Why Responsive Web Design is the Future

The internet today is no longer accessed from personal computers only. Technology has made our devices smaller and convenient with each passing day. Smartphones and tablets are the new age computer replacements, and it is not surprising that accessing internet via these all-in-one devices is increasing every day. In this scenario, websites have to meet new challenges. The challenge is to make the website accessible and operative no matter from which device it is accessed.

This implies that there is a need for websites to become more user friendly by making it adaptable across all sorts of devices. Here is where responsive web design comes into play. Where a separate mobile site for a website had limited function ability, making it a responsive design means the viewer gets to see the same features of a website regardless of which device it is accessed from. A responsive designed website makes the website with all its features available on diverse devices.

Here are some of the reasons why you switch to responsive design:

1. Increased Web Access From Devices Other Than Desktops And Laptop Computers

People using their mobiles and tablets for browsing the internet is on the rise. Your website should be able to cater to this increasing number of viewers accessing the net from devices other than traditional computers.It should also be ready for future updates. Making your website responsive would be beneficial in the long run.

2. Prospects Of Increased Sales

If your website is not a responsive one, you will be losing out many potential conversions. People not able to view all your site features in a non responsive mode will limit your chances of conversions.Marketing strategies for your responsive website will yield more as your target audience expands.

3. Saves Cost

Your responsive website will enable you to manage it from a single platform. You will be free from the hassles of maintaining a separate mobile site with separate domain. The focus will be on design and outlay of a single website and concentrating on the update and optimization of your single website.

4. Reassessment Of Your Working On The Website

When you have one website in hand to manage, you will ponder over and invest more time on the web design and layout. If you have a separate mobile website, there is not much scope for this and all you may focus on is the content keeping in mind the SEO. A responsive design helps you to offer all while increasing your SEO.

5. Providing Future Safeguards

A responsive web design makes your website ready for future updates and best placed among others at the present moment. Functional across multiple access platforms, these responsive websites are future ready while saving your time and money.

With so many pros for responsive websites, you should definitely look for web designers offering responsive web design services if your website is not yet a responsive one. Responsive websites are definitely the future for us.

6 Essential SEO Strategies to Incorporate in 2016

SEO is really important if you are into internet marketing. Many who run their businesses online don’t know how to use this tool and those who are knowledgeable, also stumble at times in executing their SEO strategies to get desired results. Popular search engines like Google use complex algorithms and numerous ranking factors in determining the most relevant websites for particular search terms. The hardest part is to create content for your website to optimize its rankings. For this you have to primarily rely on expert SEO services.

Here are some ways you can adopt as your SEO strategies for 2016:

1. Create an influencer for your website

As the name suggests, an influencer is one who would influence people. In other words, to have an influencer for your website would mean more people would link to your site, share your blogs and earn the trust of your website visitors. It is best to have someone who is a subject-matter expert, familiar with the content made for your website as your influencer.

2. Adopt a content-marketing strategy

Your content should always focus on top keywords. When the title or content contains the keywords, it can rank by itself on search engines. Content such as blogs, videos, research reports, webinars, etc created helps in expanding your links on the internet. Generating links is very helpful when your site gets linked to other websites and earns several shares on social media. You should also generate new content on a regular basis which would make your website appear alive and active on Google. This would definitely boost your ranks on Google.

3. Create powerful backlinks to your website content

Apart from those already mentioned, you should separately work on creating backlinks for your pages. You can write for large publications and conduct industry reviews. You can take the help of your SEO services to aid you in the digital public relations domain.

4. Make your website ready for a mobile version

Google made a major update in 2015 known as ‘Mobilegeddon’. This meant the sites which did not have a mobile version lost out on Google rankings in the mobile search list. For 2016, you should eye for responsive design, mobile subdomain or dynamic serving- the three eligible options for a mobile site by Google, and make ready themobile version of your website.

5. Make your site secure by making it HTTPS

The ‘S’ in HTTPS means security and if your URL leads with HTTPS, it means that your website is secure. Google is pushing hard for HTTPS, such that it is giving a ranking boost for secure sites. If your site isn’t secure, 2016 is the time to do it.

6. Add schema.org markup

Schema.org is a markup that you can put in the code of your website. It allows several things like, telling Google which image on your site is your logo, letting Google locate your reviews, videos, your company profile, etc.
With these essential strategies you should now consult your SEO expert. There are many SEO services in Mumbai to come across, but apart from their expertise you should choose affordable SEO services on offer.

4 Techniques to Sell Your Product Through Social Media

Social media provides opportunity to boost your sales if you know how to use it. It is a very good way to research a market, initiate conversation and enhance sales. Social media will give you the chance to do social listening; thereby it not only helps in generating new leads but also helps in building close relationships with your existing clients. Twitter, LinkedIn, Facebook and blog platforms have been reportedly proven to be beneficial for salespersons. Your ecommerce presence should aim to build around these social media platforms where a major chunk of global population invest significant amounts of their time in social networking associated with their interests and relationships.

The following 4 tips can help you in selling products through social media, helping in social media optimization:

1. Find out the best way to connect with your prospects

Before joining any social network for selling products you should be aware of your client base. You should determine whether your presence in a particular social networking platform is fit for you or not. You should know your core customers, for instance whether they are professionals, teenagers, or simply mothers who are home makers. Each category of clients would engage more in a particular social networking, different from one another. If you find that your clients are engaging in popular sites like Facebook, Twitter and LinkedIn, then you should decide the best space to connect and interact with them.

2. Content should be meaningful and reasonably sized

Content should be unique and attractive. Using visuals is a good idea. Depending on your client base you should choose the formats and frequency of your posts accordingly. Your aim should be to engage with your customers. You create a personal account; interact with people to understand the norms and expectations of the social networking community. You should better keep in mind that each social network works differently.LinkedIn has a professional environment and can serve as a platform for sales of business to business products and services. On the other hand Twitter can be used for all kinds of sales.

3. Build your network

It is best to start off with creating your own account and interacting with others and create a trustworthy presentation of yourself. However if your comments are overzealous to drive people to your site, chances are high that you are going to lose potential customers.You should look for social sites which are talking about stuffs and using keywords related to your industry. Engage with them by replying to relevant questions and sharing their posts which interests you. You should be able to contribute to your prospects’ conversations, earn their trust and build up a network.

4. Your connections should boomerang back to your business

Ultimately your efforts are to sell your products and not just chit-chat with your prospects. But when you are using social media, relationships matter the most if you want to do the selling. Listen to what people are saying, and you might just come up with the thing they are searching for. Like in Twitter you can look up the trend in your prospect’s tweets, if there is anything that could trigger your sale you can contact the prospect mentioning you saw the tweet.

You can look up for smo services available for proper guidance in enhancing your sales on social media.

Create a Winning Website in Your Budget

How important is it to create a proper budget prior to launching your website? The answer is a lot. Whether it is a new website for start-ups or re-launching of an existing website,under budgeting for a new website can create haywire for your business. The unprecedented expenses cause a roll back on marketing activities planned post the launch of the website. This follows a series of dismal events where the design and functionality of the website is compromised and the site ends up with much less desired results, losing out in competition.

So what is the key to make the best website within your budget? Firstly you should have an idea of what you want your website to do. This would help in setting a realistic budget for the job. Once you have a rough idea, the inputs need to be handed over to your web development company.This is a major step as the web design and development services can cater to your needs while giving you valuable tips in maintaining your budget, cutting on costs and optimizing your goals.

Following are the key areas your company needs to consider while launching a website:

1. Design

Whether it’s a new or a re-launched website, the design is the core of the site. Once you specify your needs, your website design company can work on it with your specifications like ease in user accessibility, design that would encourage high rates of conversions and high rankings in SEO.

2. Time

It is reasonable to consider that you will not get your perfect site running smoothly yielding your expected results, together with your well suited design at the first go. On the way of development, there can be changes to the layout which you initially considered to be perfect. You and your web developer need to consider the time in trials as well as time consumed in technological changes. Keeping in mind the factor of a time scale, it would be easier to prepare a budget accordingly.

3. Content

A flamboyant website with pleasing visuals may lose its sheen if it is thin on its content. The time and money you spend on your site should be able to make it rank high in search engines. You need to be careful while deciding on your content, its uniqueness, size, the bandwidth and considering outsourcing for copy-writing if required. Your money spent should be worth a good quality of content for your site.

4. Marketing Using Social Media

The social media can dramatically increase conversion rates if used wisely. The popular share options available in social media can enlarge your presence over the web. Facebook likes, twitter presence can be really helpful. Your web designer can provide suggestions in improving consumer interaction with incorporating effective call to action options.

5. Maintenance

You should remember that post launching your website, you have to work on its maintenance keeping it up to date and upfront in the competition. Here you have to keep some expenses in mind, for example- server maintenance for handling new customers, design changes if there is some problem in user accessibility, upkeep of security levels if your site accepts personal details of your clients, etc. You can plan ahead for estimated expenses with your web design company.

With a summary of your initial plans and future costs of your website, you can obtain proper guidance from your web development company. A strategic planning from the beginning will help prevent future unpleasantness or risks that would topple your ambitious plans in internet marketing.

4 Great SEO Benefits of Responsive Web Design

Web marketing is on the rise, so there is an increasing competition to attract more visitors to a website. Consultants providing SEO services are on the spurt and so are providers of responsive web design services.The reason why responsive web designs gathering popularity is due to the sheer need of web pages that are easily accessible and interactive regardless of any device from where they are accessed from. Personalized desktops have been replaced by laptops, notebooks, tablets and finally- people seem to have found the ultimate replacement in the form of Smartphones. User friendly webpages are imperative for any online dealer, and responsive web design is a boon in this regard. However the question remains, can this boost a website’s SEO? It definitely does in the following ways:

1. Google favors responsive websites. Google recommends it as the best way to target mobile users. Mobile optimized sites have their separate HTMLs and URLs, different from those of a desktop. Responsive sites have a common URL and webpages making it easier for Google to access them and aiding in a high rank in SERP. Also mobile optimized sites often do not rank high in search engines as do the desktop ones.
2. Responsive sites help in maintaining back-links. This means we have to focus on the SEO of one site only. As there will be no separate sites for mobiles and desktops, all the links would be connected to one domain. Furthermore we can build social shares for a single URL and when the site is shared, all its contents can be viewed from the link from any sort of device.
3. A responsive website has lower bounce rates. For mobile and tablet users, an otherwise high ranking site can suffer from high bounce rate if its content is too shortened or different from that of a desktop site. This is not the case for a redesigned responsive site as there is no compromise on the original content of the website. People will thus not stray away from the site and this will definitely keep up the SEO.
4. The aim of any website is to make it as appealing and user friendly as possible. People should be able to navigate through the pages with ease and the information should be conveyed with clarity. Responsive web design is targeted at the visitors of a website and with the growing number of users of tablets, mobiles and Smartphones who prefer to access internet from these, it is anything but obvious that search engines would recommend them.

The growth of the internet platform in India has taken place in leaps and bounds. So we find new entrants in the field of web marketing with each passing day. Consequently SEO services in Mumbai, and other metros providing responsive web design services have come up. This is due to the discovery of better ways to enhance users’ experiences.

7 Essential Way to Improve Your PPC Landing Pages

One of the effective internet marketing strategies is the use of PPCs (Pay Per Click) ads to increase sales leads and generate more conversions. These one time click ads are used by marketers in which a person clicking upon the ad reaches a landing page. This is then used to initiate a person into a potential customer. This strategy can prove to be an effective marketing campaign. However, the PPC may not generate desired results if we don’t engage in proper strategy for landing page optimization. The following ways can help in developing such a strategy to improve the conversion rate:

1. Firstly it is important to have a consistency in the claims of the ad lines and the sales page. There should be clarity in the content of the copy and it should be analysed whether it is useful for the target audience. The ad and the copy should be encouraging enough to convert prospects.

2. The USP's of the product should be highlighted. The target audience should be convinced that they are getting the best deal and this would keep one ahead of their competitors.

3. A step closer to convert the prospects is how well one can use the call-to-action (CTA) buttons on their landing pages. This can go a long way in to optimize your page. The better one can suggest in CTA innovations, the better are the chances of increasing conversions. These services can provide suggestions to build a rapport with the target audience.

4. It is important to build trust and prove the genuineness of the brand. Additions of social media coverage, testimonials, customer reviews and even displaying social media shares of Facebook or Twitter can pretty much add to the credibility.

5. A key to optimize your page is the presentation of the content, i.e. its structure and layout. Sometimes a simple, concise presentation with pleasant visuals is more attractive than displaying too much information and images that may tend to get haphazard and give an uncluttered appearance.

6. One should work on the optimization of the time to load the page. It is an ascertained fact that a page taking too many seconds to load will easily lose visitors.

7. An apparently perfect page may suffer from poor conversions if it has not worked upon its SEO optimization. It is wise to use the keywords a person is likely to search for and include them properly into the contents and titles. The page should also be engaging so that it doesn’t disinterest the visitor. One can measure the engagement rates of the landing page in metrics like Bounce Rate.

The above mentioned methods are undoubtedly very useful marketing tools and professionals rendering landing page optimization services are finding place among company hirings. Consequently, everybody wants to make best use of this recent marketing strategy.

5 Benefits of Digital Marketing vs. Traditional Marketing

We are experiencing a manoeuvre of marketing techniques from traditional approaches to digital ones in the wake of growing engulfment of people’s lives into the digital media. It is thus becoming a growing necessity for any business establishments or start-ups to make a digital presence and capture potential customers in the digital space. Digital marketing can provide various advantages over traditional marketing processes, and these benefits should be tapped with a skillful analysis of customer behavior over the social media, marketing approaches of businesses in the digital media and so on. Professional help in the form of digital marketing services can be helpful in this regard. Following can be observed as the five main advantages of digital marketing over traditional marketing:

1. The best part of web based marketing is that the size of the establishment doesn’t matter at all. All that matters is how skilfully can you establish your presence as a successful seller and make best use of the digital platform to raise your marketing skills. So it’s a level playing field whether you are a large or small retailer.
2. It is pocket friendly too. A company can expand its online marketing strategies quite effortlessly at low costs and cut back on other expenses linked to traditional strategies like advertisements on televisions, newspapers and other mass media.
3. It is relatively simpler to measure the stuffs that work or don’t work for your business in an online marketing sphere. You can measure the traffic to your website or blog using Google Analytics which can help to achieve specific goals. Also, packaged email marketing solutions provide the options to see how many people are interacting with your mails.
4. There are real time results in digital marketing. For traditional marketing there is a long wait to get feedback about how good their business is running. Here, a simple touch of a button in the site will provide information about the number of visitors, increase in subscribers, the peak trading times, conversion rates, etc.
5. It provides spontaneous refinement opportunities as compared to traditional strategies and also at much lower costs. Online marketing provides instantaneous chances for improvising. There are greater chances of building a good brand image addressing and valuing the needs of the target customers.

Apart from these, there are other associated benefits of web based marketing. There is a far greater opportunity to gain a global exposure for the company. The social media share buttons can help a brand go completely viral. This would be quite unthinkable of in case of traditional marketing where both cost and feasibility is a factor.

Brands have thus discovered a new zone of competition in the digital sphere. This has further promoted growth of digital marketing companies and services that would help in optimising their strategies. Apart from receiving a good SEO, and executing plans in mails and social media, the need of these services is imperative to give the companies a direction to their marketing strategies.

5 Advanced Ways to Reduce Shopping Cart Abandonment

Are you worried about people leaving your website without buying? Have you tabulated the shopping card abandonment rate? Most online retailers experience card abandonment that is people leaving website without completing the purchase. Well, just like in an offline business, you are bound to have some consumers leave without making a purchase; similarly people may leave your website without completing that vital, final step. And every time a customer abandons his cart, you are losing revenue… Therefore; you must measure and take essential steps to reduce this rate.

Well, If you card abandonment is within 3%, you have what can be called as a “near perfect e-commerce website. But if your cart abandonment rate is 10% more, you should take active steps to curtail this rate.

Here are 5 vital steps your e-commerce development company should provide to help you reduce shopping cart abandonment rate:

1. Store’s Security and Privacy:

The number concern for an online buyer is that of security owing to a vast number of online frauds being perpetrated by scammers. Therefore, if you assure your visitors that your website is secured and their interests are safeguarded, definitely, you’ll be able to motivate your visitors to take the final step. So, the first step is to ensure your store’s security with SSL encryption. Displaying a badge to this effect will ease off their concern.

2. Showcase Stock Availability:

In many cases, the customers go through the entire process of selecting the goods and when it comes to adding it to the cart, the website displays “Out of Stock” sign. Now, this can be very frustrating. It will shoo away the customers and create a bad impression in their minds. Showing that the stock of particular item is available will let customers know in advance and save their time.

3. Display Shipping Fees Well Before Checkout:

Don’t keep your customers in the dark till the last moment. Let them know how much they will need to shell out on shipping fees when they add to the cart. This will build trust.

4. Create urgency:

If the buyers feel that they will get the best deal only if they complete the purchase now, or if there is only limited stock or offer for a limited period, the buyers are more likely to make a purchase now. So, create urgency by adding tags such as:

• Last 10 pieces
• Offer ends in next 2 days
• Extra discount for the first 10 customers

5. Make the Checkout Process Easy:

Complicated, long winding check out process will put off your visitors and make them lose their patience and leave abruptly. So, refrain from asking unnecessary, irrelevant information. Asking your   e-commerce website development provider for too much of information will also raise doubts in the mind of your visitors. Keep it crisp, sweet and short to retain your shoppers.

These 5 steps will go a long way in reducing your shopping cart abandonment rate. Ask your  e-commerce development service provider to implement these and you’ll witness increased revenue and loyal customers!

The 4 Key Benefits of SEO for Small Businesses

If you are a small business owner and are not using SEO services, you are leaving big money on the table. With over 60% consumers searching for products and services online today, and the number only going to increase with easy passing day, you simply can’t ignore this handy solution to expand your customer size.

Here are 4 key benefits of SEO for small businesses:

1. Create website that is loved both by users and the search engines

Create clean, crisp and well-structured website that provide seamless user experience. With easy navigation, users are bound to stay longer on your website and increase page views.  Content centric websites such as blogs and sales pages will keep your users engaged and motivate them to buy from you. Plus, a clean website is loved by search engines and they’ll rank your website higher, thereby increasing your visitors.

2. Improve your Return on Investment

With SEO, your page rank will improve on the search engines. This will bring you more organic visitors- REAL people who are interested in what you have to offer. This will improve your click through rate and boost your revenue, thus giving you increased return on investment.

3. Enjoy Higher Conversions

Search engine optimized websites are crisp. They take least loading time, are easy to navigate and are gadget friendly. They can give you seamless viewing experience on all digital gadgets including tablet, smart phones and more. As such, the viewer enjoys viewing your website and is likely to spend more time on your website and even become paying customer for a long, long time to come.

4. Create Brand Image

Today, branding remains the most vital aspect of marketing. If you can create and fortify your brand image, people are willing to pay top dollar for your products or services.  With higher search engine rankings, you’ll be able to create a brand image in the minds of your visitors. People trust brands more and therefore, if you are a small business, you must create your brand image, whether locally or across the geographical boundaries. Best is, unlike other media, you don’t invest millions in advertising….It would just take a few thousand to create a brand image with affordable SEO services!

In these days of stiff competition, you simply cannot have a static website. You must create awareness about your web presence and that’s precisely what SEO will do for you.  Unless you make your web presence felt with higher search engines, having a web page will make no sense at all…

Just imagine, you are one among the few million businesses doing exactly the same business as you…How do you expect the customers to find you? Don’t get lost like a needle in the hay stack. Invest in SEO services in Mumbai… In fact, if you invest pennies in SEO today, you will reap pounds tomorrow. Such is the power of SEO!

Why SEO is So Important for Businesses

The place of SEO in enhancing your organization’s online presence is undisputable even today. If the organization wants to succeed in its online marketing efforts then it has to invest in effective SEO services. The relevant professionals will create a strong SEO optimized website which is search engine friendly as well as user-friendly, easily navigable and faster in working. The following points emphasize the importance of SEO for businesses even in today’s times.

1. It is effective still today: SEO helps the websites to improve their search engine rankings and this fact is a major contributor to driving traffic to the website. This is because a large number of search engine users still choose one of the top few suggestions in the search results. If your website appears in the top list then definitely the visitors to your online store is going to improve.
2. It will not cease to exist in foreseeable future: Besides the conventional text-based content, audio and video searches will also depend on keywords on some level. This will ensure the continuity of SEO for long times to come.
3. Cost-effective tool: Affordable SEO services have made this online marketing tool option a very cost-effective one. A reasonably good ROI is provided by SEO viz-a-viz the cost when compared to other forms such as social media marketing, PPC advertising or acquiring leads for an email marketing program.
4. Advertising minus the annoyance: When SEO is compared as a marketing tool with the television advertisements or newspaper ads it is observed that it enhances your business visibility minus the annoyance caused to the visitor. In the later two advertising media forms, the viewers are disturbed from their favorite television shows or news article reading but such is not the case here. Your business gets noticed while the visitor is looking for products and services similar to ones marketed by your business.
5. Increased popularity of online marketing: More and more people are turning to the internet for fulfilling all their shopping needs and this percentage is going to be on the increase. It is therefore of utmost importance that your business can be easily located online. If you have not adopted search engine optimization services then visitors will find it difficult to locate your online business.
6. Increased incidence of mobile searches: The percentage of people’s search on mobile devices has increased tremendously as against the desktop searches. This has opened the doors for several SEO Mumbai companies to an exciting world of new SEO techniques such as local search optimization.
7. Keeping in line with competitors: Ignoring this valuable marketing tool is making things easy for your competitor. It is therefore very essential to move forward and enhance your own position by adopting SEO techniques otherwise your competitor can easily outmaneuver you.

Summing up, SEO still remains one of the best ways of optimizing your website. It may not create magic on its own nor will it single handedly take your business to the next level. Success in business is achieved by a good combination of several marketing efforts undertaken through various channels.

Importance of Digital Marketing for your Business

In today’s times online marketing has made the buying experience for every existing and potential customer as rewarding as ever. Markets are not tied down by boundaries of any kind whatsoever and they can be accessed if one uses the right tools. This is where digital marketing services assume great importance as every business tries to tap every customer who is habituated to online marketing. So, it is best for every business to hire a digital marketing agency to greatly increase the success of its online marketing campaign.

 Online Marketing – Defined

Online marketing as the name suggests refers to the methods and tools of promoting business products and services on the internet. It is a broader term than traditional marketing as it encompasses a greater set of marketing elements that are available online.

 No Option to Digital Marketing in today’s Times

All companies, big or small have woken up to the fact that the future of marketing lies in digital marketing Mumbai and are adapting to this deviation from traditional marketing. Several of them are hiring the services of digital marketing agencies in Mumbai to devise the most effective online marketing strategies for their business. So, let us see how digital marketing company in Mumbai helps to promote your business.

 Importance of Digital Marketing cannot be undermined

A digital marketing company uses several digital marketing tools to achieve the marketing goals of business. The following points highlight their superiority.

• Cost-effective Alternative: Massive reach of targeted audience at costs much lower than those of traditional marketing methods.
• Flexible: Consumer can shop after researching for his requirements at leisure.
• Multiple Tools: Several tools like email marketing, pay per click advertising, social media tools like Facebook, Twitter are available for undertaking the marketing campaign.
• Analytics: Valuable statistical data is made available to quantify the effectiveness of your marketing campaign without additional costs.
• Immediate Improvement: Feedback through social media facilitates immediate improvements to the marketing campaign.
• Focused Approach: Demographic targeting of audience is easily possible.
• Ease & Convenience: Traditional marketing has lost a huge amount of its consumer base to the digital agedue to the ease and convenience of the online experience.
• Awesome Business Reputation: Long lasting relationships and a good business reputation thereon can be built through effective interaction and prompt replies to consumer’s communication.
• Social Media Tools: In a digital marketing campaign developed by any digital marketing company, you get to interact and connect with real people. In traditional marketing methods the target audience remains a set of people with no names and faces. In the digital marketing scenario, the more effective you are at interacting with people and gathering their likes and shares, the stronger will be your relationship with them. So much so that your brand will be treated more on a personal level than a corporate entity. 

Summarizing

Digital marketing Mumbai has surpassed traditional marketing in today’s times and hence investing in digital marketing services is the need of the hour today.As the whole world moves ahead on the digital platform many digital marketing agencies in Mumbai via for as many customers as they can to provide the best of services in the field. It is essential to choose a digital marketing company in Mumbai which has such a proven stellar record of clients and performance.

How to Enhance the Loading Speed of a Website by Perfect Optimization

Imagine you are accessing a link which takes you to the desired website. You wait and wait and the website takes a real long time to be loaded. You first blame the internet for its low speed and as being the reason for the delay in loading of the web page. Then, you try to check out the current speed of the internet and realize that it is working just fine. So, now you know that it is the website which is at fault. You are frustrated to see the poor performance of the website you wished to visit.

 However, this is your story. Such dissatisfaction of other website visitors creates large problems for the website owners. They have lesser visitors and hence in turn fail at building up their identity in the visitors’ minds. In short, this slow loading speed of the website takes a toll on the company image and hence the visitors.

 There has to be a solution to circumvent this problem. The web design team responsible for making the website needs to take care of this. Also, it is important that these performance issues are tested properly by the quality assurance team in order to reduce such incidences of low loading speeds.

 In order to overcome these performance issues, the company involved in the development of the website needs to optimize it. Herein, optimization means improving or writing the code for developing the website in a better way.

 Some of the important points to remember while optimizing a website are as follows:

1. Reduce the number of HTTP requests by using CSS or by reducing the number of components each page has
2. Try and reduce the server response time
3. Do not disable browser caching
4. Optimize the images on the basis of their size and format

 The pointers given above are real easy fixes that can help build a website which is not only functionally efficient but is also capable of being loaded quickly.

How to Design and Develop an SEO Friendly Website?

Most businesses create a website with the sole purpose of selling their products and services on the site. This can only happen when your prospective customers are able to find your site when they search in popular search engines such as Google and Yahoo.

This is why designing a SEO friendly website is so important since it can help the site achieve better ranking in search results, which in turn will drive more visitor traffic to your website.

Our aim here will be to look at some of the important seo aspects which are to be kept in mind while designing a website so that it is search engine friendly.

Designing a SEO Friendly Website

1)Image Optimization: One important aspect of search engine optimization is making the site load faster. Images have an important role to play in this regard since large images can make the site load slowly and negatively affect seo for the site.

The solution is to select images which are not very large, are of maximum size of 100kb and at most 72dpi resolution. Image compression can also be used to reduce images size and all images should have proper seo optimized keyword as ALT tag.

2)URL Structure: URLs help the search engine understand what any particular page is about. Hence, it is important to create URLs for all the pages which are meaningful and properly categorized.

As for example, it is a lot better to have a url for the logo design page under the web design section as site.com/web-design/logo-design.html rather than a dynamic url like site.com/cat1/item?=2982.

3)Use of Keywords: Apart from using keywords in the ALT tag for images, it is necessary to have selective use of keywords in other parts of any page such as in heading tags, page title, meta description, navigation, footer links, filenames and breadcrumb trails.

Proper keyword use in all these sections will ensure right optimization of each and every page, but you need to make sure only keywords which are relevant for any particular page are used in it.

4)Proper Accessibility: You will only be able to achieve better conversions on the site as well as ranking if your site is properly accessible. It means that your website should be viewable in most of the current browsers and works seamlessly in smart phones and tablets.

Smart phone reach is growing by the day and if your site does not work in mobile phones then you will be losing a large percentage of visitors who might become your prospective customers. If your site is visitor friendly, it will also be search engine friendly.

5)Use of Flash Elements: Flash can make your site load slowly as well as hard for search engines to crawl and index. This will in turn reduce your ranking in search results and visitor traffic. If all the content is within Flash then search engines will not be able to read it and you will not gain any seo advantage from content be it of any length. Thus it is important to only use Flash sparingly so that it is only part of a section of the page.

As we can see there are many important seo aspects which can be included in any web design. We as a web development company have experienced and certified web designers who are well versed in all seo aspects and can create a site which looks great, both from visitor and search engine perspective.

How to Leverage Snapchat to Reach and Market to Younger Audiences?

The most popular mobile application of recent times is the ‘Snapchat’. Its core users are in the age group of 13- 25 years. There are over 26 million active users in the U.S. Doesn’t it sound a great marketing idea to use this wide spread app for promoting brands? Many companies are already using snapchat to target and tap the potential customers.

The instant sharing of photos on Snapchat can be used to promote brands. There are other ways of engaging the visitors such as,

• Holding contests and offering immediate benefits to enthuse the users
• Giving away coupons through text pr picture messages to engage the visitors
• Convincing users to follow the brands on social media to improve the brand image.
• Announcing the new product first on snap chat to generate interest even before the actual market launch.e.g. Taco Bell released Beefy Crunch Burrito first on snapchat.

 The basic steps to be followed to promote brands on snapchat are simple,

1. Create a snapchat account
2. Promote the account on social media such as Twitter,Facebook, etc. to expand the brand visibility
3. Reward the followers of your account as a step towards converting them into customers.
4. Make a brand visual to create a strong brand image.
5. Utilize My story to reach out to the young followers and connecting with them.

 This is an easy, faster and effective means of reaching out to a broad consumer base.  This infographic, below, courtesy of Marketo,

12 Ways to Improve Your Website Today

First impression of any business depends on its carefully designed website. A good amount of thought, time and money need to be invested in the designing and if needed stepwise improvement of website design. Hiring professional website designing services can be a good option to save time and make it cost effective.

Following is a list of 12 ways to improve your website:

1. Website Navigation — Ease of navigating your website will allow the user to find exactly what’s been looked for. It will also boost the search engine rankings of your website. A descriptive website which tells the user what’s on offer in fewer clicks is popular with the users and can help to convert the user into a potential customer.
2. Call To Action Text (CTA)— Clear calls to action are specific and self explanatory viz. ‘Download’, ‘Reviews’, etc. They are in first person telling the visitor what to do. The CTA are in colors that compliment the website background.
3. Carousels — Should be used only if it is of any relevance and value addition. The number should be restricted to 1-3 to retain interest of the user and they should not be auto forward slides.  According to Smashing Magazine, using a carousel for image galleries on a product detail page may be very useful to users that are browsing on a mobile device.
4. Social Proof — To convert users into customers a message or a quote or a testimonial by an influential personality acts as a social proof of the credibility of your site and product.
5. Testimonials — Good things or opinions expressed by great, famous, loyal clients should be made very visible. Videos, Tweets, etc. should be scattered throughout the site such as the product page, case studies section, etc.
6. Team Pages — The success of a business depends to a large extent on how wellaconnectis there between the people of the company and its clients. The website pages should give the company profile, employee details, work culture, etc as they project a transparent communication.
7. Live chat — This offers an instant insight into the interest of the client garnering immediate feedback on the site and striking an effective communication with the clients and prospective customers.
8. Mobile friendly — Mobile friendly web pages offer a good user experience. The visible links and ease of navigation is a must have which will enhance the mobile search ranking of the site.
9. Internal Linking — To keep the clients moving through the site, provide various links so that they do not hit a dead end and lose interest. e.g. Link the home page to various services which in turn can be linked to contact form.
10. E-mail sign up forms — The sign up process must be crystal clear as to why the user is signing. The forms should be prominent, offer social proof and promise something concrete that will interest the potential customer.
11. Forget the Fold — Stuffing all information above the fold will make it complicated to scan through. Only important message should be on top.  A good reason to scroll will enable the users to go down the fold.
12. Thank You Page — To maintain the interest of the visitors and give them a reason to revisit and stay on your site, a thank you page can be effectively used viz.’Sign up through this page’ or ‘Offering best fortnightly deals’ or ‘Look for more news’, etc.