4 Great SEO Benefits of Responsive Web Design

Web marketing is on the rise, so there is an increasing competition to attract more visitors to a website. Consultants providing SEO services are on the spurt and so are providers of responsive web design services.The reason why responsive web designs gathering popularity is due to the sheer need of web pages that are easily accessible and interactive regardless of any device from where they are accessed from. Personalized desktops have been replaced by laptops, notebooks, tablets and finally- people seem to have found the ultimate replacement in the form of Smartphones. User friendly webpages are imperative for any online dealer, and responsive web design is a boon in this regard. However the question remains, can this boost a website’s SEO? It definitely does in the following ways:

1. Google favors responsive websites. Google recommends it as the best way to target mobile users. Mobile optimized sites have their separate HTMLs and URLs, different from those of a desktop. Responsive sites have a common URL and webpages making it easier for Google to access them and aiding in a high rank in SERP. Also mobile optimized sites often do not rank high in search engines as do the desktop ones.
2. Responsive sites help in maintaining back-links. This means we have to focus on the SEO of one site only. As there will be no separate sites for mobiles and desktops, all the links would be connected to one domain. Furthermore we can build social shares for a single URL and when the site is shared, all its contents can be viewed from the link from any sort of device.
3. A responsive website has lower bounce rates. For mobile and tablet users, an otherwise high ranking site can suffer from high bounce rate if its content is too shortened or different from that of a desktop site. This is not the case for a redesigned responsive site as there is no compromise on the original content of the website. People will thus not stray away from the site and this will definitely keep up the SEO.
4. The aim of any website is to make it as appealing and user friendly as possible. People should be able to navigate through the pages with ease and the information should be conveyed with clarity. Responsive web design is targeted at the visitors of a website and with the growing number of users of tablets, mobiles and Smartphones who prefer to access internet from these, it is anything but obvious that search engines would recommend them.

The growth of the internet platform in India has taken place in leaps and bounds. So we find new entrants in the field of web marketing with each passing day. Consequently SEO services in Mumbai, and other metros providing responsive web design services have come up. This is due to the discovery of better ways to enhance users’ experiences.

7 Essential Way to Improve Your PPC Landing Pages

One of the effective internet marketing strategies is the use of PPCs (Pay Per Click) ads to increase sales leads and generate more conversions. These one time click ads are used by marketers in which a person clicking upon the ad reaches a landing page. This is then used to initiate a person into a potential customer. This strategy can prove to be an effective marketing campaign. However, the PPC may not generate desired results if we don’t engage in proper strategy for landing page optimization. The following ways can help in developing such a strategy to improve the conversion rate:

1. Firstly it is important to have a consistency in the claims of the ad lines and the sales page. There should be clarity in the content of the copy and it should be analysed whether it is useful for the target audience. The ad and the copy should be encouraging enough to convert prospects.

2. The USP's of the product should be highlighted. The target audience should be convinced that they are getting the best deal and this would keep one ahead of their competitors.

3. A step closer to convert the prospects is how well one can use the call-to-action (CTA) buttons on their landing pages. This can go a long way in to optimize your page. The better one can suggest in CTA innovations, the better are the chances of increasing conversions. These services can provide suggestions to build a rapport with the target audience.

4. It is important to build trust and prove the genuineness of the brand. Additions of social media coverage, testimonials, customer reviews and even displaying social media shares of Facebook or Twitter can pretty much add to the credibility.

5. A key to optimize your page is the presentation of the content, i.e. its structure and layout. Sometimes a simple, concise presentation with pleasant visuals is more attractive than displaying too much information and images that may tend to get haphazard and give an uncluttered appearance.

6. One should work on the optimization of the time to load the page. It is an ascertained fact that a page taking too many seconds to load will easily lose visitors.

7. An apparently perfect page may suffer from poor conversions if it has not worked upon its SEO optimization. It is wise to use the keywords a person is likely to search for and include them properly into the contents and titles. The page should also be engaging so that it doesn’t disinterest the visitor. One can measure the engagement rates of the landing page in metrics like Bounce Rate.

The above mentioned methods are undoubtedly very useful marketing tools and professionals rendering landing page optimization services are finding place among company hirings. Consequently, everybody wants to make best use of this recent marketing strategy.

5 Benefits of Digital Marketing vs. Traditional Marketing

We are experiencing a manoeuvre of marketing techniques from traditional approaches to digital ones in the wake of growing engulfment of people’s lives into the digital media. It is thus becoming a growing necessity for any business establishments or start-ups to make a digital presence and capture potential customers in the digital space. Digital marketing can provide various advantages over traditional marketing processes, and these benefits should be tapped with a skillful analysis of customer behavior over the social media, marketing approaches of businesses in the digital media and so on. Professional help in the form of digital marketing services can be helpful in this regard. Following can be observed as the five main advantages of digital marketing over traditional marketing:

1. The best part of web based marketing is that the size of the establishment doesn’t matter at all. All that matters is how skilfully can you establish your presence as a successful seller and make best use of the digital platform to raise your marketing skills. So it’s a level playing field whether you are a large or small retailer.
2. It is pocket friendly too. A company can expand its online marketing strategies quite effortlessly at low costs and cut back on other expenses linked to traditional strategies like advertisements on televisions, newspapers and other mass media.
3. It is relatively simpler to measure the stuffs that work or don’t work for your business in an online marketing sphere. You can measure the traffic to your website or blog using Google Analytics which can help to achieve specific goals. Also, packaged email marketing solutions provide the options to see how many people are interacting with your mails.
4. There are real time results in digital marketing. For traditional marketing there is a long wait to get feedback about how good their business is running. Here, a simple touch of a button in the site will provide information about the number of visitors, increase in subscribers, the peak trading times, conversion rates, etc.
5. It provides spontaneous refinement opportunities as compared to traditional strategies and also at much lower costs. Online marketing provides instantaneous chances for improvising. There are greater chances of building a good brand image addressing and valuing the needs of the target customers.

Apart from these, there are other associated benefits of web based marketing. There is a far greater opportunity to gain a global exposure for the company. The social media share buttons can help a brand go completely viral. This would be quite unthinkable of in case of traditional marketing where both cost and feasibility is a factor.

Brands have thus discovered a new zone of competition in the digital sphere. This has further promoted growth of digital marketing companies and services that would help in optimising their strategies. Apart from receiving a good SEO, and executing plans in mails and social media, the need of these services is imperative to give the companies a direction to their marketing strategies.