50 Reasons – Google Can Be Penalize Your Website

SEO experts know getting a ranking on Google is not a cakewalk. And Google certainly operates in the most unbending ways. Google tweaks and fine tunes its algorithms so any webpage that deserves to be ranked on the top gets its ranking.

However, with putting the best at the top comes the penalty for those who do not meet the standards. Yes! Google penalizes too!!! And most of the times, this penalty is well deserved.

Let’s look at what’s Google Penalty:
Since the year 2000, there’s been constant change in the ranking algorithms of Google. We witnessed the very growth of SEO industry which is largely defined by those norms. As Google continued to roll out novel and improved algorithms, we saw the elimination of content which was of poor quality. And at the same time, the good quality content got the perks of being ranked higher.

Google penalty is evident in the Penguin update which came in 2012. When it hit, more than 1 in 10 websites were completely wiped out from Google search results overnight because of the quality issue. This is when SEO professionals began to take content strategy seriously.

How to identify Google Penalty?
Automatic or manual, Google penalty is not good for your brand. While in manual one, you may be informed, automatic is caused by the evolved algorithms. And most of the times, it can strike with surprise.

Look for these clues to know the algorithmic penalties by Google –

1) You are not getting a good ranking for your brand website. SEO expert says if not all, your website must earn brownie points and get ranked at least for 1 select keyword.

2) Your webpage which was ranking at one suddenly sees a dip to second or third position in due course on its own

3) You see your website being wiped out completely from Google cache, just overnight

4) You look for your listing on Google and find it as a webpage of your site but not homepage

If you have observed any of these factors on Google for your website, then you are surely facing penalty.

So why Google has penalized you?
Google continually keep on updating its content indexing system through tweaks and revisions. However, there’s no way you can completely understand how these tweaked algorithms work, making it all the more difficult to understand the reason behind the penalty imposed upon your website. Our SEO experts however have put together some 50 common reasons why Google will penalize your website. Here they are –

1. Duplicate Content
Plagiarism is illegitimate and punishable offence. So, duplicate content is obviously a big NO. And as far as Google is concerned, it considers duplicate content as useless. So, when you are drafting that content for your website, ensure you keep it unique. There are some good tools like CopyGator and Copyscape available online to check if there’s any duplication in your content.

2. Buying Backlinks
Most of us have a strategy of buying links which is a part of SEO. Many even state that buying backlinks has nothing to do with Google penalty. It may not be completely true though. Google may see this as a manipulation strategy to gain PageRank. Point is – you may end up being caught in some vicious cycle of buying bad links and you will have to pay for it.

3. Excessive Reciprocal Links
Reciprocal link was initially used as a good marketing strategy. However, eventually many started to overuse and soon became an abuse. So, it may happen that your swapping of links with your clients may be seen as a manipulation, if you are overdoing it that is.

4. Internal 404s
The one thing that Google hates the most is internal errors and problems on the website. So ensure that there are no 404 errors on your website, else you be prepared to be penalized.

5. Overuse of H1 Hashtags
H1 hashtags are used so Google could recognize the page content. However, an overuse of H1 Hashtags could mean trying to boost a listing for a keyword and that could land you in a soup.

6. Linking to site of different language
You may think this should not matter. However, what Google counts is the usefulness of links and your website. If you are linking your website to another site that has content in different language, it may really not be of any use to the users. This automatically downs your points.

7. Footer Links
Footer links must be planned well. It’s not just space to fill in. Consider user experience. Usually, footer has non-important SEO links. Some may put the links for navigation purpose too.

8. Content stuffed with Keywords
You may read many rules about acceptable keyword density in the content. Remember not to fill you content with too many keywords. Overuse of keywords means a red flag for your webpage and you may be penalized for that.

9. Missing sitemap data
Your website structure is analyzed by Google using XML sitemap. So ensure that it is available and you have updated and submitted in your account of Webmaster tools.

10. Broken external links
Be vigilant about your external links. Have them updated regularly. Make sure all the external links are working and users do not end up with 404s error. Else Google may take it as a careless approach towards your website and user experience.

11. Hidden Links
Don’t try and make your links subtle or hide them. That can raise a question of suspicion. Ensure they are clearly visible.

12. Hidden Content
This is one of the most unethical technique used for SEO. Text is disguised in order to manipulate the keyword weightage or the theme. Certainly, you are up for a penalty of you follow this.

13. Scraped content
Pulling content from other website to bulk your pages may seem pretty innocent; however it is seen as duplication by Google. So, if you have done this, it’s time to replace it with your original and unique content.

14. Overuse of Anchor Text
SEO experts used to link keywords to emphasize their authority. However, when the Penguin update rolled out in 2012, it discouraged the overuse of anchor text linking pretty strongly. So, ensure that you remove all the forced and irrelevant keywords and replace them with the ones that are relevant and phrased well in apt English.

15. Website Timeout or Down
Make sure that your website is up and running fine. If your website doesn’t load or shows timeout, your users get irritated and Google certainly does not like that. It may well remove your website from the index rather than letting your users get irritated for long. So be vigilant about it.

16. Neglecting hreflang
You cannot neglect this one. If you happen to publish any content intentionally that’s duplicate, it notifies Google and that’s certainly not good.

17. Keyword domains
Using keyword domains can be tricky. If you keep linking the anchor text to your keyword domain, it might look like a manipulation to Google. So if you still wish to go ahead with a domain that matches your keyword exactly, then you better have a lot of good and relevant content to go with it.

18. Using blog networks
Blog networks are considered as SERP manipulation by Google now. That’s the reason most of the blog network users have either shut down or deleted their incoming links. That’s exactly what you must do as well.

19. Rented Links
Rented links are believed to be useful by SEO experts; paid for on monthly basis. They keep changing them infrequently. No matter what, they are still paid links.

20. Overuse of meta keywords
Meta keywords are easy to manipulate and hence have been a matter of debate amongst SEOs. Ensure you do not use more than 5 meta keywords on one page.

21. Site-wide links
Remember, Google is watching your website page navigation links as well and it really doesn’t like any unnatural link on your website like the one on the footer giving credit to the web developer. Remove it now!

22. Too many affiliate links
Affiliates links are ok to use provided you don’t stuff your website with too many of them. Overuse can raise a red flag and Google might identify your website content as not up to the mark. Many use redirect strategy for affiliate links to mask them. However, Google is smart to find that out too.

23. Slow speeds
Hosting speed is affected by many reasons than you know. So, it’s difficult to detect where the issue lies. So we recommend using CDN or caching plugin for your website.

24. Comment Spam
It’s good to have comment section on your website. It’s great way to let your users communicate with you. However, it’s better you keep a check on it as there may be many spam comments too that get through, despite commenting system having an automated spam detection system. So keep a close watch and don’t let it pile up.

25. Spun Content
Content spinning is a theft. If you have paid peanuts for good chunk of articles, chances are you have bought spun content. If Google penalty recognizes this, it would be too bad for your website.

26. Black Hat SEO advice
Isn’t this one obvious? Writing about black hat SEO is promoting unethical ways which of course, Google doesn’t like. Publish about SERP manipulation using black hat SEO and be ready to be penalized.

27. Hacked Content
Hacked websites are immediately removed from SERPs by Google. So be vigilant and quick to act on this.

28. Spam Reports
Google allows you to report spam sites through online form for spam site reporting. If you website gets submitted as a spam, then Google may penalize you.

29. Speedy Link Building
This is the biggest mistake you can make to boost your SEO. While you are very enthusiastic about ranking your website quickly, but overlinking is a bad idea. That indicates automation. So, go slow and think long term.

30. Forum Linking
While forum linking is widely used by all of us, too much can make your actual post lose its identity. So while using forum link, make sure you use good content and the good practices of linking.

31. Robots.txt flaws
Robots.txt files help search engines deal with your site. Maybe you are excluding some pages from this for genuine reasons, but excessive blocking may lead to penalty.

32. Hiding Sponsors
If you have sponsors, it’s ok to show them. However, adhere to the rules, avoid sponsors links at all costs.

33. Links to suspicious website
Avoid associating with website that are into illegal practices or dubious work. Also keep a check whether the site you are linked to has been penalized by Google in the past or not. If yes, then you better dissociate.

34. Over Optimization
Don’t become overly obsessed with optimization for your website. Google doesn’t like it and recognizes as an effort to eradicate your competition from SEO list. So, check your strategy. Go slow. Be content oriented, which means publish some good and natural content.

35. Landing pages
Creating multiple landing pages to improve your site position on SERPs can be a bad idea. Many companies try to accelerate their ranking process by creating one page websites focused on single keyword and try and filter their users through these sites. As per Google this is not a good practice.

36. Advertorials
Advertorial pages are used pretty aggressively to manipulate search results. These pages usually have content filled with paid links. These can be good reason for your penalty.

37. Redirection
Redirecting your site using 301 redirect can transfer your penalty to a new location. However, once you remove the redirect, you will still have the penalty.

38. Excessive Outbound Links
Too much of swapping links with other websites which are not related to your website can be seen as attempt for mutual SEO gain. While using outbound links, keep it relevant and natural.

39. Error Codes
Google hates error codes, whether 302, 404, 500 or any. So, if your website page shows any of these errors, deal with it right away.

40. Malicious backlinks
You should be watchful about this one as this may be an attempt to bring down your website from SERP listing through Google penalty. It may be because of malicious backlink campaign.

41. Duplicate metadata
Metadata gets duplicated unintentionally through some of the blogging tools and CMS platforms. It may indicate that you have duplicate content on your website. Hence not preferable.

42. Targeted Keywords
There are some keywords which are abusively used and hence considered as spam. Such keywords appear very frequently on spam sites. One fine example is ‘PayDay’. You don’t want to be thrown out of SERP list because of your target keyword, right? So choose carefully.

43. Poor mobile websites
If you have a poorly designed mobile website, Google may not be able to detect the link between your website and your mobile website. Make sure you website is mobile friendly.

44. Smuggled Links
You can’t fool Google by smuggling links into script files. Google is smart to analyze them and identify those weird and misplaced links.

45. Bad reputation domain
Be careful while buying a domain name. if you pick up a domain name that had a bad reputation or a penalty in the past, most likely you would not succeed in getting your website to rank using the same. Rather go for another one.

46. Few outbound links
Outbound links are great for your SEO. Google checks your content in reference to similar ones on the web. Not putting outbound links or having fewer may look like you are just trying to pull the traffic to your door unusually.

47. Prominent Ads
Filling your pages with Ads subdues the main content. So make sure your balance it out and not let the ads dominate the page.

48. Content theft
This is a serious offence and most difficult to deal with too. You may have to file DCMA takedown notices orpursue in the court to get the content removed. Request Google to remove the stolen content if you penalized for that.

49. Quick Fixes
There are many who would claim to put your website on the top of SERP list quickly. That’s a red flag. You rather do some ground work and have a long term strategy.

50. Use of Content Farm
Content farming is largely used in the industry. Here the farm is a term used for sites with shallow or low-quality content. Low quality content is a big No in Google’s book. So, if you have such content, it’s better to get it redone by a professional.

Dealing with Google Penalty
If you are facing Google penalty, worry not. Most of it can be fixed. However, solution to all may not be the same. But here’s what you can do –

1) Compose yourself and identify the reason behind the penalty.

2) It’s time to look into all those troublesome links which has caused this. Just disown them.

3) If the penalty was manually imposed, ask for a reconsideration

4) And while you do all the legwork and realigning, wait patiently for Google to revert and take action

In many cases, it may not be possible to remove the penalty. If you are into such situation, you rather focus on rebuilding another site then fighting the penalty.

Tips to Generate SEO-friendly Content

If you are writing content for your website, then definitely you want it to reach to the target audience. That’s precisely why your content should be SEO friendly. Here are some tips to generate SEO friendly content:

1) Create informative, interesting content
The content that you create should be of high quality and interesting enough to engage your audience. If your content is not unique or is just stuffed with keywords, search engines will penalize your website on one hand and on the other your visitors will definitely go away from your website, never to return again. So, the first tip is to create informative, interesting and easy to understand unique content.To find if your content is 100% unique, there are several plagiarism tools available. Copyscape is one such tool where you can check the originality of your content.Only if the content is unique, you can get a better rank in SERPs.

2) Captivating Headings and Sub headings
A captivating heading can capture your visitor’s attention and convince them to stay on your website. Brainstorm your headline and try to fit in within 55 to 60 characters as this is precisely what Google displays on the SERP.

Content that has heading and subheadings along with the relevant keywords gets more weightage by the search engines. As such, Google ranks such content higher and your website will enjoy better page rank. Another advantage of using headings and subheadings is that it makes for an easy read. When people like what they read, they are more likely to share it on social media. For this, you may use the structure of H1 to H6 or insert H2 and H3 headings at the relevant places in the article body.

3) Links
Linking your website with some of the authority websites will have a positive impact on your website. So, create outbound links with authority websites. Creating outbound links with authority websites gives an impression that you have a sound understanding of what you are writing and that you are going one step further to support your content. It also adds to the transparency and trust. However, you must avoid using anchor texts such as “here” as it does not do any good to your website ranking.

4) Article Length
While Google loves longer article, it must be understood that the span of reader’s interest is quite limited. Therefore, you need to strike a balance in your content. It should neither be too short nor be too long. While the minimal length of the article stands at 300 words, there’s no upper limit. However, an article that’s around 700 to 800 words would be perfect.

5) Keywords and Keyword density
Before you write an article for your website, find out the keywords that you should be targeting. The keywords should be placed in the article title, headings, subheadings, and in the first and the last para of your article. The key here is not to overdo it. Maintaining 1% keyword density is good for search engine. Also, try to use variations of the keyword in the article for optimal results.

6) Pictures speak volumes
Add images to your article to make it attractive to your visitors. Optimize the image and tag it with the keyword for SEO. The key would be to make the image smaller, without compromising on the visibility. Adding images with bigger file sizes will slow down your page loading speed and may shoo away the visitors. Also, add alt text or title to your image. Think from a user’s perspective when you name the images.

7) Share your content 
If people read something they really like, they readily share it on social media. So, to make people share your content, give them the option to do so. You can “AddThis” or “Sharethis” website to add the social media buttons to your website. If the content goes viral, your website will automatically be ranked higher.
Apart from these simple techniques, you can hire SEO Company for advanced SEO Services and get higher page ranks in the search engines.

How to Make your Brand's Content Stand Out in 2017

Content is King. No matter how cliché it sounds, the content game online is gearing up and beaming with heat for sure. Digital agencies playing with loads of content online day in and day out know how important it is to differentiate your content from the rest. With more than 211 million rounds of content getting published online everyday (including articles, blogs, Facebook posts, Twitter, etc.), it’s time to roll up your sleeves and understand how best you can make your content visible and likeable in the huge pool.

As a veteran SEO company, we recommend a few things to consider if you want your content to stand out and be picked by your audience online –

Have your Unique Voice – 
Communication is the key to connect with your audience. So, make your voice sound different, make it unique. Understand and answer simple questions about your brand – How you are different? Why someone should listen to you or buy your brand? No abstract values like reliable or honest but rather focus on why reliable and honest part. Of course, this is only an example. You know your brand well and you are the best to understand what will appeal your online audience.

Differentiate from competitors – 
Most digital marketing agencies would ask you to do this. However, even before that, understanding whom you are competing with is also very crucial to your online content success. You are really not competing with those 211 million pieces of content online. You need to identify your competitors / collaborators and see what they are doing. We are not saying copy them because that will defeat the purpose of standing out. But here’s what you can do –

• Study the online content trends from your competition
• Identifying what ideas are working and what are not
• Look for loop holes – See what they are not doing
• Create your own concept with that as a base

It’s like tapping blue oceans in the vast oceans of online content. Research from digital marketing company indicates proven success of brands that adapted to this alley.

Make visually appealing and trendy content
It’s a scientifically proven fact that a human brain is more likely to respond to visuals. Spend good amount of time building your online piece. This goes for both, the content and the visuals. Remember,

• Keep your content relevant to your brand and audience
• Keep in engaging and trendy (Research will help you here)
• Add good and relevant pictures from free stock images (you can even have your own photos shoot)
• Videos which are relevant to your content can jazz up your piece

Whether or not you are using visuals, have your content structured and organized with proper headings, bullets, etc.

Building a great content is the foremost step to your online brand success. As an experienced digital agency in the industry, we recommend you invest time in the process and success will follow.

Most Trending Mobile SEO Ranking Factors

Mobile SEO certainly have gained momentum. And it all happened after the desktop and mobile websites were indexed distinctly by Google. With smartphone wave hitting the marketing and increasing likeability amongst the users, mobile SEO underwent a revolutionary change. Having said that, today it is imperative for a website to be mobile friendly. So, what does it mean to have a mobile friendly website?

Of course, we talk about Google ranking here as well. However, there a few more factors which cannot be overlooked in mobile SEO. Here are a some of the most trending mobile SEO ranking factors most digital marketing provider would agree upon –

Technical Factors

1. Site Speed
Site speed is the site loading time on mobile. According to a Mobile Ranking Factors study by Searchmetrics, the ideal site speed must be under 1. 2 seconds. On an average, amongst the top 10 highest ranking mobile websites have a speed of 1.10 seconds. If it gets lower to 1.17 seconds, then the ranking falls to top 30. If the loading time is more than 3 seconds, the users do not wait and just switch to another app.

2. AMP (Accelerated Mobile Pages)
AMP helps to load your webpages 30 times faster than the regular ones. This has direct and positive implication on your ranking, click-through rates and offers best experience to the users

3. Flash Content
Flash technology is a big NO if we are looking at great mobile ranking website. The very reason being most of the browsers used in mobile do not support flash and hence would not display the content.

4. Technical Errors
Technical errors are not at all good for your SEO. 404 errors and faulty redirects are pretty frustrating for users and must be fixed immediately. Check your website for technical errors at least once a week.

User Experience Factors

1. Unordered Lists
An unordered list for your mobile compatible website is certainly a part of good SEO. As compared to desktop sites, Google seems to like mobile websites that have unordered lists. So, go for structured text and use 9 bullets strategy for mobile websites.

2. Images
Optimizing the image size and dimensions is an important aspect of mobile SEO services and can do wonders in user experience. Restrict to 4 images for a single mobile page.

3. Intrusive Interstitials
This is not good for the health of your mobile website ranking. Yes! Pop ups can block your website content on a small mobile screen making it a frustrating experience for the users.

4. Font Size Legibility
No one wants to see a website with fonts smaller as if meant to be read by ants. So, remember to have at least the recommended font value of 16 above the fold for your mobile websites. It’s where the headlines are placed and it would be strategic thing to do to get your users attention.

5. Small Touch Elements
Having caught up playing with small touch elements is like living a bad dream repetitively. Yes! Small check boxes or buttons adds to the agony of the users when they are not able to click using their fingers. Just imagine placing such small elements close to each other on your website – too bad for users and even worst for your SEO ranking.

6. Internal Links
This is very important considering the limitation on size and content for mobile website for better UX. That’s the reason why mobile pages have 75% lesser links that desktop pages. Avoid placing internal links too close on the mobile pages as it may lead the user to slip the important links.

Content Factors

1. Keywords and Related Phrases in the Body
While keywords are good for ranking, do not go overboard with them. Consider the fact that mobile sites have lesser or shorter texts and overuse of keywords and related phrases may disturb the natural flow of content and may end up sound absurd in many cases. Keep a health ratio of keywords for text used.

2. Keywords in External Links
External links or backlinks are important for SEO. If your objective is to gain ranking on Google for a particular keyword, it wouldn’t be wise to put them into anchor text that links out to other websites. This may mislead Google into interpreting the link with your potential keyword as more relevant source to the topic of the page than your own website. Remember, anchor texts are for you to work. Don’t make them work for your competitors.

3. Count Length
Remember to consider the screen size while putting your words there. For desktop sites, it would be different. As far as mobile sites are concerned, 700 – 1000 words are good enough.

Additional Factors

1. Social Media
With the rich social engagement of social media can give a boost to your ranking. Research shows that on an average, a user spends about 30 minutes on social media like Facebook. More than 77% of the content shared on social media is through mobile vide various platforms like Facebook, Twitter, Instagram etc. So, have an engaging strategy involving newsletters, ad targets, invitations etc. on these platforms.

2. Local SEO
Local SEO is very important to tap your users from your locale. Considering the fact that mobile phones are used by almost everyone and are easy to carry and mostly used to track locations like shops, mobile SEO makes a lot of sense in building a strong presence for your website on the web.

20 Ideas to Keep Digital Marketing Campaign Flourishing

We are living in the digital economy today where the success of our business cannot be optimized without a thought-through digital marketing campaign. This of course involves varied aspects to work upon including Social Media Marketing, PPC management, SEO Service, etc. Whether you are opting for digital marketing services from an agency or you are doing it in-house, either ways, there may be a time when you would hit rock bottom on fresh ideas for your campaign.

Here are 20 ideas you can look at to keep your digital marketing campaign flourishing –

1. Build some links to your website (SEO)

Backlinking is an essential component of SEO service. Building quality links to your website is the foundation to a good SEO. Consider creating backlinks to your website which are more authoritative. These links can be created vide diverse channels like blogs, directories, business associates, etc. This will give you desired ranking on search engines for the chosen keywords for your business.

2. Start a weekly newsletter to the local customers

It’s important to keep in touch with your users. No matter how small or big your business be – connecting to your consumers on a regular basis is crucial to your business. And newsletter plays an important role here. Start a newsletter or emailing to the subscribers, maybe once or twice a week. Focus on keeping it fresh and real for them. Through these newsletters, you can send them product upgrades, new additions, offer discounts; anything that would be of value to them. This helps in brand recall in their minds. Whenever they are looking for products or services similar to your offerings, they would remember your brand. This automatically enhances the chance of them coming back to you. A survey conducted by the Michigan Beekeepers’ Association shows that 79% of respondents favor to receive emails, more than any other medium.

3. Get email addresses from potential customers

Every digital marketing agency comprehends the importance of having a great mailing list. It’s like a repository to market your services and build a channel of communication with your customers. So, have a strategy to get those email addresses from them and utilizing them for optimized SEO. You can do this by asking your customers visiting your outlets to voluntarily leave their details. Or getting to subscribe them to your newsletters is also effective. In any way, you need to get them to sign a consent that they are open to receiving mails from you.

4. Offer discounts for check-in on Foursquare /Facebook

Your digital marketing campaign is just incomplete without social media marketing. It can be of great help in local SEO. Using social media apps like Facebook and Foursquare, you can easily reach out to the local consumers. You can also study consumer behavior online and accordingly choose to target specific segment of users and offer them discounts / products upgrades, etc.

5. Write five keyword targeted blog posts

SEO is driven by content and links. And using targeted keywords play a crucial role in SEO ranking. Start with keyword research on search engines. Identify the most searched keywords that match your business. Write 5 at least 5 blog posts using those keywords. For better ranking, consider using long-tail keyword phrases. Once you are done writing, it’s time to promote those through various online channels.

6. Start a buffer account and schedule social media regularly

Apt use of social media tools is must in your digital marketing. Buffer and Choose Hootsuite are couple of social management tools which are free for an initial period and then can be used for a nominal fee. With these tools, you can manage and schedule your social content on your social media accounts. These tools help you maintain a consistency in your social media updates which is important considering these updates have a pretty short half-life.

7. Use Five Stars to reward frequent customers

We all love rewards. Rewarding is one of the best ways to keep your customers coming back to you. Create some appeal rewards to go for your business using TangoCard or Fivestars and let your customers feel privileged for being frequent.

8. Track Online Reviews

Optimize the use of digital space by allowing your customers to speak. Track reviews for your business. Encourage your customers to write reviews for your products and services. This will help build a bond of trust.

9. Buy ads to get your email list on Facebook

Remember we spoke about getting mailing list? Yes! That’s not just for sending emails and newsletters but it can be handy in your social media marketing as well. Yes! Buy ads on Facebook. You can then upload your mailing list on Facebook and re-target them to bring back to you.

10. Promote tweets in local area

Tweeter can be used effectively for local SEO. Target your consumers in the local business areas by promoting tweets. You can also use hashtags specific to a particular area. Not only it would be effective but also considerably cheap.

11. Offer discounts potential email addresses

Discount offers can be used to get potential email addresses. Many digital marketing agencies encourage users to sign up through Twitter cards. Customers are happy to receive a discount code for their next purchase through an email management platform used by them. Then simply add them into your pool of digital campaigns your do on weekly basis and soon you will see the result.

12. Be active on social media channels

Social media channels are the widest avenue to find your customers. So in your local SEO strategy, include social media marketing. And not just that, be active, engage your users with consistent communication.

13. Claim your local listings and optimize

Local directories like Google and Bing and many more can help you leverage your presence. Put small content on your business; claim your local listing on these directories and optimize your SEO.

14. Optimize your site for local search

Tap your local business area first with local SEO. Provide relevant and apt information on your products and services for your local business on your website. Use targeted keywords so people searching for your products and services in your area can reach you easily.

15. Write and e-book on specific topic

E-books will help you establish your business as veteran in the digital space – a great way to tell your users you are an expert on the subject. So, get on to it. Jot down an outline for your book, take help from an editor and just roll it out.

16. Have a clear ‘Call-to-Action’

Putting out content in digital space without apt ‘call to action’ is pointless, especially if the objective is lead generation. So, your users should be able to reach out to you or take decisions online easily. Have a proper ‘call to action’ for your content like – ‘call for appointment’ or ‘buy now’, etc.

17. Write a new website copy to increase conversions

Fresh content is always refreshing to conversion rate optimization. Focus on conversions and write new copy for your website with product upgrades and services.

18. Do keyword research for your website

Using most search keywords by the user in your local business area is the key to conversion rate optimization in SEO. So, before your begin your digital marketing campaigns, do a thorough research on keywords for your website. Identify those keywords and use them strategically in your copy.

19. Check Search Console and redirect 404s

For every website, domain verification by Google webmaster Search console is must. Redirect URLs that 404 on your site to correct place. This is very important.

20. Promote blog posts to website users on Facebook and Twitter

Social media like Facebook and Twitter are undeniably the effective platforms when it comes to getting users’ attention. So, use these platforms to promote your blog posts. It will create an opportunity of user engagement and in due course of time may lead to conversion as well.

How to Attract More Local Customers to Your Business

In the age of growing marketplaces on the internet, it becomes increasingly important for businesses to connect with their customers through convenient channels, and that’s online. The mobile internet has changed the way we search or access internet. The consumers now frequently go online to find local businesses, be it accountancy services, salon services, driving school, home cleaning services or even a financial advisor, to choose the best. SEO services help you create online visibility and improve rankings on major search engines including Google, Bing and Yahoo. However, the question is how do you connect to the relevant and local consumer base?

Here’s where the local SEO comes to the rescue. Businesses can leverage local SEO campaigns to reach target customers in regional searches, by optimising the local listing created for Google. However, search engines continuously tweak and develop new ways to rank local businesses to ensure the consumer gets the accurate information.

Optimising search results with local seo services

1) Increasing organic search results
Just having a functional website does not automatically connect you to the target audience. Businesses rely on search engines to reach wider consumer base. While the specific content gives your business the visibility, the regular dose of fresh and appropriate content enables a uniform traffic to the website from organic search results.

2) Use Local Targeted Keywords
Google uses local IP tracking to identify the consumer location. It scans the list and responds with business options located close to them. Keywords with specified locations return more precise search results and hence are popular for local businesses. It also has a better conversion ratio as the person searching for your services is also within the same area and is more likely to use your services.

3) Targeted Paid Promotion
You can also choose to do a targeted paid campaign via Google AdWords. It scans online profile of the consumer and selects the relevant audience to showcase the paid advertisement. You can tag the keyword triggers, edit the advertisement and even create backlinks to redirect them to your website. These features give you ultimate control to reach out to a specific set of consumer with precision, be it certain age group, location or even profession.

4) Location specific content
Use local and relevant content to connect with localities while talking about your business. A strong homepage with specific localised information is more likely to return the search result.

Many companies providing affordable seo services in India can create a robust local seo campaign specific to your business needs to give desired results. These include

• Keyword Analysis to shortlist best keyword for targeted locations.
• Local SEO campaigns to improve website rankings.
• Create local page content for your website with targeted keywords for better search response rate.
• Optimize local numbers and address. Create Google Map listing by integrating your website.
• Local listing to major search engines, Google my business, Bing Places for business, YouTube, Yelp and more.
• Customized geo-targeted domain name/ URL for the website.
• Create search engine optimised landing site.
• Get reviews for your products and services online.

How to Speed up WordPress Website Performance

WordPress is one of the most popular CMS sites through which you can promote your business, let people know about your products and even get some income. WordPress is hence a choice of millions of bloggers and business owners.Hence giving users a seamless surfing experience is necessary if you want to get enough traffic on your blog or website. Good WordPress website speed not only enhances user satisfaction but also is a key to get better ranks in search engines. Hence you must ensure that your WordPress website takes less time to upload. Professional WordPress developer can help you get lightening speed on your website. How? Let us checkout.

1. Using the Best Plug-ins
These plug- in ensure when a user searches for a particular information, it does not need to go through the entire website. A good caching plug-in copies the page information when the first user searches for the same and then presents the same page to the subsequent users.

2. Choosing Right Images
Often heavy files and images slow down the website speed; optimizing photos and embedding videos can increase the website speed. But too much compression may impact the quality of videos and pictures and hence you require the assistance of a website development company to get perfect images for your WordPress website.

3. Selecting Homepage Content
Get services from custom WordPress Company to choose what to show on the homepage of your blog or website to get the best speed. By default, WordPress features complete content and all the articles on the same page, making the site slow. If you feature archived content and excerpts on the site then the website speed automatically improves.

4. Getting the Best Web Hosting Server
A WordPress website takes your products and services to the global citizens and hence you must keep in mind the speed concerns of the users located worldwide. WordPress developers involve selection of the best web hosting servers based on the location and using a Content Delivery Network (CDN) to help speed up loading time of WordPress websites.

5. Optimizing Website Design
There are numerous website themes available in the market and you may select any theme you like; but wait; choosing any theme can reduce page upload speed. WordPress developers involve getting the best theme for you. These companies either make or customize themes based on the business requirement, which are simple and well coded to match the speed of the website.

Hence from core technicalities like coding to simple tactics like uploading JPEG images and embedded videos, everything has a major impact on the WordPress website speed. As a business owner it may not be possible for you look into every aspect of website designing though you want your website to be a top ranker and high revenue generator. At this juncture, it is best to employ a WordPress development servicesso that your website can serve the purpose in the right way.