Why Maintenance is Required for E-commerce Website?

The first step that is important for any e-commerce business is a well-designed website with professional layouts. The website represents your company and its business on the World-wide Web. It also impacts the purchasing decision of the customers. Just designing and having a website noted by the SEOs is not enough. It is necessary for the company to keep updating its website with all the necessary and latest information that shall ease the customer’s experience.

These days, online space has become very competitive. Every business comes up with its own online website. For running the websites successfully and enjoying the credibility and attention of the customers, it is utmost important for the business companies to maintain their websites on a regular basis.

Many of us are not aware of how important the website maintenance is. This article shall acquaint you with the same and make you understand the effects of nil or low maintenance of your e-commerce websites.

Neglected website hurts the reputation of your brand:

Whenever the customers need to know of your business and the products, they firstly log on to your website. An updated website shall pass on all the info required by the customer to form an opinion. This shall register a good impression in the customer’s mind. On the contrary, if you neglect the website maintenance services then this shall have a negative impact on the reputation of your brand and the company as a whole.

Neglecting proper website maintenance shall lead to the loss of your customers:

When you neglect the maintenance of your website just to evade the website maintenance cost, you will be greatly at loss. When your customers visiting the website have no updated information or find too old information still hanging on the website, this creates a negative impression in their minds. They quickly jump to the conclusion that you are least bothered about your business prospects.

Lack of website maintenance can affect your SEO ranks and the web traffic as well:

The search bots always prefer those sites that are error free, fast, well-maintained and have the latest trending keywords. They constantly index all the fresh contents and take a note of the changes made, for the purpose of rankings. Each time you update your website, the ranking for your website will be boosted up. If the website maintenance is not done on a regular basis, this shall hamper your SEO ranking and the web traffic.

Auto pilot services can turnout disadvantageous:

If you are unable to pay attention to the maintenance of your website and put it in auto pilot mode then it shall prove to be more harmful than of any use. Auto pilot services can keep an update of the daily performance. But your website will become more prone to hacking and malwares. Further, if Google detects malwares in your website then your website shall be de-indexed.

Conclusion: It is always important for a business to grow with the new and evolving technologies. Website maintenance is not just updating your website regularly but also making it customer friendly and easily navigable. You can entrust the maintenance of your website to an ecommerce development company that provides ecommerce website development services. This way, you can be assured of regular maintenance and also ensure regular web traffic.

SEO Tips for a Successful e-Commerce in 2017

If you’re into e-commerce business, it’s very important to have a good Google ranking of your site. Ranking on the top in Google page rankings is surely going to increase your online brand presence as compared to your competitors.

Read this detailed guide of the SEO tips to achieve success in e-commerce business in 2017. Know more about ecommerce seo services and ecommerce web development to achieve best results for your website.

Focus on Domain Authority – Domain Authority is a metric to compare your domain’s ranking in comparison to that of your competitors. It is actually a score(0-100) conceptualized by Moz for rating a website’s ranking on Google and other search engines. If your Domain Authority increases, your site will have higher search rankings as compared to your competitor’s sites. It depends upon various factors that includes on-page SEO, good site structure, good site-level optimization, good number of backlinks from high Domain Authority sites and many more.

Product Page Optimization – The product pages should be optimized with unique content for each product. This can be done by writing unique product descriptions with optimized used of keywords. If you use the content provided by the manufacturer, it may eventually lead to creation of content copies similar to the affiliate websites and would eventually hamper your site rankings. Apart from the unique content on the product pages, ensure the content is unique on category pages as well.

Site Structure and Navigation – A good site structure will ensure higher search engine rankings and user-friendly experience. A site structure right in place will allow better crawling of the website and better indexing of the content. A proper site hierarchy should be followed. In an e-commerce website, the users can sort and filter products based on their preferences like price range, color, brand etc. and these results in replication of content pages. Therefore it is essential to ensure relevant indexing of the site pages.
Besides the URL structure should also be clean and navigation friendly. It should be organized based on the site hierarchy.

Mobile Friendly – Nowadays, every e-commerce business has an app version and more and more people are becoming agreeable to making purchases via mobile phones. Thus it is very essential for an ecommerce business to have a mobile app or a SEO friendly mobile site in place for people who intend to carry out their search and purchase activities through mobile phones.

Having a Social Environment – Ecommerce companies should work towards acquiring or getting product reviews from the users. Product reviews are important as they affect the purchase decision of new buyers. Product reviews written by users will allow your product pages to get new content making them unique and this will increase the search ranking of the page.

Lower Load Time – Lowering load time will eventually lead to increased conversions. If a site takes more time to load, it will eventually allow consumers to navigate to a different user friendly site, resulting in loss of sales and creating a bad impact.

If you follow these simple SEO tips for a successful e-commerce in 2017, your business is bound to grow. For more details get in touch with an experienced SEO company.

Ultimate Guide to Attracting More Customers

Every business works on a sole objective of alluring more and more customers and thereby adding to their baseline revenues. With changing scenario in the industry, focus is shifting to more of user engagement through online avenues. Whether a business is a startup or an established one, having a strong online presence is must today to meet this objective. A good SEO agency can help you gain higher visibility on the online platforms through its strategic digital marketing services. The agency can also help you do your customer analysis based on different criteria, which can further help you build your marketing strategies to attract more of them.

There’s certainly more ways to attract customers and widen the base. Segmenting is the most important aspect in identifying your potential customers. You may have the ones who are the best and then there are those who are difficult. Segregation will help you focus better and design your marketing approach.

Here are a few things you can do –

Client And Marketing Personas – 
Identifying your customer base depending upon their habits, influential factors, demographics etc. This will help to create a better understanding of the desires and needs, purchasing habits, dreams, problems and essential things in the life of the customers. Thus, creative and interesting content would be required according to influence them.

Getting Information About The Clients – 
Well, finding the client information is really important and at the same time much difficult. You can make use of the information that you have earlier analyzed about your ideal customers. Choose the information wisely as there is also much information about the unwanted clients. Take the help of analytical data from the website, have a talk with the team members of your SEO agency who does thorough research on customers’ behaviors in terms buying choices they make and fetch the required information.

Interview The Existing Customers – 
If you are thinking of interviewing your existing customers, then you are on the right path. This way you can do a good research of the customer’s personal data. But the question here is, how can you do that? Internet marketing services can be used to reach out to potential and ex-customers. Try to encourage them to get back to you again by offering a voucher and getting a feedback on the services. You can also go on talking to the people who haven’t heard of you yet, leave aside buying anything.

Find Out The Customer Problems And Try To Solve Them – 
Process the interview data to understand what the customers want and how best you can address their needs. Interview and research would provide you with the base to do a root cause analysis of the issues and whether or not it would be feasible to look at the problem resolution. It may also occur to you that a new solution can actually solve the issue. The exercise can be take online through a well thought through strategic digital marketing plan for your business.

Search Engine Optimization – 
Search Engine Optimization (SEO) offered by SEO agencies in India and across the globe helps business expand their reach to a wider base of consumers online. Using SEO link building services and many other SEO strategies, your website can get a higher ranking on search engines like Google. Which means your business gets higher visibility and more customers.

Content Marketing – 
Content Marketing is an important aspect of SEO. Content helps you position your business online. Fresh, relevant, original and high quality content is must for our business online profile. Ensure that you keep updating your profile and provide the users with the latest information on your business. It is also equally important that your online content is free of plagiarism.

Social Media – 
Social Media is by far the most effective platform today to get connected to your existing customers as well as the new ones. Through social media marketing, you can engage your customers positively, keep them updated with your business information and manage customer grievances. If you are not on the social media, then you are really missing out a huge number of viewers. However, it is also important to understand which social media platform you are using to promote your brand and business. Not all may be relevant or effective for your business. A digital marketing agency can help you strategize on this.

Tips and Tricks to Improvise Local SEO Strategies for Small Businesses!

Local businesses which have to mark their presence in multiple locations often end up fouling will laws of Google. At many other times they confuse the person searching by creating presence at multiple locations. Local SEO services has come up with many tips and tricks that will not only highlight your presence on SEO but will be very supportive and getting new clients for your business. Some tips and tricks that can help small businesses to improvise their local SEO strategies have been discussed below.

• Create local places pages: Registering your presence on all the three major search engines namely Yahoo, Bing and Google is one of the most important things that can help small businesses to grow big. Local search engine optimization team will need to handle three different listings and dashboards but it will definitely highlight your presence. Information like your contact, address and hour etc. will set up your account and you will be all set to rock the show with your concrete presence in the search engine. You can also create multiple search pages as per the different locations in which you are situated. Avoid using a template just by changing the name of the location in each page but try creating something innovative for each location as per the local audience of the region. You can also mark the neighbouring regions of the locations in which you are situated.

• Optimize and properly categorize your page: This is another very important thing that has to be done for improvisation of local SEO. Page optimization can be done by many ways such as uploading photos, reviews, testimonials etc. Another important thing that has to be done is categorizing your business. You can categorize your business under 2 to 5 categories explaining what exactly you have to offer and who all are your target audience. Uncategorised businesses or miscategorised businesses may lose a place in SEO rankings.

• Accurate business citation: Another very important thing that you will have to take care is give a permanent address, phone number and name for the business. This will be your identity card as the client who has visited you once can revisit and identify you using the aboveinformation. You will not need to panic in case your business details have been used by someone else as you can always claim it using citation.

• Online reviews: Online reviews are one of the best means to optimise your web page. Online reviews are not only considered by Google in deciding the ranking but it is also considered by visitor in deciding whether the website is good or not.

• Quality Photos: As discussed above photos can play a very important role in SEO optimization. All the local search engines lets you upload photos. It is advisable to upload as many photos as you can. One thing is important to note that original photo of your company building plays an important role in winning the trust of the potential client.

The Effect of HTTPS on SEO

SEO services are one of the most sought after services in the modern world of digitization and online money generation through online business and marketing. Most of the websites are always in search of effective ways by which they can climb the ladder and come amongst the top ten or twenty search made by Google. Google has its own criterions (around 200) which act as deciding factors for the SEO ranking of any page, content or website. In order to maintain affordable SEO services which are secured too, Google declared HTTPS as one of the criterion for deciding the SEO ranking.

What is HTTPS?

Hyper Text Transfer Protocol Secure basically refers to the protocol that ensures end to end encryption of the data shared by you. Internet is open to a point that any search done by you can be read by ant person or organization in the world. In order to prevent the chaos caused by it, Google declared to give priority to the websites which have shifted to HTTPS and are all the more secured for use. SEO services in India are expanding with a great speed. Not many of them have HTTPS status with them at present but looking at the trend, it will be one of the most important requirements of the website.

How HTTPS can help you and your website?

• As per SEO India the first and foremost benefit of HTTPS is that it adds to the security of your website. Especially when the user have to use sensitive details like as of credit card, then this extra layer of security is assuring. It can be a very good means to develop trust with your client or convert a visitor into a client.
• SSL certificate is the protocol of HTTPS. This SSL certificate secures the entire data between the server and the browser. It is so private and secured that in case of a hacker is able to intercept the data; he will never get the key to decrypt it.
• SEO services India states that Google has started giving lot of importance to HTTPS. Though it is not the most important deciding factors for SEO but if all the other factors match between two web pages then it can definitely act as a tie breaker. More importance will be given to secured website over a website over a website which has unsecured data.
• Security indicators by Google on any page may let a person enter or exit the page. Google will show symbols on the address bar indicating page is not secured, page is secured, some content on the website is not secured or lot of content on the website is not secured. Looking at the status of the website you can decide whether you want to use that website or not. Isn’t it better to keep yourself encrypted and secured in order to attract as many visitors as possible?
• Many digital companies are coming up which offer HTTPS solution to the websites.

Buy SSL Certificates at eHostAvenue.com and protect your customer’s personal data including passwords, credit cards and identity information.