Proper designs are
important for the popularity of a website because it attracts the attention of
the client and creates interest. Eye-catching and informative ones are
constructed by talented designers with the help of interactive animation,
videos, parallax scrolling and a number of other features. The designing part
and watching the appreciations pouring in are both thrilling but it does not
end there. The purpose of constructing a website should not be undermined.
Selling of products and services is the primary aim and too many design
elements can sometimes hamper it. While well-designed sites can improve
conversions it requires careful judgment to make the difference.
1. Excess plugins
Plugins can make a
website interesting with the features that it adds. Installing one in a website
is also extremely easy but it tends to reduce the speed of the site which can
prove to be detrimental for it. According to research clients tend to move
on to a different website if the page takes more than 3 seconds to load.
This leads to nearly 79 percent abandonment and these people also discourage acquaintances
from accessing those sites. This leads to a loss of nearly 40 percent clients.
Therefore, adding too many plugins to a website may not be a very good idea.
2. More text,
less designs
An attractive website
has the capability of drawing customers. With this idea designers tend to
include many images, colors, and other elements that sometimes don’t leave
enough space for the text. But content is crucial for a website because clients
expect important messages and descriptions that can addresses their concerns
and questions while looking up a product. Therefore a conscious web design
company creates a balance of written matter and design to offer the right feel
to clients and create dependability regarding the brand.
3. Huge images
Images are fundamental
to the design but they should not be massive because most designs need to be of
responsive nature which needs careful designing and image selection. The brain
can process an image approximately
60,000 times faster than it can process
text, which makes them invaluable to great website design. Larger images can
get distorted is squeezed into smaller spaces. A huge image that is used as a
backdrop is good for drawing attention but too many can be distracting.
4. Distracting
animations
Cartoons and
animations have the potential of making a website interesting but they should
be at par with the theme and design. But web designing services should never
crowd the website and make it confusing. When used sparingly they can better
serve the purpose of being used by helping in conversion and sale of products.
5. Unusual navigation
Navigation should be
easy yet unique so that clients make the most of it. The navigation points should
be placed in areas where most users are habituated to find it. In an attempt to
make it sleek the places should not be changed thereby confusing the customers.
If they are not able to maneuver the website quickly then they lose interest
and move on to the next website dealing with the same thing.This should be
avoided in all probability by any digital marketing company.
