What Key Emerging Trends will Impact SEO in 2017?

Google and search engines are constantly evolving the SEO landscape to not only bring the best possible content, but also to imbibe some of the most subtle and significant changes in the way we use technology today, to make it more user friendly. This includes Voice Searches, AMP, RankBrain etc. Here are some of the key trends we can look forward to in SEO space in 2017

1) Accelerated Mobile Page (AMP)

Google has moved to AMP Protocol for indexing the pages since February 2016. It contains three parts – AMP HTML, AMP JS and Google AMP Cache. It allows building webpages for static content that render speed and improves page performance considerably. It is also considered to have a significant impact on ranking in the upcoming year as Google links AMP pages in all its search results. Many companies providing SEO Services are already looking to optimise for AMP as it is expected to gain more momentum in 2017.

2) RankBrain

2017 is also going to take us back to basics, i.e;Rank tracking. Google’s Rankbrain has huge impact on SEO management as it requires keyword optimisation, basis what, the user is likely to search or mean instead of carrying out a literal word-based search. The RankBrain AI System will get smarter and crucial to the ranking process in future. It will allow a SEO company to complement their research with the Google’s ‘related searches’ results for the targeted keyword and build organic content around it for better page response. RankBrain allows building resources that can be useful even when not all keywords can be fit in the article.

3) Long content will cease to be attractive

Search Engines place a lot of emphasis on the content to index websites. With the increasing number of mobile searches, the content needs to be rich yet concise. Also Google often displays the required content in the search results directly, be it webpages, videos or even info-graphic images. A rich or visual content can help the owners achieve enhanced listing on search engine results page compared to the lengthy write-ups which even compromises the upload speed.

4) SEO for Mobile-First

In the upcoming year, Google and search engines will continue to focus on the bringing the best and the most relevant content to their users as one sees the mobile search volumes surge. With the increased mobile searches and the Google’s mobile-friendly algorithms for better SEO, trimmed sites with less loading time and user-friendliness will have better domain authority and keyword ranking.

5) Voice Search

More and more millennials use voice search and using virtual assistants like Siri and Google Now on their smartphones. About 20% of the Google searches are voice based and the numbers will continue to rise in 2017 as well. SEO for voice search requires better understanding of what a user is likely to search for or speak – including buzzwords, slang etc, to optimise search results.

In the world of 24/7 connectivity, the content engagement is a key for an online marketer. Hence it is imperative to be mindful of upcoming trends.

Important Factors for Better Local SEO Results to Rank in Google

There are a number of factors that help you to get a better rank in Google. The SEO is undeniably the best way to publicize your business. If a company is planning to sell its products online the website isn’t going to help the most in such cases. The right SEO will make you do more business. It is essential to capture a large volume of customers who search online for various products or services. Local SEO is seen by many as the new way to promote business in an effective way.

To have a better SEO service it requires certain skills. A good understanding of the search ranking factors is truly essential. Local search engines will have great working with the best local SEO strategy. To get more traffic you should seek advice from local SEO services. There are many offering affordable and dependable SEO services. Here are some important factors for better Google ranking:

Appoint the right SEO company

These days there are various agencies offering online marketing services. There is a lot of differing information out there when it comes to suggest about selecting which SEO Company is right for you. Take the time to appoint the most dependable service provider.

Place your page 100% complete:

This may seem a pretty obvious factor and well, it is.However, this is one that we all often overlook. Each area of your Google page should be completed to provide the user with the maximum possible information. This helps the CTR (click through rate).

Keywords in title or description:

If possible, include one of your targeted keywords in the title and in the description. Take care to choose your business categories that are both associated with your business and your chosen targeted keywords.

Photos and videos Geo tagged:

Upload your photos to panoramio or flickr and tag their locations to correspond with your Google places page.

A Number of reviews:

This has been a source of much debate, but truly a review has a positive effect on your Google places ranking. It doesn’t only help the ranking, but improves your click- through rate as well. If you can have positive reviews from your positive clients it definitely plays a significant role in giving you the desired ranking.

Geo site map uploaded:

Upload a geo site map to your website’s root folder and submit it to Google’s webmaster tools. This will definitely help Google identify your location and helps link your website to your Google places page.

Most effective tips for SEO:

Following four tips will help you with local SEO:

1. Optimize your website for mobile users
2. Optimize your voice search
3. Business listing on search engines
4. Offer great customer experience.

It is important to test every SEO strategy that you employ. There are many traffic tracking programmers available that you should know to check the effectiveness of the SEO tactics. The traffic tracking websites will give details about how the site is performing. They give you details about the keywords used by the customers and location of the customers who searches it.