5 SEO Trends That will Dominate 2018

Search engines decide the success or failure of a website. There is an entire sector that is involved in optimizing websites for search engines so that the ranking of the website increases. However, it is not as easy as it sounds. SEO is a very complicated matter and you need to be on your toes to succeed. Plus, it is important to understand the algorithms of Google every now and then because they change very often. So, here are some of the SEO trends that are expected to trend in 2018:

1. Mobile first indexing – This will be a real game changer in many aspects. With almost every other person having a smartphone, a recent study by BrightEdge found that 57% of web traffic comes from mobile devices.

That means, there will be a high demand for the mobile version of websites and this would automatically create a need for mobile-first indexing. According to Chartbeat, AMP load in a second and they also see a 35% improvement in engagement time.

The demand is expected to grow in 2018, helping companies improve their engagement and the overall user experience through fast and responsive mobile pages.

2. Voice search – Artificial intelligence has made a huge impact on websites in the last couple of years and the voice search technology will be a turning point for SEOs. According to Google, 1 out of 5 searches already come from voice queries. Linking your website with voice search options in search engines will be a very interesting trend to look out for.

As per what the statistics are saying, the rise of voice search brings out the need to focus on more long-tail search keywords and a natural language. This changes the search market and we’re expecting to see an even bigger shift towards voice search in 2018.

3. User experience – User experience for SEO will become even more important in 2018. Google has made it clear that the focus is on the user and this should make more sites deliver a smooth UX for their visitors. If the visitor is satisfied with what he has got from the website, starting from the information to his overall experience, then he/she is most likely to come back again and also share their experience with friends and family. This will automatically increase the number of visitors as a result of which the website will rank higher in search engines.

4. Featured snippets and quick answers – There is a recent trend of checking answers in short in the search engines. According to Stone Temple Consulting, almost 30% of the test Google search queries show featured snippets. This brings out the need for a strategy on how to optimize a site’s content to meet Google’s standards for Featured Snippets.

If you are looking for any information, it is not necessary that you have to visit a website and search for the answer. With featured snippets and quick answer facility, you can make use of your website to answer FAQs and this will have the same effect as visiting the website and checking everything in detail.

5. AI and Machine Learning – We can expect more changes to come in 2018 where AI and machine learning are concerned, and Google’s determination to develop in this area indicate that there are many more innovations on the horizon.

Conclusion
SEO is almost a universe and surviving in it requires hard work and innovation. Every year there will be some new trend that needs to be followed to keep up with the pace of the ever-changing SEO algorithms. The above mentioned tips will work wonders for the year to come and will definitely have a positive effect on websites.

Web Design Trends that Will Dominate 2018

Designing a website is more like adding decorations to a company or a brand. The more the decoration and facility, the better the chances of making a positive impact on target customers. In fact the website is considered the Numero Uno of a company and that is why people are spending thousands of bucks to get the perfect design done. However, it is important to go with the designing trend that is currently ongoing and when you opt for professional web design services, you need to check all the trends before getting the website designed. There are times when Website Redesign Services just about provide the required updates and edit the previous website. But, if you are looking into 2018, here are some of the trends of website design that is predicted to rule in the coming year:

Mobile first – People hardly have time to surf through a website on their desktop these days. Everything has become on the go and that is why developing a website that can be surfed easily on the mobile is one of the things that you need to keep in mind. There are numerous minimalistic designs that would be suitable for the mobile version of the website.

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source of image: IGK Hair

Typographies – Anything that is visually attractive can make a very good impression. Typography is effective in website designing and it being considered as one of the best web design trends for 2018. You can expect more focus on customization of fonts, using of large letters and improving the UX to give a better effect

Decorative details – The first look of a website tells a lot about the company. The cleaner a website, the more chances of including more decorations. Small icons and geometric shapes look best on websites.

Source of image : Digital Asset

Videos and 3D effects – There has been a rising demand for videos in websites. Using short videos in the background and making the videos in a 3D format will be very engaging for the website.

Source of image : www.wix.com

Integrated animations – Just like 3D effects and videos, animations can create a positive impact. Static images have become very common and using animations can improve the user experience to a great extent. There are various types of animations that can be added depending on the type of website that is being designed.

Source of image : HeyStack.is

Split screen design patterns – This is one of the designs that have had huge popularity this year and will surely be a growing trend in 2018. The best web design company will put more stress on split screes. This is because you can stack a lot more things in one design as compared to the previous designs where only one page was available.

                                         Source of image : www.simonleegallery.com

Color schemes – ibrant and contrasting colors can be very appealing to the eye. Using vibrant shades and super saturation will only make your website look more colorful. So, before you finalize on the design, do make sure that it looks really colorful. Depending on the brand, you can opt for the best colors that will suit the needs of the website.

Source of image : EgWineCo

What is Responsive Web Design & Why Does My Site Need it?

With online presence becoming a near mandatory requirement for any business, it is important for companies to get their websites designed in the best possible manner. Just having well designed and content rich sites will not be enough. You need a website that is user friendly and easily accessible by all types of web users. Responsive web design ensures website viewers can browse a website- regardless of the device they use- minus usage and compatibility issues. With growth of mobile web access, it has become more important for any company to resort to responsive web design. Professional web design services offer such packages for their clients nowadays.

Tremendous growth of mobile devices for web access

For a company, having responsive design for its website is vital because the majority of viewers could be using mobile devices. These devices are of varying types and sizes. So, without responsive web design deployed, you could risk losing out a major chunk of target buyers. The website should render seamlessly across such devices and different web browsers. For your website to be designed like that, services of the Best web Design Company is prerequisite.

Social media integration is a boon

Nowadays, the majority of people using the web resort to social media for shopping and many other needs. They also use their mobile devices more than desktop or laptops to access social media sites, as it is. So, integrating social media services into your website and deploying responsive web design paves the way to get more visitors and prospective buyers.

SEO ranking improves with responsive design

Every business with online presence aspires to be on top of Google search results. This is possible when your business website gets high SEO ranking. While there are many strategies for boosting SEO ranking of your website, having responsive design is deemed as an effective tactics. Since responsive websites tend to offer superior user experience and they have single URL, they get better search engine ranking eventually.

One site simpler to manage

As a business owner, you need to maintain your website and keep updating it with fresh and relevant content periodically. Imagine a situation when you have to deal with one site as opposed to managing two separate sites. Earlier, having a desktop and a mobile version of same website was necessary. However, with aid of top Website Redesign Services it is now possible to have only one website for your company that can be accessed by users with different web access devices minus glitches. It will help reduce your workload in the long run.

Better user experience leading to user retention and repeat purchase

When your company website has responsive design- it is convenient for the end users. Since images and media content adapt to device screen size across browsers, they spend less time in resizing content and zooming images etc. When your site visitors get enhanced ease of usage, they feel happy and this makes them visit it in future too. This is beneficial in terms of revenue growth.