Why Your New Website Should Be Responsive

With improvements in technical know-how, smart phones and tablets have become a part of every household. Those were the days when owning a desktop computer was considered a blessing but now the scene has changed dramatically.

Today, smart phones are in every hand right from kids to the grey haired. The tech-revolution has hit the marketing arena too and changed the needs of the buyers. Online purchase has become the order of the day and every company, or local shop or retail chain has its own website today.

So, now, a website which is equipped with all that is needed to facilitate an effective purchase and sale is the requirement of the day. The website should enable the visitors to carry out its required functions on the device that is available easily to them. For people on the go, the websites need to be accessible and usable on the smart phones and tablets while for the old school one’s the websites need to fulfill their requirements over the desktop or laptop computer.

But how is this possible? A website that is designed for a laptop becomes a problem for those who want to use it on the smart phone or tablet. This emphasizes the need for responsive websites. Responsive websites are very similar to the traditional ones. However, they have additional capabilities. The responsive designers make sure that the website tweaks itself and still maintains its character, while being displayed on screens of different sizes. This helps the smart phone and tablet users to view the websites and carry out the required tasks with no difficulty and in just the same way as they have been doing over the desktop computers or laptops.

Hence, it’s important that in today’s tech savvy world it is ensured that at least the newly developed websites are made responsive.

Responsive Web Designing have become the need of the day. If you are planning on building a new website or redoing the old one, do remember to make it responsive.

Conclusion :

This article discusses the change in the marketing habits of the consumer due to the tech-revolution. In view of this, it brings to light the need for making responsive websites an integral part of today’s web designing activities.

How to Design Awesome Landing Pages?

Landing page is that page of the website which the visitor visits before going through any other page. It is the page that leaves an impression about the business that the website is showcasing. As it is popularly said, first impression is the last one, and hence it is important to have a well designed landing page for a website. In addition to this, it is also important that the content present in this page is in line with the main business that is portrayed by the website.

However, there are different types of landing pages called Click Through and Lead Generation. The choice is to be made based on the goal considered while web designing them. If the aim of the page is to make sure that the visitor accesses the rest of the pages of the website, then it is better to select the Click Through approach of designing the landing page.

On the other hand, the Lead Generation landing page approach is used when the website has a goal of capturing its visitor data. That is, it will contain a form through which the visitors can submit their personal data in addition to getting some more important data.

Thus, the most important point that needs to be considered while doing landing page development is to understand what the goal of the website or web pages is. In addition to this, it is also important to remember who the audience is going to be.

Based on the target audience, the landing page has to be designed accordingly. The visitors can be parents of young children or adults and depending upon the category, the look and feel of the website needs to be designed.

The color as well as the layout possessed by the landing page talks a lot about the company whose website the visitor is visiting. Also it talks about the core values, the culture and the morals on the basis of which the company works. It makes the visitor believe in the company.

Thus, if the above mentioned points are considered while designing the website landing page the end result will be an amazing landing page with a high visitor rate.

Every online business needs to have an attractive website. The website determines the amount of interest generated among the visitors regarding your business.

Conclusion :

This article explains what a landing page of a website is and throws light on the pointers that should be considered to make an awesome landing page for the same.

Sure Shot Tips for Designers to get more Visitors to your Website

Web designing is not just a profession but an art as well. It also needs to be a passion. It is when you have a perfect combination of art, skill and passion all narrowing towards your profession, that you can make the most of it.

However, that alone is not sufficient. Every site designer has a hidden goal of attracting more visitors to his website, while web designing it. For that, he has to consider all aspects like the target audience, the color combinations, the content, etc. In addition, there are multiple angles to it which are discussed below.

Today, you have visitors viewing a website from several different devices. Earlier people only used desktops. Now, with the advent of technology, people have moved from desktop computers to laptops to smart phones to tablets and more. Each company that manufactures these devices has multiple models which come in a variety of sizes.

Imagine you have a website designed for the laptop computer and you try viewing it on a smart phone. You realize that it gets difficult to view it on the smart phone as compared to what you had previously seen on the laptop screen. But this is not merely because of the screen size. Instead it is because that particular website did not change its display based on the screen size. That is the website was not responsive.

Thus, if a website is not responsive it in turn loses its visitors. In addition to this, if the website does not contain content that is crisp and clear, visitors feel disinterested. Further, an inclusion of a blog makes the website interesting for visitors.

All this is not enough. It is also important that the landing page of the website is well designed and attractive enough so that the visitor feels like navigating through the website. All these are very vital points for site designers and they have to be kept in mind as they design the websites.

Thus, website development task is of importance from the viewpoint of the concerned company. If you are a company and are looking out for site designers who can help you increase the traffic to your website, you could get the required help here: https://www.aaravinfotech.com/

Conclusion :

This article emphasizes what it takes for successful web designing. It further talks on the points to be considered by web development teams in order to increase the traffic to the website.

How can you optimize for Google’s Q&As?

The main motto of any business is to stand unique among the crowd of numerous businesses. To serve the purpose, the people from various fields are thriving to prove their potential in numerous ways. The key to success is to work as per the demands of the clients. Hence, along with producing excellent products and services, it is also important to be actively involved with the public communication. Recently, Google has introduced a new attribute in Google Maps, named Questions & Answers or Q & A. This is a feature that allows other people as well as you to participate in the questions and answers regarding your business. This is a Local SEO technique that can be influence your business in a huge way. Therefore, it is mandatory to be an active participant of this feature to take your business to a new height.

Importance of Google’s Q & A

This unique feature enables others to ask questions about your business, which gets featured on the page of Google Map. Either you can answer the queries or people who have experienced your service can answer those on your behalf. But, it is always suggested to be actively involved in answering queries. This enhances the trust of the clients as well as the confusion also gets cleared. If you have your business listed under Google My Business Listing, then it will be a compulsory task for you to solve the queries of the consumers. This might seem an exhausting task, but the outcome can be proved to be highly beneficial. The online visibility from the perspective of a business owner is a must otherwise the customers might interpret the solution in the way they want. This can prove to be very harmful to your business and the customer experience. On the other hand, if you proactively respond to all the queries of the clients, the online reputation is bound to improve.

Advantages of Participating in Q & A

You need to invest a good amount of time in order to solve the queries of the clients. However, there are numerous benefits in exchange for the invested time. Let’s have a look at those:

• It is a feature that acts like an active review of your business.
• The misconceptions of the customers can be easily sorted.
• The proper answer from your end reflects trustworthiness and professionalism.
• If your competitors post a fake or degrading comment on your page, the misconception around the same gets cleared effectively.

In spite of all the advantages, the feature also has a disadvantage. If the queries of the customers get solved with this feature, then they won’t bother to click on the website, which will decrease the traffic. But, this feature can be optimized as per your requirement to get the most of it.

Optimization of Google’s Q & A

In order to optimize this latest feature, there are a few steps that need to be followed. They are as follows:

1. Tackling the feature in a dedicated way –The feature demands an acute attention in order to get the positive outcome from it. Hence, you must be able to respond to every query to avoid misinterpretation.

2. Design your own set of Q & A –If the page has not come up with various questions, it is best to get ready with your own set of Q & A, in order to give relevant and useful information. This will give the clients an appropriate insight of your business. However, before proceeding with the same, it is mandatory to get your business signed in the Google My Business account, so the answers are showcased on behalf of the business owner to prove the authenticity.

3. Include specific features in Q & A –If your business is offering specific services to the clients, mention it in this section. This will make the people aware of the same.

4. Empathize with the customers –While responding to the queries of the customers, it is important to put yourself in the customer’s shoes to gain their confidence. The language should also be normal to make it understandable.

5. Don’t sell any product –The feature has been introduced to help the customers. Hence, you should not deviate from the motto and promote any product. This will make the customers think otherwise.

6. Prompt action offers best results –When the Google Map is turned on, the push notification beeps the moment anyone posts any question. You must utilize the facility and answer the query immediately before anyone else does. Once you reply with an appropriate answer, people won’t get a space to respond with irrelevant information.

7. Utilize the voting system –The earlier responses get the most number of likes, which keeps the answer at the top of the list, making it more visible.

8. Reporting any spam –It is not possible to hide any spam or junk. However, you can report it to Google. In order to get a fruitful result from this feature, you need to keep an eagle’s eye on the page of Google’s Map. Instead of responding any query with a simple ‘no’ or ‘yes’, try to elaborate the responses. This will stop the spammers from manipulating your answers.

Conclusion

In order to get the most from this feature, it is important to fill your website with captivating content and images. This will make sure the customers get all the required information. The other way to give the customers an appropriate response is to keep the My Business Listing updated. See the feature from the perspective of customer review and utilize the questions and grievances to improvise your business. If you are successful in responding and solving all the queries, you are sure to gain the trust and confidence of the clients. This Local SEO technique will help the business in the long run. Google is still thriving to improve the feature in many ways. Hence, you can expect to see certain changes as well. But for the time being, it is important to keep a track on the page to make the feature work for your business.

How Voice Search Will Affect SEO

In today’s business world, people prefer to open messages on their smart-phone messenger app instead of sending snail mail as the recipient of your message will receive it in a matter of seconds. People now search information online. Voice search is the newest addition in the search engine optimization world. This technology is here and is gaining importance. Increasingly, people are using voice search on their smartphones, tablets or voice assistants like the Amazon Echo or Google Home devices to search for gathering information on the internet.

What is Voice Search? & Current Voice Search Assistant

Voice Search usually allows the user to use a voice command to search the Internet. It isusually mobile and often locally focusedand allows the users to use Google search by speaking on a mobile phone or computer. Voice search is becoming more and more popular with the addition of voice activated personal devices.

Today, with improved voice recognition and the ability to interpret user intent, voice search not only help consumers to interact with their devices but also creates more opportunities for businesses using these apps and has a positive effect in the world of organic search. Here are some of the top current voice search assistants:

• • Amazon Echo/Alexa – It is an external speaker device that allows you to play audio files from popular streaming sites and make phone calls using its omnidirectional audio monitoring. Users usually command Echo to relay the news, read audiobooks, check the scores in your favorite team’s game and the list goes on and on and it can even play up to 20 questions.
  • Google Assistant – Google Assistant is ready to power many of Google’s gadgets and one of them is the Google Home device. It is like Echo. Users usually issues voice commands which are picked up by the device and the device then responds accordingly, whether answering your question or planning out your day for you.Google Assistant is available also on Android Wear wristwatches where you can send text messages and receive directions on the go.
  • Microsoft Cortana – It was first released Cortana via the Windows 10 OS. Cortana can do many things ranging from booking trips and finding restaurants to searching for websites and more.

• Siri/iphone – Siri is your best friend if you’re using an Apple device. It works hands-free, so you can ask him any question. It lets your voice to work as a remote control for connected products in your home.

Content and Keywords

Optimizing for voice search means that there should be some diverse keyword research strategy. It also requires a dissimilar way of writing the content on your site. Your keyword strategy means you need to re-think our content. It must be more conversational in nature and impersonate how real people talk and ask questions verbally as voice searchers usually have more urgent needs in mind. You should start thinking about the types of questions you get when customers call you on the phone to ask questions about your business. According to search engine watch a 61% YoY increase in question phrases.

Start writing and recording the exact words they use when they talk to customer service representatives.The keywords or answer to the question you are trying to optimize for must be in the first paragraph of your web page, if possible in the first sentence. Most voice searches nowadays have more than five words. So, when you optimize content for voice, you need to use words and phrase strings that people say when they are asking a real question. For example, “How do cyclones form?” More than 20% of featured snippets are triggered by these top 25 words.

The rise of mobile search

It is found that 80% of people use a smartphone and spend an average 3 hours a day on their smartphone. But, now people changed the way they used to search. They use voice search due to short time, it is more conversational and natural in tone. It provides the best results for on-the-go searchers. So, the devices try to find easily identifiable, short and relevant pieces of content to serve back to the searcher.

Opportunities for local SEO

It is important to be local friendly as lot of people use voice search while driving to find local businesses, get directions, or find phone numbers. Therefore, your mobile-friendly website must follow the basic local optimization rules of having all your basic information in text format like

• Business name
• Physical address
• Local phone number
• Directions

Voice search guide people to you. So, if regular Google search cannot crawl an image, voice search is also not going to display an image of your address and phone number to someone driving their car either. Therefore, when you optimize your website or specific web pages for voice search, test the queries you are optimizing for on each voice search platform. If you are a local business trying to get local customers, write with local intent. You should optimize your Google My Business Listing with voice search in mind.

Target Q&A Content

When you start considering voice SEO, first determine user intent, average search volume, and competition. Then, look for keywords that involve a question and write content that answers those questions. One way to start optimizing for voice search is to start creating Q&A pages that will answer commonly asked questions by your customers. You must get your whole team involved and brainstorm and then document questions your customer support team gets, what questions you receive via email or when talking to customers at trade shows. Write down the exact saying the person uses when they ask the question and write content that answers that question. Write more pages on individual or specific topics and think of questions people generally ask about your products and services and write content that answers those questions. You can then review third-party guides like CNET’s complete list of Siri commands, Ok Google commands, and Cortana commands.

Conclusion

Voice search and personal assistants are altering the landscape. It is presenting a new challenge and opportunity for marketers, who will in future should reassess their SEO strategy to accommodate such changes. By 2020, it is expected that voice and image-based searches will contribute at least half of all searches.