5 Advanced Ways to Reduce Shopping Cart Abandonment

Are you worried about people leaving your website without buying? Have you tabulated the shopping card abandonment rate? Most online retailers experience card abandonment that is people leaving website without completing the purchase. Well, just like in an offline business, you are bound to have some consumers leave without making a purchase; similarly people may leave your website without completing that vital, final step. And every time a customer abandons his cart, you are losing revenue… Therefore; you must measure and take essential steps to reduce this rate.

Well, If you card abandonment is within 3%, you have what can be called as a “near perfect e-commerce website. But if your cart abandonment rate is 10% more, you should take active steps to curtail this rate.

Here are 5 vital steps your e-commerce development company should provide to help you reduce shopping cart abandonment rate:

1. Store’s Security and Privacy:

The number concern for an online buyer is that of security owing to a vast number of online frauds being perpetrated by scammers. Therefore, if you assure your visitors that your website is secured and their interests are safeguarded, definitely, you’ll be able to motivate your visitors to take the final step. So, the first step is to ensure your store’s security with SSL encryption. Displaying a badge to this effect will ease off their concern.

2. Showcase Stock Availability:

In many cases, the customers go through the entire process of selecting the goods and when it comes to adding it to the cart, the website displays “Out of Stock” sign. Now, this can be very frustrating. It will shoo away the customers and create a bad impression in their minds. Showing that the stock of particular item is available will let customers know in advance and save their time.

3. Display Shipping Fees Well Before Checkout:

Don’t keep your customers in the dark till the last moment. Let them know how much they will need to shell out on shipping fees when they add to the cart. This will build trust.

4. Create urgency:

If the buyers feel that they will get the best deal only if they complete the purchase now, or if there is only limited stock or offer for a limited period, the buyers are more likely to make a purchase now. So, create urgency by adding tags such as:

• Last 10 pieces
• Offer ends in next 2 days
• Extra discount for the first 10 customers

5. Make the Checkout Process Easy:

Complicated, long winding check out process will put off your visitors and make them lose their patience and leave abruptly. So, refrain from asking unnecessary, irrelevant information. Asking your   e-commerce website development provider for too much of information will also raise doubts in the mind of your visitors. Keep it crisp, sweet and short to retain your shoppers.

These 5 steps will go a long way in reducing your shopping cart abandonment rate. Ask your  e-commerce development service provider to implement these and you’ll witness increased revenue and loyal customers!

The 4 Key Benefits of SEO for Small Businesses

If you are a small business owner and are not using SEO services, you are leaving big money on the table. With over 60% consumers searching for products and services online today, and the number only going to increase with easy passing day, you simply can’t ignore this handy solution to expand your customer size.

Here are 4 key benefits of SEO for small businesses:

1. Create website that is loved both by users and the search engines

Create clean, crisp and well-structured website that provide seamless user experience. With easy navigation, users are bound to stay longer on your website and increase page views.  Content centric websites such as blogs and sales pages will keep your users engaged and motivate them to buy from you. Plus, a clean website is loved by search engines and they’ll rank your website higher, thereby increasing your visitors.

2. Improve your Return on Investment

With SEO, your page rank will improve on the search engines. This will bring you more organic visitors- REAL people who are interested in what you have to offer. This will improve your click through rate and boost your revenue, thus giving you increased return on investment.

3. Enjoy Higher Conversions

Search engine optimized websites are crisp. They take least loading time, are easy to navigate and are gadget friendly. They can give you seamless viewing experience on all digital gadgets including tablet, smart phones and more. As such, the viewer enjoys viewing your website and is likely to spend more time on your website and even become paying customer for a long, long time to come.

4. Create Brand Image

Today, branding remains the most vital aspect of marketing. If you can create and fortify your brand image, people are willing to pay top dollar for your products or services.  With higher search engine rankings, you’ll be able to create a brand image in the minds of your visitors. People trust brands more and therefore, if you are a small business, you must create your brand image, whether locally or across the geographical boundaries. Best is, unlike other media, you don’t invest millions in advertising….It would just take a few thousand to create a brand image with affordable SEO services!

In these days of stiff competition, you simply cannot have a static website. You must create awareness about your web presence and that’s precisely what SEO will do for you.  Unless you make your web presence felt with higher search engines, having a web page will make no sense at all…

Just imagine, you are one among the few million businesses doing exactly the same business as you…How do you expect the customers to find you? Don’t get lost like a needle in the hay stack. Invest in SEO services in Mumbai… In fact, if you invest pennies in SEO today, you will reap pounds tomorrow. Such is the power of SEO!