Why Regular Website Maintenance Is Important For Your Business

Novelty and consistency in experience engage your customers online. Website Maintenance Services ensure that new content and seamless browsing experience continues on your website. Timely website maintenance is critical for your business growth. After all, if customers don’t find value on your website or find it difficult to gain access to our offerings, you will lose sales and the whole purpose of building a website becomes pointless.

Some of the key benefits of regular website maintenance are:

• Fresh content

Imagine going to a shop and finding the same flavour of ice cream every time. You will eventually lose interest in going to that shop and would definitely want to check out the next shop which offers more flavours along with the flavour served in the first shop. Similarly, you need to give something new in your website by adding new articles, videos, slideshows or other forms of content as relevant to your business.

Another example of newness in content is of a newspaper. If you serve the same news to your website visitors, again and again, they won’t feel the need to visit your website again. At regular time intervals as apt for your business, update your website about your events, happenings in your industry, upgrades of your products and more. With web maintenance experts taking care of your content management, you can add in content in a timely manner on your site. Consistent site traffic from customers will translate to more business for your organization.

• Technical updates

You have built a WordPress website but what about maintenance? WordPress website maintenance services take care of WordPress version updates, plugin upgrades, and other technical issues by ensuring smooth functioning of your websites. Online businesses that sell products cannot afford a downtime due to technical glitches mainly during peak hours on their website. Technical upkeep is essential even for service sites where real-time services such as customer support and auctions take place.

• Better search rankings

Many SEO experts believe that search engines rankings of your website can be improved with consistent fresh content. According to the experts, Google’s crawlers give importance to those websites that provide relevant and updated content. Also, regular website maintenance takes care of broken links and error pages so that search engines can crawl the website as per the sitemap effectively.

• Customer Experience

According to a report by Walker, by the year 2020 customer experience will be overtaking product and price as the critical differentiator for branding. Faster websites, user-friendly web navigation, and customized content are essential for enhanced customer experience.

• Save cost and effort

Maintaining the website is not just about adding new content or occasional upgrades. Sometimes, people are under the pretext that website maintenance can be done on their own without much effort. Hiring a dedicated Web specialist in-house isn’t a viable option for small and mid-sized businesses. And without technical expertise, if people try to perform IT functions, they may end up creating issues that will affect the website operations and the whole thing may turn out to be a more costly affair.

Website maintenance charges a monthly or annual fee to take care of website maintenance areas such as website updates, backups, malware removal, content management and more. These service providers have scheduled backups and server performance check-ups to ensure that your website is up and running all the time. Periodic reports of maintenance sent by web maintenances companies to their clients keep the clients well-informed about the maintenance work performed on their website.

Experienced WordPress website maintenance expert can help you to reach your desired web traffic without the technical glitches that impact user experience.

For website maintenance services, get in touch with Aarav Infotech, an ISO-certified company. You can contact their website experts at www.aaravinfotech.com

Few Reasons Why HTTPS Should Be Enabled On Your Website?

HTTPS or hypertext transfer protocol is a very great way using which users can encrypt information between a web server and a browser. This protects the users of the websites from middlemen who try to steal information that is being sent to the website like login information or credit card info.

HTTPS connections have always been generally used for websites that have some sensitive information, but nowadays other sites are also switching to HTTPS lately. It is a very easy way to implement secure connections.

What are SSL certificates?

An SSL certificate can be defined as some data files that can be added to the server by the user to achieve an encrypted and secure connection between the server and browser. When it is installed, the users will be able to see a green padlock when they visit the website. It indicates that the site is secure. When HTTP is added with SSL, it becomes HTTPS.

Reasons to enable HTTPS

There are various reasons to enable HTTPS on the website, and it can be very beneficial in various ways.

• It provides a reliable status for users –

Almost everyone in the world now uses the internet today, and the common demand of everyone is safe surfing and browsing as it includes their accountability and information. For some years most of the eavesdropping and hacking incidents were mainly done online. So HTTPS was introduced which indicates that the website is a high quality and secure website.

• It protects the integrity of a website –

HTTPS is an excellent way of protecting a website from faulty communications and intruders between a website server and the browsers of the users. Encryption helps in securing house information, private data of users and client information as well as ensures that the cybercriminals are not able to interrupt the data. It helps to present the online business or website as a legitimate and secure website.

Some third-party institutions do hacking by injecting harmful and malicious ads by breaking the security of the website as well as the browser in the form of images, cookies, and scripts, etc. These can occur from any internet connection. HTTPS protects the website as well as the browsers from these intrusions and also increases a website’s integrity.

• It is excellent for search and SEO rankings –

It is also now officially declared by Google that the websites have HTTPS/SSL enable are going to get more priority over the websites that don’t have HTTPS. For example, there are two websites with almost the same parameters then the website that has HTTPS enabled will be preferred over the other site by Google while analyzing analytics and rendering SEO. This ultimately will provide excellent rankings in Google search results for the website, and the business will also grow.

• HTTPS not secure anymore by Google –

It is very important to get HTTPS enabled on a website for fixing the perceptible safe and secure encryption to external and internal information. Previously people were scared to give credit card information and other personal information online as countless phishing, and false activities took place on various websites.

So now Google is encouraging to switch to HTTPS and Chrome is now warning users that HTTP is not secure. HTTPS is much needed to run an attentive and tenable secured website. Google is also encouraging other store owners to enable HTTPS for a secure connection. Google may call out websites or companies that are not enabling HTTPS and are ignoring the safety of sensitive information of customers.

• It is also essential for mobile sites that are Google accelerated –

AMP or accelerated mobile pages technology helps in making pages load fast and instantaneously on mobile phone browsers. Google is also now indexing mobile pages as the majority of web traffic comes from mobile devices now. So Google may decide search results also considering mobile websites.

Also, load speed is also important for rankings, so websites that are AMP enabled are more likely to rank better than non-AMP sites. But for fast page load AMP also needs HTTPS. Future benefits rely on HTTPS. So it is important to buy SSL certificate to encrypt the mobile webpage traffic.

• It helps to get correct referrer data –

HTTPS is developed for a secure environment on the internet. When pages that are unencrypted come as traffic from SSL encrypted sites, the analytics render them as direct traffic and no referrer. Due to this, all referrer data is lost. So to avoid this, the websites should have SSL certificates.

HTTPS/SSL certificate is very important for a website. It not only protects the website but also the users’ valuable information. Having a good SSL certificate can be very beneficial in the growth of the company or the website.