5 Modern Web Designs That Interfere with Conversions

Proper designs are important for the popularity of a website because it attracts the attention of the client and creates interest. Eye-catching and informative ones are constructed by talented designers with the help of interactive animation, videos, parallax scrolling and a number of other features. The designing part and watching the appreciations pouring in are both thrilling but it does not end there. The purpose of constructing a website should not be undermined. Selling of products and services is the primary aim and too many design elements can sometimes hamper it. While well-designed sites can improve conversions it requires careful judgment to make the difference.

1. Excess plugins

Plugins can make a website interesting with the features that it adds. Installing one in a website is also extremely easy but it tends to reduce the speed of the site which can prove to be detrimental for it. According to research clients tend to move on to a different website if the page takes more than 3 seconds to load. This leads to nearly 79 percent abandonment and these people also discourage acquaintances from accessing those sites. This leads to a loss of nearly 40 percent clients. Therefore, adding too many plugins to a website may not be a very good idea.

2. More text, less designs

An attractive website has the capability of drawing customers. With this idea designers tend to include many images, colors, and other elements that sometimes don’t leave enough space for the text. But content is crucial for a website because clients expect important messages and descriptions that can addresses their concerns and questions while looking up a product. Therefore a conscious web design company creates a balance of written matter and design to offer the right feel to clients and create dependability regarding the brand.

3. Huge images

Images are fundamental to the design but they should not be massive because most designs need to be of responsive nature which needs careful designing and image selection. The brain can process an image approximately 60,000 times faster than it can process text, which makes them invaluable to great website design. Larger images can get distorted is squeezed into smaller spaces. A huge image that is used as a backdrop is good for drawing attention but too many can be distracting.

4. Distracting animations

Cartoons and animations have the potential of making a website interesting but they should be at par with the theme and design. But web designing services should never crowd the website and make it confusing. When used sparingly they can better serve the purpose of being used by helping in conversion and sale of products.

5. Unusual navigation

Navigation should be easy yet unique so that clients make the most of it. The navigation points should be placed in areas where most users are habituated to find it. In an attempt to make it sleek the places should not be changed thereby confusing the customers. If they are not able to maneuver the website quickly then they lose interest and move on to the next website dealing with the same thing.This should be avoided in all probability by any digital marketing company.

What are the Pros and Cons of Responsive Design for e-Commerce Websites

Responsive designs are important in order to popularize any website. It makes the site highly scalable because it can be accessed on almost any electronic device like computer, tablet or a smartphone.But it took people a while to realize the importance of this particular design technique and initially only three percent companies adopted it. The trend has picked up now with nearly 65 percent people using websites which are mobile intensive.The growth in the computer and tablet sales is also highly responsible for this sudden spur in responsive designs.

According to industry experts more such websites will be built in the future owing to the number of advantages that it offers.

1 One platform for all websites

Responsive websites are easier to update because they work on a single set of HTML codes and URL’s. It is easier to make changes in the content through only one Content Management System (CMS). It makes the process of updating easier and all users can get access to the website through any device which increases popularity and client appeal. Websites that are particularly created for mobile devices require different landing pages for each of the campaigns but the case will not be the same if the nature is responsive. Statistics show that tablets and smart phones are responsible for 60 percent mail checking and 30 percent search clicks. So,wing to user behavior the change is bound to be in favor of responsive websites.

2 Better user experience

With responsive Ecommerce Website Development, the experience of browsing and shopping is much better because the designs and content are specifically created for such customers even if they do not realize it.Many of the websites are created for the purpose of searching rather than navigation but for all customers user-friendliness is of primary importance rather.

3 Cost effectiveness

The best part of building a responsive website is the cost advantage because you will be building only one site for all devices. Dual web addresses are necessary for websites that can be used for desktops as well as smart phones. Also, two websites will cost more than one. Besides, in case of Search Engine Optimization (SEO), responsive designs are most useful since all visitors will come to only one website and can be counted easily.
The cons of responsive designs are as mention worthy as the pros.

4 Low webpage loading speed

People hate to stare at the mobile or computer screen waiting for the page to load. Slow speed therefore makes most browsers impatient and various surveys by Ecommerce Services Mumbai have proved that. With responsive websites the process gets even slower as all the content is downloaded from the HTML files which are universal and being used on other devices as well. They also give a better smart phone experience but additional scripts are necessary to see the additional content.

5 Designing constraints

Designing webpages for responsive websites is not easy because they have to fit in the screens meant for smart phones and also draw the attention of customers. The layouts by Ecommerce Development Services Mumbai have to be managed in such a way that they work on all devices.

Change the Direction with Web Design for 2016

Design, pattern, color scheme and many other factors make or break the popularity and appeal of a web page. Whether it’s a new or redesigned one these dominant factors rule the roost but what keeps changing is the trend. The New Year should usher in its own tide of a fresh approach to make the world of web designing more exciting. Last year’s trends remain and most of what will be constructed in Web Design 2016 will revolve around responsive designs and better mobile experience. Read on for the possible trends of the New Year.

1 Scrolling and long pages:

Long pages that need to be scrolled are in because on smart phones and tablets scrolling is easier than tapping. It saves tedious time while you are travelling or working. The card design which is used nowadays can actually perk up the mobile experience and make it easy to list similar information together.

2 Responsive design:

This trend was well on its way since 2015 with the rise in the number of mobile and tablet users. But according to surveys nearly 43 percent websites still need to be mobile-friendly. The beauty of responsive designs is better navigation on any platform with minimal resizing and scrolling. Business owners have become more aware of the widespread need for responsive designs and the benefits it brings. So, the chances of more responsive websites are better in 2016.

3 Flat designs:

Following in the footsteps of Android and iPhone flat designs made its way into web designing and has become quite popular. Everything from icons, banners and even webpages are becoming flat. The focus is on white spaces so most designs are being stripped of glows, shadows and Photoshop filters. Simple typography is used with bold colors to increase readability.

4 Interactive storytelling:

This method is great for converting viewers into customers and is great for Search Engine Optimization or SEO. Storytelling is appreciated by all and draws kudos from most viewers.

5 Video backgrounds:

Interesting videos can get across any message with least effort. They not only make the website more popular with people spending more time in it but also help in improving the rankings. Display videos that come with icons and headlines and are full-page set the page apart from the competitors. They are more communicative and tell a different story.

These trends and more will enliven the web design service scenario but what is most important is the target audience. Every website has a different set of viewers with different understanding and tastes so it is important to cater to it for increasing popularity. It also helps in carving a particular style and originality that makes the website unique

8 Ways SEO and Content Marketing Strategy Can Work Together

Search engine optimization or SEO has always been the backbone of internet marketing until recently. A couple of years back content marketing entered the scenario as the search engines started giving more priority to quality and original content. Since then, it has gradually gained huge prominence with the result that the scramble for never-before-written content is extremely high. But it does not mean the death of SEO. Optimization techniques along with proper content marketing strategy can actually improve online marketing techniques.The main difference between content marketing and SEO is that while the former is broader in concept, the latter is more technical. What should be remembered is that without proper content the optimization framework is useless and without proper SEO groundwork the original content is useless. So, the SEO and content teams should go hand-in hand for best online marketing and proper indexing of pages.

1. Original content:

Thin content was accepted by the search engines earlier but now the scenario has changed and the stress is on producing well-researched blogs and articles that are useful for the readers. These raise the level of the content and make it more engaging which attracts more audience thereby increasing the number of clicks and visitors to the websites.

2. Evergreen optimization and content:

Engaging and evergreen content is something that will always find appreciation and improve the rankings of websites. It is one of the prime reasons why most websites use news and relevant articles in its columns to make it more reader-friendly. But using engaging topics that the search engines are looking for makes more sense and is more likely to improve rankings. It is part of a virtuous cycle which can be highly beneficial for online marketing and bring in both SEO and content marketing.

3. Keyword research:

Inserting proper keywords is very important whether you are into content marketing or SEO. The content should be of high quality and relevant to the selected keywords. Lucid language that smoothly incorporates the keyword is bound to create a better effect on the reader and attract more of them. Thus, as the number of visitors increase the rankings improve as well making optimization easier.

4. Are the keywords creating the desired effect:

Monitoring if the right keywords have been selected or not is important for the success of optimization and content marketing. If the selected ones are not creating the desired effect then the process has to be reviewed and any necessary shift has to be made. A proper optimization strategy has to be followed so that the goals can be fulfilled.

5. Link Building:

Good content and posts help in building effective links which is again useful for SEO. Generally any good post generate between 200-1000 backlinks.

6. Internal linking:

Internal linking is very essential for allowing the search engines to crawl the websites properly and help in improving the page rankings.

7. Measuring the effectiveness:

Good content helps in improving page visibility but the only way to measure it is by proper page optimization. It gives a different boost to see the website among the top ranks on the search engine page.

8. Appealing titles:

Good content should come with strong titles that interest the audience without giving away the thrill of reading the blog or article. It should be promising without being too long which can hamper the chances of proper optimization.

Content management teams should have a thorough knowledge of SEO to churn content that naturally fulfills all the requirements for optimization. SEO services teams, on the other hand, should share the technical knowledge to achieve the goals.

Website Maintenance: How often should I update my website?

Maintaining and updating a website is essential whenever there is anything worth updating. That— is the usual logic. Though it is irreversible and true for any website what any business owner should remember is the threat from malware which only constant updating can prevent. Any security gap that may have cropped up over time needs to be fixed immediately. Similarly, new software and programs have to be updated on the website as well to stay in tune with the times. Staying on top and constantly keeping the websites updated and threat-free can be a huge challenge for any website owner. Plus, it is crucial for proper marketing to keep the websites updated and always have something new to offer to the clients. Search engines are happy if the websites offer something new from time to time because it keeps the sites on top of the listing and make sure that the customers always get what they want.

1 Maintenance for interesting reads:

Maintaining a website and creating an interesting look or adding must-read articles increasing readability which in turn affects the number of viewers. It always ensures that you have the relevant information available which keeps it in tune with the current trends.

2 Make a better impression:

Websites carry the “last updated” date which makes a good impression on viewers and clients. An addition on the latest technology or beauty trends with well-researched inputs can really make a difference. Outdated information on a website can seriously harm the reputation and put off clients who are always looking for new people and updated information.

3 Updating your own content:

If your website was built using a content management system then you can update your own content. But if such is not the case then hiring the services of a web maintenance agency or signing a website amc can be a good idea. It offers you expertise and helps in leveraging strength because in all probability it lets you do the work while someone takes care of your website.

4 What to update:

Website Maintenance involves updating the information present on the website. Blogs need to be updated with new ones all the time because it helps in building credibility and presence in the search engines. The news section in a website informs people regarding all the information of an organization including the number of employees etc. The “Home” page contains one-liners regarding all the changes made in the website and directs the viewers towards the same. The “About” page is like a virtual business card and contains the dates regarding when and how the organization was formed and how many people are on its board and such other information. If it not updated properly then the age of the company may be several years behind. The “Products and Services” section is very important and help in increasing the number of clients and traffic. “Testimonials and Case Studies” raise the credibility towards a website and should be updated accordingly.

Why Responsive Web Design is the Future

The internet today is no longer accessed from personal computers only. Technology has made our devices smaller and convenient with each passing day. Smartphones and tablets are the new age computer replacements, and it is not surprising that accessing internet via these all-in-one devices is increasing every day. In this scenario, websites have to meet new challenges. The challenge is to make the website accessible and operative no matter from which device it is accessed.

This implies that there is a need for websites to become more user friendly by making it adaptable across all sorts of devices. Here is where responsive web design comes into play. Where a separate mobile site for a website had limited function ability, making it a responsive design means the viewer gets to see the same features of a website regardless of which device it is accessed from. A responsive designed website makes the website with all its features available on diverse devices.

Here are some of the reasons why you switch to responsive design:

1. Increased Web Access From Devices Other Than Desktops And Laptop Computers

People using their mobiles and tablets for browsing the internet is on the rise. Your website should be able to cater to this increasing number of viewers accessing the net from devices other than traditional computers.It should also be ready for future updates. Making your website responsive would be beneficial in the long run.

2. Prospects Of Increased Sales

If your website is not a responsive one, you will be losing out many potential conversions. People not able to view all your site features in a non responsive mode will limit your chances of conversions.Marketing strategies for your responsive website will yield more as your target audience expands.

3. Saves Cost

Your responsive website will enable you to manage it from a single platform. You will be free from the hassles of maintaining a separate mobile site with separate domain. The focus will be on design and outlay of a single website and concentrating on the update and optimization of your single website.

4. Reassessment Of Your Working On The Website

When you have one website in hand to manage, you will ponder over and invest more time on the web design and layout. If you have a separate mobile website, there is not much scope for this and all you may focus on is the content keeping in mind the SEO. A responsive design helps you to offer all while increasing your SEO.

5. Providing Future Safeguards

A responsive web design makes your website ready for future updates and best placed among others at the present moment. Functional across multiple access platforms, these responsive websites are future ready while saving your time and money.

With so many pros for responsive websites, you should definitely look for web designers offering responsive web design services if your website is not yet a responsive one. Responsive websites are definitely the future for us.

6 Essential SEO Strategies to Incorporate in 2016

SEO is really important if you are into internet marketing. Many who run their businesses online don’t know how to use this tool and those who are knowledgeable, also stumble at times in executing their SEO strategies to get desired results. Popular search engines like Google use complex algorithms and numerous ranking factors in determining the most relevant websites for particular search terms. The hardest part is to create content for your website to optimize its rankings. For this you have to primarily rely on expert SEO services.

Here are some ways you can adopt as your SEO strategies for 2016:

1. Create an influencer for your website

As the name suggests, an influencer is one who would influence people. In other words, to have an influencer for your website would mean more people would link to your site, share your blogs and earn the trust of your website visitors. It is best to have someone who is a subject-matter expert, familiar with the content made for your website as your influencer.

2. Adopt a content-marketing strategy

Your content should always focus on top keywords. When the title or content contains the keywords, it can rank by itself on search engines. Content such as blogs, videos, research reports, webinars, etc created helps in expanding your links on the internet. Generating links is very helpful when your site gets linked to other websites and earns several shares on social media. You should also generate new content on a regular basis which would make your website appear alive and active on Google. This would definitely boost your ranks on Google.

3. Create powerful backlinks to your website content

Apart from those already mentioned, you should separately work on creating backlinks for your pages. You can write for large publications and conduct industry reviews. You can take the help of your SEO services to aid you in the digital public relations domain.

4. Make your website ready for a mobile version

Google made a major update in 2015 known as ‘Mobilegeddon’. This meant the sites which did not have a mobile version lost out on Google rankings in the mobile search list. For 2016, you should eye for responsive design, mobile subdomain or dynamic serving- the three eligible options for a mobile site by Google, and make ready themobile version of your website.

5. Make your site secure by making it HTTPS

The ‘S’ in HTTPS means security and if your URL leads with HTTPS, it means that your website is secure. Google is pushing hard for HTTPS, such that it is giving a ranking boost for secure sites. If your site isn’t secure, 2016 is the time to do it.

6. Add schema.org markup

Schema.org is a markup that you can put in the code of your website. It allows several things like, telling Google which image on your site is your logo, letting Google locate your reviews, videos, your company profile, etc.
With these essential strategies you should now consult your SEO expert. There are many SEO services in Mumbai to come across, but apart from their expertise you should choose affordable SEO services on offer.