Why SEO Is Important For Business In 2019?

There are so many things a digital marketing and SEO company can do to build your online presence. Search Engine Optimization (SEO) emerged with the rise of people turning to search engines to find solutions for their problems. Be it a mere question to find the amount of water to be added in a soup recipe or to find a furniture shop in the vicinity, searching online is a common practice these days.

The way of life has changed in many ways. Take for example, geographic navigation. GPS systems made navigation easier. Digital route maps are gaining accuracy with user inputs. A search engine will guide you with the name of all the establishments that can help you with food, fuel or other facilities in your route. Google, Bing and Yahoo are some of the leading search engines in the world.

Among search engines, Google holds the highest market share. You will find user reviews of businesses, landmarks, and other places on the digital route maps. Reviews, good or bad, create an impression of the business for online users. To manage these reviews, you may need the best SEO services. India-based companies have some of the best SEO experts to manage a brand’s online presence online.

We are nearing the end of the year and it’s time to take a look at how SEO is going to impact businesses in 2019.

(Source: https://www.hubspot.com/marketing-statistics)

Just speak for a search audio response

These days devices with voice-enabled searches are changing the way we seek answers. Be it Apple’s Siri or Amazon’s Alexa, people are moving towards a tomorrow where they no longer have to key in the search query, they just need to ask what they need. While the voice assistants are still learning to better answer the queries of users, next year, they will be much smarter with the data they have acquired so far. Search Engine Optimization is not just about page rankings in search engines, it is much more. Explore SEO for voice searches with an experienced SEO Agency. India is an emerging nation where tech-savvy consumers are adapting to latest tech offerings such as voice assistants. Providers of SEO services who stay abreast of the latest in the SEO and tech world will be needed for serving forward-thinking clients.

(Source: Google 2018 https://www.hubspot.com/marketing-statistics)

Consistent brand experience across devices

Your website’s performance matters across devices. Does it take too much time to load on smartphones? Is it easy to navigate your website on a mobile device? Smartphones continue to be useful for search but limiting SEO efforts to smartphones isn’t going to help in 2019.

In 2018, Google introduced the mobile-first indexing update. 2018 had been a year where the trend of using mobile phones and other handheld devices to search increased. And 2019 will be a year where this trend will continue with more and more users shifting to sleek devices with seamless interfaces to search for answers.

Those providing SEO services as per the latest trends will have to emphasize the importance of moving to mobile-friendly web pages to clients who haven’t done so yet.

Intelligence for personalisation with AI and future technologies

Leading technology companies are developing future technologies or acquiring new technologies to find keep up with the times. Artificial Intelligence is used by most companies to offer personalised services to clients. The data generated from AI services is being used now for decision-making and creating innovative business strategies that better address the needs of the customers.

Search engines are using AI to evaluate websites on the basis of user-friendliness and data relevance. SEO companies, therefore, need to develop strategies that include provide better user experience and valuable content to users who search for their services. Ecommerce search and social media search engines are also gaining prominence.

Simply focussing on usual search engines isn’t enough anymore. How the latest search trends and upcoming technologies are going to transform the SEO landscape is something to watch out for in 2019.

Aarav Infotech is an ISO-certified digital marketing and SEO services company that helps businesses to stay ahead by implementing strategies as per the latest SEO trends. 

Why is SEO Crucial Element in a Digital Marketing Strategy?

Search Engine Optimization (SEO) is optimization efforts made by marketers for brands to get discovered by their target audience in search engines easily. That’s not it, SEO services assist in the implementation of an important digital marketing strategy wherein the success in organic search rankings amplify the efforts put in others digital marketing areas such as Online Reputation Management (ORM), Search Engine Marketing(SEM) etc.

There are several strategies used by an SEO agency. India has several companies that offer integrated digital marketing services with competitive SEO services as well. Generally, an experienced SEO company runs the necessary SEO audits to analyze your website before discussing strategies relevant to your business.

After understanding the problem areas and the need for SEO as per the audit results, you may invest in the expertise of an SEO services company. Some of the actions performed by the SEO experts to improve your SEO include adding meta tags and inbound links. Based on keyword research, the keyword density of relevant keywords on your website is increased strategically using well-crafted content pieces.

Power Of Consistent SEO Efforts

Are you investing all your time and energy only in specific channels at a time? Because success stories will prove that the success of digital marketing efforts depends on integrated marketing strategies. SEO is a digital marketing strategy that you cannot implement once and exit. To sustain the success, you have to perform SEO maintenance on a regular basis.

There’s no doubt that well-implemented SEO efforts help you to gain improved rankings for your web pages in search results. However, there are instances where companies invest in SEO and once the rankings are enhanced, they move on to investing in other digital marketing strategies. What many business owners fail to see is that SEO helps in long-term success only when consistent efforts are put in to maintain the achieved rankings.

Imagine getting a plant, nurturing it and then leaving it aside to focus on other plants. The plant needs constant nurturing to stay alive. Similarly, if you do not continue your SEO campaigns to maintain the rankings, the rankings will eventually drop. Later, you will have to start all over again to build your rankings. This will also mean that you will have to spend more on fresh SEO campaigns for regaining your search rankings.

Now, if you run SEO, Search Engine Marketing, Social Media and other digital campaigns in an integrated manner, you will get a fuller online presence. Video campaigns will be in alignment with your text ads. There will be consistency in your brand presence all across the web.

More Than Search Engine Rankings

Search engines are no longer about a single search page listing. When you search for a query on Google, the AI-powered search engine gives you a results page with location maps, images, social media links, video links and lots more. SEO specialists will understand your business and develop strategies to gain maximum visibility in areas that will bring in more business for your company.

While experts from an SEO company craft strategies to improve your organic reach, the end goal is to enhance the overall online presence of your business to gain maximum ROI. Maintaining a top position in the Search Engine Result Pages ultimately results in a boost in considerable traffic for your websites. By making the appearance of your site in the prominent search listings, SEO services get you greater brand credibility.

Be it e-commerce or non-e-commerce websites, SEO leads to results which are visible and trackable. Finally, SEO offers the dual benefit of assisting the search engines to navigate through your website easily and helping your website visitors with an intuitive site experience.

To conclude, SEO turns out to be among the most cost-efficient marketing strategies to boost ROI which needs to be taken seriously. Discuss with experts about designing an SEO-integrated digital marketing plan for your business and any digital marketing service.