Tips to Generate SEO-friendly Content

If you are writing content for your website, then definitely you want it to reach to the target audience. That’s precisely why your content should be SEO friendly. Here are some tips to generate SEO friendly content:

1) Create informative, interesting content
The content that you create should be of high quality and interesting enough to engage your audience. If your content is not unique or is just stuffed with keywords, search engines will penalize your website on one hand and on the other your visitors will definitely go away from your website, never to return again. So, the first tip is to create informative, interesting and easy to understand unique content.To find if your content is 100% unique, there are several plagiarism tools available. Copyscape is one such tool where you can check the originality of your content.Only if the content is unique, you can get a better rank in SERPs.

2) Captivating Headings and Sub headings
A captivating heading can capture your visitor’s attention and convince them to stay on your website. Brainstorm your headline and try to fit in within 55 to 60 characters as this is precisely what Google displays on the SERP.

Content that has heading and subheadings along with the relevant keywords gets more weightage by the search engines. As such, Google ranks such content higher and your website will enjoy better page rank. Another advantage of using headings and subheadings is that it makes for an easy read. When people like what they read, they are more likely to share it on social media. For this, you may use the structure of H1 to H6 or insert H2 and H3 headings at the relevant places in the article body.

3) Links
Linking your website with some of the authority websites will have a positive impact on your website. So, create outbound links with authority websites. Creating outbound links with authority websites gives an impression that you have a sound understanding of what you are writing and that you are going one step further to support your content. It also adds to the transparency and trust. However, you must avoid using anchor texts such as “here” as it does not do any good to your website ranking.

4) Article Length
While Google loves longer article, it must be understood that the span of reader’s interest is quite limited. Therefore, you need to strike a balance in your content. It should neither be too short nor be too long. While the minimal length of the article stands at 300 words, there’s no upper limit. However, an article that’s around 700 to 800 words would be perfect.

5) Keywords and Keyword density
Before you write an article for your website, find out the keywords that you should be targeting. The keywords should be placed in the article title, headings, subheadings, and in the first and the last para of your article. The key here is not to overdo it. Maintaining 1% keyword density is good for search engine. Also, try to use variations of the keyword in the article for optimal results.

6) Pictures speak volumes
Add images to your article to make it attractive to your visitors. Optimize the image and tag it with the keyword for SEO. The key would be to make the image smaller, without compromising on the visibility. Adding images with bigger file sizes will slow down your page loading speed and may shoo away the visitors. Also, add alt text or title to your image. Think from a user’s perspective when you name the images.

7) Share your content 
If people read something they really like, they readily share it on social media. So, to make people share your content, give them the option to do so. You can “AddThis” or “Sharethis” website to add the social media buttons to your website. If the content goes viral, your website will automatically be ranked higher.
Apart from these simple techniques, you can hire SEO Company for advanced SEO Services and get higher page ranks in the search engines.

How to Make your Brand's Content Stand Out in 2017

Content is King. No matter how cliché it sounds, the content game online is gearing up and beaming with heat for sure. Digital agencies playing with loads of content online day in and day out know how important it is to differentiate your content from the rest. With more than 211 million rounds of content getting published online everyday (including articles, blogs, Facebook posts, Twitter, etc.), it’s time to roll up your sleeves and understand how best you can make your content visible and likeable in the huge pool.

As a veteran SEO company, we recommend a few things to consider if you want your content to stand out and be picked by your audience online –

Have your Unique Voice – 
Communication is the key to connect with your audience. So, make your voice sound different, make it unique. Understand and answer simple questions about your brand – How you are different? Why someone should listen to you or buy your brand? No abstract values like reliable or honest but rather focus on why reliable and honest part. Of course, this is only an example. You know your brand well and you are the best to understand what will appeal your online audience.

Differentiate from competitors – 
Most digital marketing agencies would ask you to do this. However, even before that, understanding whom you are competing with is also very crucial to your online content success. You are really not competing with those 211 million pieces of content online. You need to identify your competitors / collaborators and see what they are doing. We are not saying copy them because that will defeat the purpose of standing out. But here’s what you can do –

• Study the online content trends from your competition
• Identifying what ideas are working and what are not
• Look for loop holes – See what they are not doing
• Create your own concept with that as a base

It’s like tapping blue oceans in the vast oceans of online content. Research from digital marketing company indicates proven success of brands that adapted to this alley.

Make visually appealing and trendy content
It’s a scientifically proven fact that a human brain is more likely to respond to visuals. Spend good amount of time building your online piece. This goes for both, the content and the visuals. Remember,

• Keep your content relevant to your brand and audience
• Keep in engaging and trendy (Research will help you here)
• Add good and relevant pictures from free stock images (you can even have your own photos shoot)
• Videos which are relevant to your content can jazz up your piece

Whether or not you are using visuals, have your content structured and organized with proper headings, bullets, etc.

Building a great content is the foremost step to your online brand success. As an experienced digital agency in the industry, we recommend you invest time in the process and success will follow.