How online content is transforming the businesses today?

So, you have built a nice website for your business. Any online enquires about your business after the website was launched? It’s always good to have a intuitive and engaging website. But whether it is rebranding or introducing your company to an online audience, your website will pull the right audience only with SEO-optimized content and great marketing campaigns. Search Engine Optimization i.e. SEO further enhances your website’s capabilities to reach your target audience. In short different areas of Digital Marketing and SEO services are together needed for a strong online presence to attract clients

Satisfying SEO Skills

Did you know, as per Google, “50% of consumers visit a store within a day of their local search on a smartphone.” That’s why, a SEO Company can work wonders for you. SEO strategies can be implemented successfully with the expertise of a knowledgeable Digital Marketing Agency. As per Forrester, “93% of online experiences begin with a search engine.”

Key SEO areas:

• Unleash SEO, the secret weapon of the internet to be found by the search engines and the people relevant to your business.
• Local SEO can bring your target audience to your local store with location-based targeting.
• Ecommerce SEO can help in boosting your sales by attracting more visitors to your online store.

Excellent User Experience

Imagine people seeing a corporate website when they come looking for a fun brand which is your identity. Or say, you have built an online store but there are so many elements cluttered on your web page that the customer can’t find what they are looking for and move on to your competitor who give them a better page navigation experience. These examples just emphasize the fact that user experience matters a lot.

With technological advancements, a lot of functions on your website can be made easier with simplified and seamless user experience. Too many colours or features are not required, just the right balance of features with engaging content, faster page loads and design that resonates with your brand is all that you need to keep customers wanting to come back to you. SEO services clean up your website and increase the speed in the loading of web pages.

Take the Right Help

These days there are enough tools to make the most of a business website. You need not think twice for seeking the support of a good Digital Marketing Agency to build your online presence. Digital Marketers know what will work best for your business. They will design and execute online strategies with high-end data analytics and optimization techniques.

The bottom-line is, “Do not lose opportunities and act wisely by hiring a reputed Digital Marketing Agency to grow your business.”

Aarav Infotech is an experienced Digital Marketing Agency delivering SEO services and more.

Which brands have you interacted with online? Which eCommerce brands do you remember the most these days? How do you feel about their digital marketing impact?

Increase Organic Traffic Over 60-70% by Using Technical SEO

Search Engine Optimization(SEO) is a great way to reach potential customers looking for your products or services with high website rankings in organic search engine results. Now attract a huge amount of organic traffic to your website with Technical SEO.

People usually hire SEO services to optimize their websites for search engines such as Google, Yahoo, Bing etc. This attracts organic search traffic and boosts your page rankings on Search Engine Results Page(SERP) when online users search for keywords related to your company.

Importance of Technical SEO

SEO can be achieved through Technical SEO and Content Marketing. Technical SEO creates a SEO-ready structure for your website as per the search engine guidelines while Content Marketing builds valuable content to generate organic traffic.

Technical SEO enhances a website’s architecture making it easier for search engines to find your website among others. It creates a path with strategic use of keywords by indexing pages, checking site response and build the site’s capability. Technical SEO Experts use specialized tools to find all the technical data related to a website. This data helps them to determine the health of a website and why it is ranking low in SERPs.

Technical SEO analysis is used to understand a website and identify issues to plan corrective measures. These measures are carefully planned and relevant changes are made in website codes to optimize the website. Also. keywords are carefully embedded in web pages without keyword stuffing.

Content Marketing definitely improves your website traffic but technical SEO creates a way for it to work effectively. Therefore, Technical SEO is as important as content marketing in search engine rankings.

You need to resolve some of these Key Technical SEO Issues

Broken Links, Redirects & the 404 Page

Broken links of a website can lower the search engine rankings. Through SEO analysis, you can check for all the broken links on your website and create suitable redirects for these pages or remove them if they are not longer required. Similarly, 404 error pages affect your rankings too. It is better to have 301 redirect than a 404 error code that has no authority.

Schema Markup

Schema Markups are a set of markups that are used by webmasters for SEO purposes to embed structured data on the websites. This action enables search engines to easily discover the website. It tells the search engines about the page and can highly increase the click-through rate.

Custom Tag

Custom tags are written to make your web pages more relevant to search engine bots looking for relevant data as per specific keywords or phrases. You can include keywords or phrases in your tags most relevant to your web pages.

HREFLANG Tags

These tags are used on web pages to indicate the language used in the web pages. With HREFLANG tags, search engines will show results based on location as per the language.

Meta Tag language

With Meta Tag language, search engines can determine the language of the websites. This tag communicates the languages supported by the website.

XML Sitemap

Adding an XML Sitemap to your site helps Google and other search engines to crawl through your website easily and find relevant data. It also helps to prevent duplicate data from affecting your rankings. For huge websites, XML Sitemap can be used to direct search engines to more relevant pages on the website.

Image XML Sitemaps increases your rankings in the search engine image results. Video XML Sitemaps helps to index videos and boost their rankings in search engine video results.

Google is a popular search engine that continues to attract maximum online search engine users from across the world. Only a Technical SEO expert can increase the organic search traffic to your website. An SEO Services company has the technical experts to help you with SEO analysis and tackle these Technical SEO challenges and thereby improve your organic reach multifold.

What kind of Technical SEO challenges have you faced? Would you like to suggest any tips and tricks to tackle Technical SEO?