How to Attract More Local Customers to Your Business

In the age of growing marketplaces on the internet, it becomes increasingly important for businesses to connect with their customers through convenient channels, and that’s online. The mobile internet has changed the way we search or access internet. The consumers now frequently go online to find local businesses, be it accountancy services, salon services, driving school, home cleaning services or even a financial advisor, to choose the best. SEO services help you create online visibility and improve rankings on major search engines including Google, Bing and Yahoo. However, the question is how do you connect to the relevant and local consumer base?

Here’s where the local SEO comes to the rescue. Businesses can leverage local SEO campaigns to reach target customers in regional searches, by optimising the local listing created for Google. However, search engines continuously tweak and develop new ways to rank local businesses to ensure the consumer gets the accurate information.

Optimising search results with local seo services

1) Increasing organic search results
Just having a functional website does not automatically connect you to the target audience. Businesses rely on search engines to reach wider consumer base. While the specific content gives your business the visibility, the regular dose of fresh and appropriate content enables a uniform traffic to the website from organic search results.

2) Use Local Targeted Keywords
Google uses local IP tracking to identify the consumer location. It scans the list and responds with business options located close to them. Keywords with specified locations return more precise search results and hence are popular for local businesses. It also has a better conversion ratio as the person searching for your services is also within the same area and is more likely to use your services.

3) Targeted Paid Promotion
You can also choose to do a targeted paid campaign via Google AdWords. It scans online profile of the consumer and selects the relevant audience to showcase the paid advertisement. You can tag the keyword triggers, edit the advertisement and even create backlinks to redirect them to your website. These features give you ultimate control to reach out to a specific set of consumer with precision, be it certain age group, location or even profession.

4) Location specific content
Use local and relevant content to connect with localities while talking about your business. A strong homepage with specific localised information is more likely to return the search result.

Many companies providing affordable seo services in India can create a robust local seo campaign specific to your business needs to give desired results. These include

• Keyword Analysis to shortlist best keyword for targeted locations.
• Local SEO campaigns to improve website rankings.
• Create local page content for your website with targeted keywords for better search response rate.
• Optimize local numbers and address. Create Google Map listing by integrating your website.
• Local listing to major search engines, Google my business, Bing Places for business, YouTube, Yelp and more.
• Customized geo-targeted domain name/ URL for the website.
• Create search engine optimised landing site.
• Get reviews for your products and services online.

How to Speed up WordPress Website Performance

WordPress is one of the most popular CMS sites through which you can promote your business, let people know about your products and even get some income. WordPress is hence a choice of millions of bloggers and business owners.Hence giving users a seamless surfing experience is necessary if you want to get enough traffic on your blog or website. Good WordPress website speed not only enhances user satisfaction but also is a key to get better ranks in search engines. Hence you must ensure that your WordPress website takes less time to upload. Professional WordPress developer can help you get lightening speed on your website. How? Let us checkout.

1. Using the Best Plug-ins
These plug- in ensure when a user searches for a particular information, it does not need to go through the entire website. A good caching plug-in copies the page information when the first user searches for the same and then presents the same page to the subsequent users.

2. Choosing Right Images
Often heavy files and images slow down the website speed; optimizing photos and embedding videos can increase the website speed. But too much compression may impact the quality of videos and pictures and hence you require the assistance of a website development company to get perfect images for your WordPress website.

3. Selecting Homepage Content
Get services from custom WordPress Company to choose what to show on the homepage of your blog or website to get the best speed. By default, WordPress features complete content and all the articles on the same page, making the site slow. If you feature archived content and excerpts on the site then the website speed automatically improves.

4. Getting the Best Web Hosting Server
A WordPress website takes your products and services to the global citizens and hence you must keep in mind the speed concerns of the users located worldwide. WordPress developers involve selection of the best web hosting servers based on the location and using a Content Delivery Network (CDN) to help speed up loading time of WordPress websites.

5. Optimizing Website Design
There are numerous website themes available in the market and you may select any theme you like; but wait; choosing any theme can reduce page upload speed. WordPress developers involve getting the best theme for you. These companies either make or customize themes based on the business requirement, which are simple and well coded to match the speed of the website.

Hence from core technicalities like coding to simple tactics like uploading JPEG images and embedded videos, everything has a major impact on the WordPress website speed. As a business owner it may not be possible for you look into every aspect of website designing though you want your website to be a top ranker and high revenue generator. At this juncture, it is best to employ a WordPress development servicesso that your website can serve the purpose in the right way.

8 Ways Any Business Can Gain Massive Social Media Followers In 2017

There is no longer a choice on whether to do social media, but it is now a question of how well we do it. The ultimate aim for creating a strong social presence is generating more business.  However, that requires building a strong community of followers across social platforms like Facebook, Twitter, LinkedIn, Instagram and others, which may eventually turn into potential leads.

While paid reach can create temporary following from irrelevant profiles, focusing on creating organic reach results in quality social following that is likely to engage over long term with frequent likes, shares and clicks on your posts. Agencies providing professional SMO services can help you here.

Here’s how to can gain massive social media followers online

1) Be socially

Creating presence across top social media platforms lets you connect with a wider audience. You need to prioritise social networks to manage them effectively. The focus should remain on the platforms where the target buyer is spending more time. Agencies today provide tailored SMO services to run effective campaigns across social platforms

2) Promote your social bio
Creating an impactful bio is not enough. Promote your social presence on blog, website, online forums, print, email campaigns and more. You can even add follow button to your website. Cross promotion also informs your social followers about other social platforms you are present on.

3) Create quality and shareable content

Engaging content is the king. One needs to balance between the postings on educational content and promotional content. The educational content drives traffic as the audience wants to learn more. Post a variety of engaging content to gain following by retweet and shares. As a rule only about a fifth of the content should be promotional to maintain a strong following online.

4) Use quality images and videos

Using compelling, high resolution images and videos is a best to grab someone’s attention among the online clutter. Videos are also more effective in creating reach due to its visual appeal. Agencies providing social media optimisation services in India can deliver high impact videos to drive online engagement.

5) Engage on various social platforms

Engagement is a key to build more following online. While it is time-consuming, constant interaction is most effective in getting new followers. Ask questions, participate in relevant forum discussions and interact with related brands as well as communities to create more ‘Me-value’.

6) Follow and connect with fellow peers online

Online platforms allow you to engage with social influencers with direct link to your target audience. Forums like Twitter also give suggestions on whom to follow. LinkedIn groups can let you directly connect with influencers online.

7) Increase and maintain consistent frequency

The more the frequency of posts, the more followers you will have. This is proved by a study undertaken by a social media analytics company on 36 million Twitter accounts and 28 billion Facebook accounts.

8) Hire a social media management expert

Active management of social media accounts involves more than posting updates. You need someone who can track and analyse upcoming trends to create relevant content as well as establish connect with others online. Hiring a professional to provide wholistic social media marketing services makes tremendous business sense compared to having someone do the job on a side-line.

Why Mobile Page Speed is Important?

When you speak of digital marketing a customer base of on-the-go users comes to our mind. Surveys show that users surf the internet most when they are travelling and hence mobile has become the mostly used device for surfing internet. This is one of the prime reasons why you should have good mobile page upload speed. So, for a good Website design company, mobile page upload is important as it serves as criteria for high rank.

Mobile page upload speed is one of the basic criteria for ranking websites on the search engines. Search engines like google measures time to first byte to consider page speed. Moreover, slower page upload means the search engine can crawl less pages using their allocated crawl budget, which in turn has a negative impact on the website ranking. Hence choose a SEO company who can take care of your mobile page upload speed along with making the content strong and relevant.

Reason for more traffic
A user hardly waits for2 seconds for a webpage to upload and if your webpage takes more than this time to upload there is high chance that users will skip the webpage even without going through the content. Web development services ensure that the mobile web pages load just with a blink of an eye and hence have lesser bounce rates and users spend more time on the page.

Indicator of reliability
Will you ever buy from a website which is slow to use or takes almost lifetime to give you the information you require? No, I guess and similarly you will never recommend the website to your peers and friends. Hence, mobile page upload timing is directly related to the online transactions and revenue generation from your site. A general user surfs internet on mobile to save time and hence if this basic reason is nullified by slow mobile page upload speed, it leads to customer dissatisfaction and in turn less traffic and transactions. Users even feel that slow websites are badly maintained and hence not reliable for online transactions.

A premium web company helps you get lightening mobile page upload speed by

• Helping you choose an exclusive web hosting server.

• Maintaining the mobile site on a regular basis so that only relevant content is present on the site, making the site light.

• Uploading compressed images on the site while maintaining high picture quality. Removing unnecessary widgets is another way to improve page upload speed.

• Choosing nearest servers to the location of the customers to deliver mobile pages to users in less time.

• Suggesting you the right technology to build the mobile page to enhance the speed of the page; like Joomla, WordPress, Magneto and Shopify, depending on the purpose of the page.

• Selecting the right theme and layout for faster page upload is also a part of web development.

Website Design Company hence is just not about adding colors and attractive taglines to your mobile site but making it smart and efficient.