereby empowering you to take full charge of your website safety.

7. Mandatory requirement of SSL certification

If you are a newbie in the field of online business, you have to build a trusted connection with your online customers and you can do it with SSL. It is the abbreviation of Secure Socket Layer which ensures browser and server encryption to preclude any third party intrusion into transmitted information. In order to deliver them with cent percent safety during purchases, installing an SSL certificate is an absolute essential.

8. Authentication using two-factor

It doesn’t matter how you have secured your Password, there is always a chance to get it revealed by hackers. Two procedures are involved in this step which will not ask you to enter your password only to obtain the accessibility of the website.It will ask you to enter TOTP which is generated and sent to you via email, call, and SMS to log in securely.

9. Utilizing the recognized source for WordPress themes and Plugins

WordPress theme and plugins are incredible to keep your website safe against insecure bots, brute-force attacks, and spam. Being a beginner you shouldn’t choose any free source for premium themes and plugins. It is so because these are the tricks to hack the website and corrupt all the data and information. Opting to choose the recognizable source for downloading and installing the themes and plugin is the ideal security solution.

10. By limiting the attempts of login

One can easily secure the WordPress website by limiting the attempts can be made for login. By using the suitable software the hacker will continuously try to break through the passwords and usernames. So, a limited number of attempts can resist them successfully.

11. Securing the wp-config.php

Alike a strong password, wp-config.php is also an integral one in keeping your WordPress website threat free. It is a completely different page where you can secretly store the information and important data without being unnoticed. Implementation of the password to that particular page will make your information and data 100% secured.

12. Keep changing the login URL

Changing the login URL at a regular interval will make the hacking of your WordPress website an impossible task. You can make use of open source- Rename wp-login.php for changing so.

13. Continuous change of wp_ Database Table Prefix

One of the most prime jobs of securing the WordPress website is to securing the database because it stores the information. Continuous change of WordPress Database Table Prefix will give you success in securing the data because the 12 default prefix names during installation are vulnerable.

14. Carefully set the File Access Permission

The most reliable and ideal solution to prevent WordPress is the perfect File Access Permission. The accurate file permission is the website which is set up of 644 files in the 755 folders. It is a trick to confuse the hacker to unlock and steal confidential information.

15. Opt the latest version

Beginners must pay attention to the version of WordPress as outdated is easy and more prone to get hacked. An upgraded version is coupled up with the latest feature which will keep the data safe and protected.

16. Make a choice of Secured Hosting Service

Most websites get hacked due to using a vulnerable hosting platform. All your efforts will be in its place and position if you choose a more secure hosting service.

17. Leash the version of WordPress

Showing the version number is easier for the hacker to make a malicious attack on the WordPress site. So, it is highly recommended to either remove or leash the number to keep your site unnoticed from the hackers.

18. Username hiding in URL of Author Archive

Another measure that you can take to repulse attacks from WordPress is by concealing username in author archived URL. Usually, the WordPress displays your username openly to the viewers in this particular URL. What many are unaware of is that its unrestricted display can summon potential cyber attacks. Furthermore, one can single out trusted WordPress maintenance service for carrying out periodic security audits on the website.

19. Protection hotlinking

Hotlinking refers to stealing the image to embed the image on the WordPress site. From that time, your website will serve as the server of that website. When you will try to remove the image then, it will get broken. So, you must block the hotlinking.

20. Disable the file edit

After making the necessary edits, you must disable the File Edit. Otherwise, hackers can crash the website and hacks all the necessary information. This will not allow anybody to make any edits except you!

The digital world is both promissory and perilous. On following the tips shared in this article, you can certainly keep your WordPress threat free in 2019.

9 Best SEO Trends You Must Know in 2019

Business growth never reaches its full potential unless it marks a considerable presence online. And what is the point of an online existence if your website fails to get stupendous Google ranking. This brings us to the question of SEO services in improving the ranking of sites.

The trends observed therein are multifaceted and underline extreme dynamism. These are squarely determined by Google’s algorithm alteration. In order to keep pace with user requirement, one must have an understanding of expected SEO trends which are expected to rule in 2019. Let us then begin our discussion.

1. Emphasize voice search

Speech and voice recognition is the new sensation in the technological realm and its popularity is going to know no bounds in years to come. Since it amplifies user experience to a significant extent, you cannot downplay the modification of your company SEO to sync in with this latest trend.  It will certainly require a different strategy thereby necessitating availing expert service of the most trusted SEO Company to cater to user demand.

2. Brand recognition

Ranking of brands underlines its acknowledgment by Google as an entity and its associated facets. Google scans and processes the brands in various segments such as search number, advertising, image reputation, and keywords. Therefore, by resorting to expert Digital Marketing Services India and precise SEO monitoring, a particular product is presented as a brand. It is crystal clear that this process augments a website ranking. This trend has been in fashion for quite some time now and will remain in 2019 as well.

3. Speed is a necessity

Patience is thin for almost everyone. Users detest waiting when a page takes time to load. Ideally, they should not have to wait beyond three minutes. Speed lacunae can make you incur losses if target audiences get repulsed by the long waiting time. Furthermore, it wields a major adverse impact on a website’s SEO ranking. This is where SEO companies to your rescue. They build unique strategies for boosting search ranking by accelerating the speed and taking care of other necessities.

Follow the tips given below for experiencing exceptional page speed:

• Select the correct host for the website.
• Avoid using too many plugins.
• Avert putting excess ads as it also impacts loading speed in an adverse manner.

4. Analyzing user intent

Your online business will stagnate and lose SEO ranking if it fails to reach out to target audiences. This factor will remain more relevant than ever in 2019. The ideal website is built in a way that provides the quickest answer to a user query and anything otherwise will compromise ranking.

Furthermore, you are required to understand if users prefer texts, audio, video or images and alter your SEO strategy accordingly. What you can do is to conduct rigorous keyword research, thereby understanding the pulse of the consumer market

5. Mobile-first indexing

When Google is adding a mobile edition of a website to its own index it is called mobile-first indexing. If even the website is incompatible with mobile, it will still be counted. However, point to bear in mind is mobile incompatibility will deter a website to attain the desired popularity.

Therefore, for competing with other mobile-friendly websites, there is no other option but to obtain a mobile version. Having a user-friendly mobile version will positively stimulate navigation of such website on desktop searches as well.

6. Go beyond Google

Google is certainly one of the popular search engines, but it is not all in all in a considerable number of countries. For an instant, Baidu is popular in China while Yahoo ranks second in Hong Kong, Japan, and Taiwan in terms of popularity. One can no more take these engines on a serious note and modify their SEO strategies accordingly. SEO Companies thus play a key role in stimulating your website’s reach to anywhere and everywhere users are searching.

Moreover, Bing syncs with snippet programming of code and further provides improved search results to app and web developers. Hence, you cannot simply overlook the importance of this search engine.

7. Structured Data

With artificial intelligence taking over the world, no company can downplay the growing significance of structured data. By designing the structured data, you will make it easy for Google to comprehend page contents of your website. And a better understanding of subject content will enable Google to differentiate between multiple websites and produce improved ranking results. SEO services guide you through formatting of structured data, thereby boosting your website ranking to the maximum extent possible.

8. Content is everything

According to an algorithmic update of 2018, it was revealed by Google that it has set unwavering emphasis on content quality evaluation. In facts, the SEO experts agree that websites with superior content quality reached the zenith of rankings. While the sites with poor content lagged behind.

In this regard, adopting a multi-lingual blue-print can promote your brand by cutting across linguistic barriers. Therefore, sticking to one predominant language will be of scant help if you want to reach out to the diverse Indian population.

Digital platforms must accommodate multiple languages to develop your brand and achieve higher ranking on search engine.

9. On-page optimization

Optimization on-page comprises the steps that are ought to be taken within a website for improving search ranking positions. It is not a practice that is going to lose relevance very soon; rather the practice of on-page optimization will remain popular in 2019 as well. Some optimization tips are as follow

• Content creating which resolves people’s queries
• Searching on internal site must deliver desired results
• Customer relationship management provides swift responses to business questions
• User-friendly navigation
• Chatbots display to reduce loads of questions and procedure
• Simplifying and condensing the conversion process

People’s dependence on online websites for information gathering is unprecedented in the current times. It is only through the earning gratification of audiences that business companies can rank success in search engines and thus thrive in the highly competitive digitalized commercial market. If you take care of the SEO trends listed here, there is nothing stopping you from hitting the search ranks.

10 Must-Have Best Tools in SEO for 2019

In order to pursue for a competition with SEO, it’s imperative to have the best tools at your fingertips. They will enable you to explore the latest opportunities and save valuable time of yours. It will also assist you in keeping a track of how your SEO can be enhanced. You can look for some good SEO services using some prominent tools mentioned below.

Google Keyword Planner

Google Keyword Planner is one of the most accessible tools when there is any requirement for keyword search tools. This tool has been primarily customized for advertising, but organic keywords can also be researched by modifying your results for one of your competitors.

You just need to enter the name of your product or service, your competitor’s landing page and category of the product.  Post that, you can customize your search for certain kinds of keywords.

SEMrush 

For almost all the SEO companies, SEMrush holds its importance among the most expedient software tools for keyword research. This tool significantly offers some informative dashboards for analyzing the current page of a site

Google Analytics

Google Analytics marks its presence in the very beginning in the list of tools used by SEO agencies. Analytics can assist you by providing a lot of data related to the performance of your site. Further, you can utilize this tool in a much better way to discover the areas that require improvement, the areas that are moving ahead and the areas that need your immediate attention.

Google Search Console

Google Search Console is a tool that you would relish for monitoring the presence of your website in Google SERP. One of the initial steps that you need to take is to verify your website by addition of some code or go through Google Analytics and submit your sitemap for indexing. This tool helps you to understand how your website is being viewed by Google and its users. Thus you can opt for better performance in Google search results.

Screaming Frog

Screaming Frog is the finest tool that is utilized specifically for crawling and ruling out on-page issues. It is not so highly priced and also has a free version. However, this tool does not possess perfect utility for search engine optimization. In any circumstance, if you need a tool more than justa technical audit, you will have to opt for one more tool or pick the tool that can assist you with both technical and SEO audits.

Ahrefs 

When you are looking for finding links in the first turn, Ahrefs must be your first choice. Ahrefs is the latest addition that you will find to be worthy of mentioning here. It is basically a backlink checker tool. This tool gives you the details related to all of the backlinks associated with your site, and gradually you will come to know how the links related to your site fluctuate in increasing or decreasing order.

Moz Link Explorer

Moz Link Explorer has brought a drastic change among Domain authority scores. This is because this tool has multiple features that make it a lot more accurate for an SEO company. Due to this, you can get better feedback on your allocated resources for your website.

Yoast SEO

You just need to follow a very simple step. Enter the main keyword for your blog post and here Yoast SEO toolset will play its role. It will suggest you how to tweak your blog post to elevate it for search engines.

Page Speed Insight

This tool is primarily used for testing the loading time and performance for desktop and for mobile. Further, it identifies opportunities to improve.

Why SEO Is Important For Business In 2019?

There are so many things a digital marketing and SEO company can do to build your online presence. Search Engine Optimization (SEO) emerged with the rise of people turning to search engines to find solutions for their problems. Be it a mere question to find the amount of water to be added in a soup recipe or to find a furniture shop in the vicinity, searching online is a common practice these days.

The way of life has changed in many ways. Take for example, geographic navigation. GPS systems made navigation easier. Digital route maps are gaining accuracy with user inputs. A search engine will guide you with the name of all the establishments that can help you with food, fuel or other facilities in your route. Google, Bing and Yahoo are some of the leading search engines in the world.

Among search engines, Google holds the highest market share. You will find user reviews of businesses, landmarks, and other places on the digital route maps. Reviews, good or bad, create an impression of the business for online users. To manage these reviews, you may need the best SEO services. India-based companies have some of the best SEO experts to manage a brand’s online presence online.

We are nearing the end of the year and it’s time to take a look at how SEO is going to impact businesses in 2019.

(Source: https://www.hubspot.com/marketing-statistics)

Just speak for a search audio response

These days devices with voice-enabled searches are changing the way we seek answers. Be it Apple’s Siri or Amazon’s Alexa, people are moving towards a tomorrow where they no longer have to key in the search query, they just need to ask what they need. While the voice assistants are still learning to better answer the queries of users, next year, they will be much smarter with the data they have acquired so far. Search Engine Optimization is not just about page rankings in search engines, it is much more. Explore SEO for voice searches with an experienced SEO Agency. India is an emerging nation where tech-savvy consumers are adapting to latest tech offerings such as voice assistants. Providers of SEO services who stay abreast of the latest in the SEO and tech world will be needed for serving forward-thinking clients.

(Source: Google 2018 https://www.hubspot.com/marketing-statistics)

Consistent brand experience across devices

Your website’s performance matters across devices. Does it take too much time to load on smartphones? Is it easy to navigate your website on a mobile device? Smartphones continue to be useful for search but limiting SEO efforts to smartphones isn’t going to help in 2019.

In 2018, Google introduced the mobile-first indexing update. 2018 had been a year where the trend of using mobile phones and other handheld devices to search increased. And 2019 will be a year where this trend will continue with more and more users shifting to sleek devices with seamless interfaces to search for answers.

Those providing SEO services as per the latest trends will have to emphasize the importance of moving to mobile-friendly web pages to clients who haven’t done so yet.

Intelligence for personalisation with AI and future technologies

Leading technology companies are developing future technologies or acquiring new technologies to find keep up with the times. Artificial Intelligence is used by most companies to offer personalised services to clients. The data generated from AI services is being used now for decision-making and creating innovative business strategies that better address the needs of the customers.

Search engines are using AI to evaluate websites on the basis of user-friendliness and data relevance. SEO companies, therefore, need to develop strategies that include provide better user experience and valuable content to users who search for their services. Ecommerce search and social media search engines are also gaining prominence.

Simply focussing on usual search engines isn’t enough anymore. How the latest search trends and upcoming technologies are going to transform the SEO landscape is something to watch out for in 2019.

Aarav Infotech is an ISO-certified digital marketing and SEO services company that helps businesses to stay ahead by implementing strategies as per the latest SEO trends. 

Why is SEO Crucial Element in a Digital Marketing Strategy?

Search Engine Optimization (SEO) is optimization efforts made by marketers for brands to get discovered by their target audience in search engines easily. That’s not it, SEO services assist in the implementation of an important digital marketing strategy wherein the success in organic search rankings amplify the efforts put in others digital marketing areas such as Online Reputation Management (ORM), Search Engine Marketing(SEM) etc.

There are several strategies used by an SEO agency. India has several companies that offer integrated digital marketing services with competitive SEO services as well. Generally, an experienced SEO company runs the necessary SEO audits to analyze your website before discussing strategies relevant to your business.

After understanding the problem areas and the need for SEO as per the audit results, you may invest in the expertise of an SEO services company. Some of the actions performed by the SEO experts to improve your SEO include adding meta tags and inbound links. Based on keyword research, the keyword density of relevant keywords on your website is increased strategically using well-crafted content pieces.

Power Of Consistent SEO Efforts

Are you investing all your time and energy only in specific channels at a time? Because success stories will prove that the success of digital marketing efforts depends on integrated marketing strategies. SEO is a digital marketing strategy that you cannot implement once and exit. To sustain the success, you have to perform SEO maintenance on a regular basis.

There’s no doubt that well-implemented SEO efforts help you to gain improved rankings for your web pages in search results. However, there are instances where companies invest in SEO and once the rankings are enhanced, they move on to investing in other digital marketing strategies. What many business owners fail to see is that SEO helps in long-term success only when consistent efforts are put in to maintain the achieved rankings.

Imagine getting a plant, nurturing it and then leaving it aside to focus on other plants. The plant needs constant nurturing to stay alive. Similarly, if you do not continue your SEO campaigns to maintain the rankings, the rankings will eventually drop. Later, you will have to start all over again to build your rankings. This will also mean that you will have to spend more on fresh SEO campaigns for regaining your search rankings.

Now, if you run SEO, Search Engine Marketing, Social Media and other digital campaigns in an integrated manner, you will get a fuller online presence. Video campaigns will be in alignment with your text ads. There will be consistency in your brand presence all across the web.

More Than Search Engine Rankings

Search engines are no longer about a single search page listing. When you search for a query on Google, the AI-powered search engine gives you a results page with location maps, images, social media links, video links and lots more. SEO specialists will understand your business and develop strategies to gain maximum visibility in areas that will bring in more business for your company.

While experts from an SEO company craft strategies to improve your organic reach, the end goal is to enhance the overall online presence of your business to gain maximum ROI. Maintaining a top position in the Search Engine Result Pages ultimately results in a boost in considerable traffic for your websites. By making the appearance of your site in the prominent search listings, SEO services get you greater brand credibility.

Be it e-commerce or non-e-commerce websites, SEO leads to results which are visible and trackable. Finally, SEO offers the dual benefit of assisting the search engines to navigate through your website easily and helping your website visitors with an intuitive site experience.

To conclude, SEO turns out to be among the most cost-efficient marketing strategies to boost ROI which needs to be taken seriously. Discuss with experts about designing an SEO-integrated digital marketing plan for your business and any digital marketing service.

Why Social Media is an Important Part of Your SEO Strategy ?

Wondering whether to give more importance to SEO or Social Media Marketingstrategy or both? Search the brand name ‘Microsoft’ on ‘Google’ and the Twitter feeds of Microsoft will appear in the search results. Other than Twitter, Facebook, Instagram or other active social media handles of leading brands can be seen on search engine pages too.

As per the latest statistics, the current world population of 7.6 billion people. Out of the 7.6 billion, 4.2 billion users use the internet and 3.03 billion people are active social media users. The number of social media users are rising and so are the search queries, both in search engines as well as through search on social websites.

A simple search of a known brand gives a clear picture about the critical role played by social media in the success of your SEO strategy.Here are some of the key reasons why social media should be an essential part of your SEO plans:

• Search in Social Media

Did you know, it is not only the search engines where people search for keywords but also the search feature on social media websites? Be it Facebook, Twitter, Instagram, or another social search engine, people search for information on their favourite social networks. That’s why, brands need to push valuable data on their social media profiles as well.

Additionally, there are dedicated search engines such as Google Social Search, Pipl, Buzzsumo and others to find answers across social search pages. SEO optimisation by reputed SEO services companies also includes optimising search results in social media search results.

• Ranking of social profiles in search engines

Source:http://gs.statcounter.com/search-engine-market-share

As per Statcounter September 2018 statistics, Google continues to dominate as the market leader with 92.3% in search engine market share globally. Social profiles are important because they feature on search engine pages for specific search queries wherein answers can be found in social media posts, descriptions or other valuable content. Social Media Optimization services by a SEO Company will be invaluable for businesses aiming to push the ranking of their social profiles on leading search pages. Generally, social media optimization involves regular posting of fresh content and search engines search the web for fresh content related to search queries to give search users the latest information on the search query.

• Brand consistency in social media, web pages and other landing pages

Imagine going to a brand store and liking a product. You will wish for the same product quality in the other stores of the same brand. Similarly, the social pages and the official website of a brand need to have consistency in the style and tone of visual as well as text content presented to your visitors. For businesses, trying something new without brand consistency can mislead the brand perception of their followers.It is not a good idea to add too much casual content on the social page of business that is formal in tone on their official website. Connect with your target audience across platforms to build your brand online and in turn, it will positively impact your SEO efforts as well.

• Interlinking of web pages and social media sites for cross-branding

Authentic links of a brand shared on social pages lead to more quality links on the web. SEO services can deliver more effective campaigns by reposting quality links from one social website to another site. Also, placing social sharing buttons with your SEO-enriched articles helps to amplify your content across platforms.

• Increase your reach on social networks

Choose the social networks frequently visited by your target audience. Share more content on those specific social networks than rushing towards building a presence everywhere. Focussing on specific social networks will not only boost your reach but also push the page rankings of those sites on search pages due to higher chances of social profile page engagement.

While there are people who can get you fake followers on social media sites, search engines are smart enough to identify those fake followers. Increase your social media reach in an organic way with engaging content that is posted regularly. If search engines find out about the fake following on your social sites, it may affect the search rankings you have been attracting through your social pages.