Tuesday 27 March 2018

10 Reasons Why Every Business Needs SEO



What’s the big deal about SEO? It is a big deal. Otherwise, why do you think every business, from startups to business conglomerates, are focusing on optimizing their search rankings? Search Engine Optimisation or SEO brings so much to the table for businesses that they simply cannot ignore professional SEO services by SEO experts.
So, here are 10 reasons that justify why every business needs SEO:
1.Online Branding through search engines
Google receives billions of search queries by online search users from across the world. Chances are they are your B2B or B2C target audience who are searching for your brand or specific services related to your brand.
Every online user uses a different set of keywords to search for your brand. They may even type in a wrong spelling of your brand. Who knows? Well, experts from the best SEO Company can find out those keywords for you.
And so, your brand name should be on the search engine page results for all the relevant keywords. If the users don’t find you, they may even consider your brand to be of less value compared to other brands that are showing up in the search results.
As per google
2.Attract online users to your website
Get more page visitors to your website with the strategies created by an SEO Company, who increase your online visibility through white hat SEO techniques.
Search engines run on the basis of algorithms that get updated from time to time. Experienced SEO specialists have developed their SEO skills have updated themselves with the new guidelines that come along with every algorithm update. They understand how search engines function and what actions can be performed to improve the rankings of your website.
3. High chance of customer conversion
When you attract the relevant online visitors to your website and social media pages, chances of converting their page visit into your desired action such as making a purchase or filling up a query form becomes easier.
high-chance-of-customer-conversion
To understand how smartphone users make decisions, Google asked 1000 smartphone users to create a mobile diary of how they meet their needs. 64% smartphone users said that they use search to make decisions when they are ready to invest in something.
Well-written Meta descriptions by SEO professionals can increase the click-through rates in search results. From search results page, online search users are led to your website or landing pages. Quality content with SEO tactics works wonderfully for motivating page visitors to complete your desired action and increase lead conversion.
4.Better ROI
SEO has been proven effective for different kinds of businesses across industries. You may spend a fortune on different forms of traditional advertising such as radio, television, newspapers, pamphlets etc. A pamphlet or newspaper might end up in the wrapping of food or something like that. With online analytics tools, SEO efforts can be measured. Better leads from SEO translates to better sales and eventually, a better ROI.
5.Tackle competition
Your competition uses professional SEO services to grab business opportunities. Why are you not reciprocating by growing your business through SEO? Go ahead, consult SEO experts. They can run SEO audits and create an effective SEO plan that works well for your business.
6.Optimised Website
Professional SEO services by SEO specialists involve on-page optimization and off-page optimization of your website. These experts improve your website by recommending search-friendly changes such as removing bad links, adding search-friendly codes etc. An optimized website leads to lower bounce rate and better visitor traffic.
According to local
7.Target location-based users
If your product or service offerings are limited to a specific location, location-based SEO targeting gets quality leads to visit your website. For businesses with target audience spread across the world, International SEO services can be utilised.
8.Build Credibility
These days, if you are not there are on search engines such as Google, your potential clients may get suspicious of your credibility. SEO specialists offering SEO services make sure that all the right keywords appear in your description among search engine results that build credibility.
Say, for example, if you have certifications or awards that strengthen your credibility, SEO experts will highlight those strengths in search engines. This way, online users will want to know more about your brand and may develop trust for your brand.
9.Insights about the target audience
If you have hired experts who offer professional SEO services, they will study your website and brand in-depth. You may even be surprised to come across insights about your target audience when these SEO experts discuss their findings with you. Nuggets of important information from these findings can be used to create SEO strategies for effective SEO campaigns.
10.Long lasting results / Better Website Usability
SEO services are known to give long-lasting results if the SEO implementation is done the correct way. Just be careful that you do not get lured towards unethical SEO providers who claim to deliver quick results. Black hat techniques are used to boost your rankings on the search pages by unethical companies. It does not give you long-term benefits and instead, your website may get blacklisted.
The SEO Company will use white hat techniques to improve your search engine rankings naturally and gradually. Their SEO strategies will benefit you in the long term by building a number of quality links and using the relevant content. Time is used wisely to build your online presence by providers of professional SEO Services.
According to Hub spot
Stay ahead of the competition by choosing SEO for business. Also, it is ideal to build credibility in search engines organically. So, why not enjoy top search rankings from professional SEO services that act professional and follow ethical services standards.

Saturday 24 March 2018

Why is Website Maintenance Necessary?





Did you receive an AMC proposal for web maintenance services from a website company? Your website is up and running smoothly at the moment. So, you may think about why to spend unnecessarily on website maintenance. Well, don’t ignore the proposal of a website maintenance company just like that. We will tell you why.

Need for website maintenance
Websites are built to create awareness, improve sales or for achievement of other business goals. If you are an ecommerce website, the content has to be updated from time to time. There can be issues that can cause the website to run slow or your website may be vulnerable to security risks. Also, for search engine rankings to improve, the website should be always user-friendly.
Benefits of website maintenance services
  1. Fix Technical issues
If you are a start-up or a SME, hiring an in-house website team won’t be feasible for you. But you do need the technical expertise to fix issues if the website functionalities stop working. Also, if you have built a website that attracts a lot of traffic, you need to know when to upgrade your resource so that the website performance remains unaffected.
The technical issues you may face will vary depending on the platform or coding used for building the website. Your website company may have given you a good website but with time there are changes taking place to technologies. New updates of software or hardware can affect your website too.
You have added an inquiry form but there are issues with submission of the form. A web maintenance services company will help you rectify these issues. Need some changes in the CSS code to fix the style of your web page? The web maintenance expert will be available to make the necessary changes.
Issues such as fixing broken links, resolving malicious files, optimising page load time etc. Are easily taken care of by the web maintenance services.
  1. Update website content
If you want visitor traffic to be regular for your website, you need to keep plugging in fresh content. A website maintenance company can help you update your website with latest events, product updates etc. Ecommerce website or content-oriented websites such as blogs are updated on a regular basis for continuous engagement with the online visitors.
Also, platforms such as WordPress release version updates from time to time. The web maintenance company updates your website with these version updates and also installs relevant plug-in updates for smoother website performance.
  1. Timely website backups
Your website continues to grow with timely content updates and fine-tuning of data. In case there is an unfortunate event due to which your website data gets altered or lost, you need immediate solutions. Backups are taken manually or automatically by website owners or through web maintenance services.
In case of a website crash, these backups are used to replace the files that get corrupted or deleted. If you are not tech savvy, the website maintenance service team will restore a recent backup for you.
  1. Save money
Instead of wasting time on learning programming or website development, it is better to seek help from a website company. If you do not go for an AMC, there will be a service charge each time you contact a website company. For dynamic websites, if the problems continue, you may end up paying more for each time you hire the website company to solve your problem. It would be wise to pay a one-time annual fee which may turn out to be far cheaper.
  1. Monitor Website Performance
Web maintenance service companies monitor your website using industry-recognised tools. During monitoring, malware scanning is performed to detect suspicious files that can be potential threats to your website.
  1. Security
Web maintenance services are recommended if you run a website that asks for personal information, financial data or other vital information about users. The news reports of data theft and business losses should be good enough for you to be convinced about the role of website security.
  1. Support Online Marketing
Your online marketing team will need you to make changes on the website to improve its user experience. Web maintenance services can support you in making those changes from time to time. A better user experience will attract more users to the website.
Another important point to note here is, popular search engines such as Google present search results based on the device used for accessing the website. So, it becomes important for the website owner to ensure that the pages are mobile-friendly too. Most of the users these days use their mobile phones, iPads or other handheld devices to access websites.
If you upload new pages that appear broken on these devices, you lose out on potential customers. There is enough competition in the market and new websites are popping up each day. If your competitor gives your potential clients a better user experience, they will prefer those websites. So, why not stay updated with the support of a web maintenance company.
Other benefits of website maintenance include reduced downtime due to tech issues of the website, domain transfer, addition of new pages, etc.