Why SEO is So Important for Businesses

The place of SEO in enhancing your organization’s online presence is undisputable even today. If the organization wants to succeed in its online marketing efforts then it has to invest in effective SEO services. The relevant professionals will create a strong SEO optimized website which is search engine friendly as well as user-friendly, easily navigable and faster in working. The following points emphasize the importance of SEO for businesses even in today’s times.

1. It is effective still today: SEO helps the websites to improve their search engine rankings and this fact is a major contributor to driving traffic to the website. This is because a large number of search engine users still choose one of the top few suggestions in the search results. If your website appears in the top list then definitely the visitors to your online store is going to improve.
2. It will not cease to exist in foreseeable future: Besides the conventional text-based content, audio and video searches will also depend on keywords on some level. This will ensure the continuity of SEO for long times to come.
3. Cost-effective tool: Affordable SEO services have made this online marketing tool option a very cost-effective one. A reasonably good ROI is provided by SEO viz-a-viz the cost when compared to other forms such as social media marketing, PPC advertising or acquiring leads for an email marketing program.
4. Advertising minus the annoyance: When SEO is compared as a marketing tool with the television advertisements or newspaper ads it is observed that it enhances your business visibility minus the annoyance caused to the visitor. In the later two advertising media forms, the viewers are disturbed from their favorite television shows or news article reading but such is not the case here. Your business gets noticed while the visitor is looking for products and services similar to ones marketed by your business.
5. Increased popularity of online marketing: More and more people are turning to the internet for fulfilling all their shopping needs and this percentage is going to be on the increase. It is therefore of utmost importance that your business can be easily located online. If you have not adopted search engine optimization services then visitors will find it difficult to locate your online business.
6. Increased incidence of mobile searches: The percentage of people’s search on mobile devices has increased tremendously as against the desktop searches. This has opened the doors for several SEO Mumbai companies to an exciting world of new SEO techniques such as local search optimization.
7. Keeping in line with competitors: Ignoring this valuable marketing tool is making things easy for your competitor. It is therefore very essential to move forward and enhance your own position by adopting SEO techniques otherwise your competitor can easily outmaneuver you.

Summing up, SEO still remains one of the best ways of optimizing your website. It may not create magic on its own nor will it single handedly take your business to the next level. Success in business is achieved by a good combination of several marketing efforts undertaken through various channels.

Importance of Digital Marketing for your Business

In today’s times online marketing has made the buying experience for every existing and potential customer as rewarding as ever. Markets are not tied down by boundaries of any kind whatsoever and they can be accessed if one uses the right tools. This is where digital marketing services assume great importance as every business tries to tap every customer who is habituated to online marketing. So, it is best for every business to hire a digital marketing agency to greatly increase the success of its online marketing campaign.

 Online Marketing – Defined

Online marketing as the name suggests refers to the methods and tools of promoting business products and services on the internet. It is a broader term than traditional marketing as it encompasses a greater set of marketing elements that are available online.

 No Option to Digital Marketing in today’s Times

All companies, big or small have woken up to the fact that the future of marketing lies in digital marketing Mumbai and are adapting to this deviation from traditional marketing. Several of them are hiring the services of digital marketing agencies in Mumbai to devise the most effective online marketing strategies for their business. So, let us see how digital marketing company in Mumbai helps to promote your business.

 Importance of Digital Marketing cannot be undermined

A digital marketing company uses several digital marketing tools to achieve the marketing goals of business. The following points highlight their superiority.

• Cost-effective Alternative: Massive reach of targeted audience at costs much lower than those of traditional marketing methods.
• Flexible: Consumer can shop after researching for his requirements at leisure.
• Multiple Tools: Several tools like email marketing, pay per click advertising, social media tools like Facebook, Twitter are available for undertaking the marketing campaign.
• Analytics: Valuable statistical data is made available to quantify the effectiveness of your marketing campaign without additional costs.
• Immediate Improvement: Feedback through social media facilitates immediate improvements to the marketing campaign.
• Focused Approach: Demographic targeting of audience is easily possible.
• Ease & Convenience: Traditional marketing has lost a huge amount of its consumer base to the digital agedue to the ease and convenience of the online experience.
• Awesome Business Reputation: Long lasting relationships and a good business reputation thereon can be built through effective interaction and prompt replies to consumer’s communication.
• Social Media Tools: In a digital marketing campaign developed by any digital marketing company, you get to interact and connect with real people. In traditional marketing methods the target audience remains a set of people with no names and faces. In the digital marketing scenario, the more effective you are at interacting with people and gathering their likes and shares, the stronger will be your relationship with them. So much so that your brand will be treated more on a personal level than a corporate entity. 

Summarizing

Digital marketing Mumbai has surpassed traditional marketing in today’s times and hence investing in digital marketing services is the need of the hour today.As the whole world moves ahead on the digital platform many digital marketing agencies in Mumbai via for as many customers as they can to provide the best of services in the field. It is essential to choose a digital marketing company in Mumbai which has such a proven stellar record of clients and performance.

How to Enhance the Loading Speed of a Website by Perfect Optimization

Imagine you are accessing a link which takes you to the desired website. You wait and wait and the website takes a real long time to be loaded. You first blame the internet for its low speed and as being the reason for the delay in loading of the web page. Then, you try to check out the current speed of the internet and realize that it is working just fine. So, now you know that it is the website which is at fault. You are frustrated to see the poor performance of the website you wished to visit.

 However, this is your story. Such dissatisfaction of other website visitors creates large problems for the website owners. They have lesser visitors and hence in turn fail at building up their identity in the visitors’ minds. In short, this slow loading speed of the website takes a toll on the company image and hence the visitors.

 There has to be a solution to circumvent this problem. The web design team responsible for making the website needs to take care of this. Also, it is important that these performance issues are tested properly by the quality assurance team in order to reduce such incidences of low loading speeds.

 In order to overcome these performance issues, the company involved in the development of the website needs to optimize it. Herein, optimization means improving or writing the code for developing the website in a better way.

 Some of the important points to remember while optimizing a website are as follows:

1. Reduce the number of HTTP requests by using CSS or by reducing the number of components each page has
2. Try and reduce the server response time
3. Do not disable browser caching
4. Optimize the images on the basis of their size and format

 The pointers given above are real easy fixes that can help build a website which is not only functionally efficient but is also capable of being loaded quickly.

How to Design and Develop an SEO Friendly Website?

Most businesses create a website with the sole purpose of selling their products and services on the site. This can only happen when your prospective customers are able to find your site when they search in popular search engines such as Google and Yahoo.

This is why designing a SEO friendly website is so important since it can help the site achieve better ranking in search results, which in turn will drive more visitor traffic to your website.

Our aim here will be to look at some of the important seo aspects which are to be kept in mind while designing a website so that it is search engine friendly.

Designing a SEO Friendly Website

1)Image Optimization: One important aspect of search engine optimization is making the site load faster. Images have an important role to play in this regard since large images can make the site load slowly and negatively affect seo for the site.

The solution is to select images which are not very large, are of maximum size of 100kb and at most 72dpi resolution. Image compression can also be used to reduce images size and all images should have proper seo optimized keyword as ALT tag.

2)URL Structure: URLs help the search engine understand what any particular page is about. Hence, it is important to create URLs for all the pages which are meaningful and properly categorized.

As for example, it is a lot better to have a url for the logo design page under the web design section as site.com/web-design/logo-design.html rather than a dynamic url like site.com/cat1/item?=2982.

3)Use of Keywords: Apart from using keywords in the ALT tag for images, it is necessary to have selective use of keywords in other parts of any page such as in heading tags, page title, meta description, navigation, footer links, filenames and breadcrumb trails.

Proper keyword use in all these sections will ensure right optimization of each and every page, but you need to make sure only keywords which are relevant for any particular page are used in it.

4)Proper Accessibility: You will only be able to achieve better conversions on the site as well as ranking if your site is properly accessible. It means that your website should be viewable in most of the current browsers and works seamlessly in smart phones and tablets.

Smart phone reach is growing by the day and if your site does not work in mobile phones then you will be losing a large percentage of visitors who might become your prospective customers. If your site is visitor friendly, it will also be search engine friendly.

5)Use of Flash Elements: Flash can make your site load slowly as well as hard for search engines to crawl and index. This will in turn reduce your ranking in search results and visitor traffic. If all the content is within Flash then search engines will not be able to read it and you will not gain any seo advantage from content be it of any length. Thus it is important to only use Flash sparingly so that it is only part of a section of the page.

As we can see there are many important seo aspects which can be included in any web design. We as a web development company have experienced and certified web designers who are well versed in all seo aspects and can create a site which looks great, both from visitor and search engine perspective.

How to Leverage Snapchat to Reach and Market to Younger Audiences?

The most popular mobile application of recent times is the ‘Snapchat’. Its core users are in the age group of 13- 25 years. There are over 26 million active users in the U.S. Doesn’t it sound a great marketing idea to use this wide spread app for promoting brands? Many companies are already using snapchat to target and tap the potential customers.

The instant sharing of photos on Snapchat can be used to promote brands. There are other ways of engaging the visitors such as,

• Holding contests and offering immediate benefits to enthuse the users
• Giving away coupons through text pr picture messages to engage the visitors
• Convincing users to follow the brands on social media to improve the brand image.
• Announcing the new product first on snap chat to generate interest even before the actual market launch.e.g. Taco Bell released Beefy Crunch Burrito first on snapchat.

 The basic steps to be followed to promote brands on snapchat are simple,

1. Create a snapchat account
2. Promote the account on social media such as Twitter,Facebook, etc. to expand the brand visibility
3. Reward the followers of your account as a step towards converting them into customers.
4. Make a brand visual to create a strong brand image.
5. Utilize My story to reach out to the young followers and connecting with them.

 This is an easy, faster and effective means of reaching out to a broad consumer base.  This infographic, below, courtesy of Marketo,

12 Ways to Improve Your Website Today

First impression of any business depends on its carefully designed website. A good amount of thought, time and money need to be invested in the designing and if needed stepwise improvement of website design. Hiring professional website designing services can be a good option to save time and make it cost effective.

Following is a list of 12 ways to improve your website:

1. Website Navigation — Ease of navigating your website will allow the user to find exactly what’s been looked for. It will also boost the search engine rankings of your website. A descriptive website which tells the user what’s on offer in fewer clicks is popular with the users and can help to convert the user into a potential customer.
2. Call To Action Text (CTA)— Clear calls to action are specific and self explanatory viz. ‘Download’, ‘Reviews’, etc. They are in first person telling the visitor what to do. The CTA are in colors that compliment the website background.
3. Carousels — Should be used only if it is of any relevance and value addition. The number should be restricted to 1-3 to retain interest of the user and they should not be auto forward slides.  According to Smashing Magazine, using a carousel for image galleries on a product detail page may be very useful to users that are browsing on a mobile device.
4. Social Proof — To convert users into customers a message or a quote or a testimonial by an influential personality acts as a social proof of the credibility of your site and product.
5. Testimonials — Good things or opinions expressed by great, famous, loyal clients should be made very visible. Videos, Tweets, etc. should be scattered throughout the site such as the product page, case studies section, etc.
6. Team Pages — The success of a business depends to a large extent on how wellaconnectis there between the people of the company and its clients. The website pages should give the company profile, employee details, work culture, etc as they project a transparent communication.
7. Live chat — This offers an instant insight into the interest of the client garnering immediate feedback on the site and striking an effective communication with the clients and prospective customers.
8. Mobile friendly — Mobile friendly web pages offer a good user experience. The visible links and ease of navigation is a must have which will enhance the mobile search ranking of the site.
9. Internal Linking — To keep the clients moving through the site, provide various links so that they do not hit a dead end and lose interest. e.g. Link the home page to various services which in turn can be linked to contact form.
10. E-mail sign up forms — The sign up process must be crystal clear as to why the user is signing. The forms should be prominent, offer social proof and promise something concrete that will interest the potential customer.
11. Forget the Fold — Stuffing all information above the fold will make it complicated to scan through. Only important message should be on top.  A good reason to scroll will enable the users to go down the fold.
12. Thank You Page — To maintain the interest of the visitors and give them a reason to revisit and stay on your site, a thank you page can be effectively used viz.’Sign up through this page’ or ‘Offering best fortnightly deals’ or ‘Look for more news’, etc.